Why companies should invest in a sustainability tool

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How can sustainability tools help embed the sustainability strategy across the organization?

With new regulations and increasing societal and investor demands, companies need to embed sustainability in every possible way into their business model. And here is precisely where sustainability tools enter the equation. 

In order to be able to transform sustainability and social responsibility into a cultural aspect of company behavior, practices, and activities, employees at all levels of the organization need to understand what the company is actually trying to achieve. 

sustainability talent

Embedding the sustainability strategy across the company

It must have become clear by now how sustainability is not a one-department responsibility; it is, in fact, a necessary thing for any and every element of the company to properly function, both in legal and social or environmental terms. 

The best way to understand this is by looking into ESG factors. These three legs of sustainability are vital to the long term wellbeing of a company. 

This is, environmental, social and governance factors are a great tool to diversify the many different aspects that being sustainable require, as a well as to understand what “we are up against'”. 

Engage employees in the sustainability strategy
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But, while choosing ESG for somehow organizing and prioritizing sustainable actions can be a beneficial move for company strategy, how is this actually translated onto everyone in the organization? 

The benefits of investing in sustainability tools

While there are many techniques or practices through which companies can aim to embed sustainability across the organization, thanks to technology, we now have a market with many different sustainable tools that can help achieve just that. 

A quick search can lead companies to find many different tools that align perfectly with their needs, as well as their values.

OKR y sostenibilidad

Investing in a sustainability tool is no just something to report upon for a better reputation, although this is important too; it is in fact a matter of strategy. As we said before, it is about trying to embed sustainable values all across the company. 

So what are the benefits then? Well, we can name many; as many as uses of these tools exist. This is, a sustainability tool can be used to increase employees’ knowledge on ESG or SDGs for example, as well as other more technical requirement. 

They can also serve as a window to what the company is actually trying to achieve sustainability-wise in order to bring more transparency and alignment into the company. Or, a tool for sustainability can also be a means to educate people on living a more sustainable life. 

A sustainability tool for sustainable engagement

Sustainability is a must for most workers today, and will continue to be so as younger employees begin to enter the job market. But far from being indifferent from participation in sustainable efforts, people look for the opportunity to be actively engaged and find purpose in having a positive impact through their jobs. 

employee engagement

In DoGood we believe that working collectively can help us find that which alone may seem unattainable or useless. That is why we think the workplace is the perfect environment to find that collective eagerness to make a difference, both for the sustainability and purpose of the company and a more sustainable way of being for all.

Through our technology we are able to activate and track employees’ impact, creating engagement that translates into improved ESG metrics, reputational value and an overall positive impact for the environment and society.