The sustainable reputation guide

How and why your company should strive to achieve a sustainable reputation

Information travels faster than ever, and through social media and our increasingly digitalized life,image and the (subjective) perception of ithave become the most prevalent elements that characterize everything and anything.And as difficult as it is to change a subjective belief, there are ways to make the latter as objectively informed and close to the truth as the human urge to opine will allow.

But what does reputation imply? Is it just an opinion or can it be managed to grow into a sustainable and responsible perception of a business in the long term?

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The sustainable reputation guide

In this guide we have explored and anaylized the definition, meaning and characteristics of reputation and everything that it implies for a business, in order to understand what can be done to manage reputation most effectively and sustainably.