Can sustainability attract the best talent?

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What you'll find in this article

The challenge of recruitment is becoming a top priority for companies’ strategy, but can sustainability help ease the ‘burden’ of attracting top talent?

It may sound farfetched to think sustainability can help ease the burden of recruitment for organizations, this being one of the biggest challenges the latter are facing today.

But that is only because we have a vague and close minded understanding of everything sustainability encompasses, or all the different ways in which it can be introduced in the employee experience. 

Keep on reading to find out how sustainability can indeed help recruit and attract the best talent for your organization. 

sustainability talent

Sustainability and the employee value proposition (EVP)

The employee value proposition has remained a rather unimportant topic for a long time, but most recently, it has trascended the HR department to get as high up as to the CEOs office. 

To put it in other words, it has gained great importance, to the point of recognizing the employee experience, from attraction to recruitment and retention to engagement, as a strategic element for the organization. 

Engage employees in the sustainability strategy
Learn more about how we help drive engagement

We can understand such a shift in perspective as a means to make the purpose of the organization a central part to the EVP, this is, business purpose is what drives the company and brings the people of the organization together, whatever their position. 

And what does sustainability have to do with all this, you may ask. Well, what better purpose is there to work towards than sustainability? 

When we introduce sustainability to the EVP, we are talking about making diversity, equality, innovation and environmental responsibility, among many other things, a defining element of the way the company operates inside and out. 

The link between talent attraction and sustainability

Consumers, investors and potential employees are increasingly concerned about the environment, making corporate sustainability a logical top priority for businesses. 

But when it comes to talent attraction, numbers show an increasingly amount of people choosing to work for companies that take climate change and social action as a central part of their business strategy

Not only that, people value more that which they are an active part of, meaning that sustainability will be more effective if introduced into the employee’s overall experience, and in turn, the sustainable purpose of the organization will take the lead for attraction and retention practices. 

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Make employees an active part of sustianability

Sustainability is a must for most workers today, and will continue to be so as younger employees begin to enter the job market. But far from being indifferent from participation in sustainable efforts, people look for the opportunity to be actively engaged and find purpose in having a positive impact through their jobs. 

Transform sustainability into an employee benefit

How can sustainability become an employee benefit? What are the keys to build a responsible employer branding?

In DoGood we believe that working collectively can help us find that which alone may seem unattainable or useless. That is why we think the workplace is the perfect environment to find that collective eagerness to make a difference, both for the sustainability and purpose of the company and a more sustainable way of being for all.

Through our technology we are able to activate and track employees’ impact, creating engagement that translates into improved ESG metrics, reputational value and an overall positive impact for the environment and society.