How people’s growing sustainability awareness is changing businesses

CRS Trends  »  Sustainability culture   »   How people’s growing sustainability awareness is changing businesses

As society changes and sustainability awareness grows, people expect companies to comply with their demands, completely changing the way we do and understand business. 

It is hard to ignore how the world and society have changed since sustainability became a major issue, one that is actually being regulated and put on top of political priorities.

In the process of reaching this regulatory milestones, people’s growing sustainability awareness has been instrumental for achieving many sustainable goals, as well as setting new and important targets. 

But there is another landscape that has also undergone multiple changes and consequently transferred them towards social and political changes, and that is of course the business world. 

sustainability awareness

How sustainability awareness is changing businesses

It is a fact that businesses are transforming themselves and acquiring increasingly more sustainable practices. Although some do it because the law says so, there are many others pushing beyond what’s expected from them in regulatory terms. 

A lot of this voluntary business changes are the product of societal sustainability awareness, including that of a given company’s own employees. 

In other words, people’s growing sustainability awareness and the subsequent demands that emerge from it could cause the demise of a company’s activities in a given location, or as a whole if the latter does not comply with such expectations.

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When these changes occur inside a company, or when change seems to be the only way forward, innovation ensues, because it is imperative to sustainability to find new ways of doing things, and consequently, new opportunities will arise.

Another important aspect of how sustainability awareness impacts businesses is in terms of the relationship with costumers or consumers. They now have a much bigger voice and impact in decisions. Shareholders are no longer the sole participants in the business conversation, but rather all stakeholders have become crucial. 

How sustainability awareness is changing the workplace

As businesses change due to growing sustainability concerns among society and employees, so does the workplace and its dynamics. 

If a company is to pursue a more sustainable way of doing things and be innovative in the process, then it is clear that very specific talent, skills and knowledge become necessary for the journey. 

sustainability awareness

Sustainable businesses will require the reallocation of many resources, and talent is a very important aspect of this process. And while new specialized employees will be highly valuable, we can not forget about current employees. 

In this context, offering and providing the training necessary to cope with new sustainability demands will help build an engaged team with a wider range of expertise. 

While it will of course create new challenges, as the talent market is highly competitive, it will also encourage creating a workplace environment where diversity, inclusivity and learning become a sacred part of company culture. 

How can employees help achieve sustainable goals?

In DoGood, we aim to simplify the complex web of sustainability objectives for companies by offering a platform that translates the high-level ESG (Environmental, Social, Governance) objectives into actionable tasks for every single employee. 

Then, each employee not only knows how to make an impact but also feels empowered to contribute meaningfully to the greater sustainable strategy. 

No more vague directives. No confusion. DoGood automates the process, making it seamless for the workforce to know precisely what steps to take.