Empowering employees to drive impact

CRS Trends  »  Sustainability culture   »   Empowering employees to drive impact

Employees are one of the best company assets, and one that, unfortunately, is usually overlooked. But what if empowering employees could help drive more positive business impact? 

Employees increasingly look for purpose-driven companies, and similarly, organizations look for engaged employees that can help take the company to the next level, whatever that may mean for them. 

However, we might be missing a very important point, the will of employees to generate a greater impact and have purpose in their day to day work. 

When we put together two and two, the will for individual purpose and the need for engaged employees, it could result in a big array of possibilities for companies to create greater positive impact and a culture of engaged and fulfilled employees.

empowering employees

The need to empower employees

A recent study found 74% of respondents found their jobs more fulfilling when they were provided with the opportunity to create a positive impact. Furthermore, the study suggests, much of this impact and purpose is found in sustainability, specially for younger generations. 

It is in fact a growing idea amongst organizations that want sustainability to become something more than a corporate slogan, and rather build a culture of sustainability that can translate into employee benefits. 

What this information suggests, is that empowering employees brings better results to the company and greater wellbeing for employees, but how exactly can this become a reality?

Engage employees in the sustainability strategy

Learn more about how we help drive engagement

How empowered employees help drive business impact

A company can not solely function following top management directions. Although they are crucial, we cannot assume the only and best ideas, and innovative propositions come from the top down. 

Empowering employees means giving them the tools, the space, and the motivation to develop and grow their ideas at all levels of the company. 

When you let a team of people, together or individually, take initiative, great things can happen, which can ultimately be translated to other parts or the company and beyond, opening the realm of innovation. 

sustainable workplace

Leaving space for employee-led projects further contributes to engagement and a sense of a healthy and strong workplace culture that values individual talent and cares for employee development. In other words, it creates good employer branding. 

Sustainability as an employee empowerment tool

Sustainability is a near perfect synonym for innovation plus purpose. And in this perfect crossroad, companies can leverage employee engagement and empowerment into great environmental and social impact. 

However, such engagement and empowerment within the sustainability strategy needs to be harvested and allowed to slowly become company culture and part of every day work. 

There are multiple tools and strategies companies can follow to build a culture of sustainability that can translate into better ESG impact for companies, all whilst giving the necessary purpose and development to employees at all levels of the organization. 

Transforming sustainability into an employee benefit

How can sustainability become an employee benefit? And what are the keys to build a responsible employer branding?

Building engagement and purpose through sustainability

We believe that employees are far from being indifferent from participation in sustainable efforts, and actually look for the opportunity to be actively engaged and find purpose in having a positive impact through their jobs. 

That is why through our technology we work to activate and track employees’ impact, creating engagement that translates into improved ESG metrics, reputational value and an overall positive impact for the environment and society.

Because the workplace can in fact become the perfect environment to find that collective eagerness to make a difference, both for the sustainability and purpose of the company and a more sustainable way of being for all.