Metropolitano de Lisboa
Public transport operator responsible for managing and operating the Lisbon metro system, providing efficient and sustainable urban mobility services.
“The DoGood app became a central tool to bridge the gap between strategy and action, transforming abstract ESG objectives into tangible daily practices.”
The challenge
Metro de Lisboa set out to strengthen its commitment to sustainability, not just externally but by actively involving its workforce.
The company aimed to:
- Raise awareness of its internal sustainability policies.
- Reduce its environmental impact through employee engagement.
- Promote sustainable habits that reflected the organization’s values.
- Boost employee satisfaction and strengthen their connection with the company’s mission.
The solution
By implementing the latest version of the DoGood platform, Metropolitano de Lisboa launched an internal sustainability program focused on learning, engagement, and direct alignment with the company’s strategic Sustainable Development Goals (SDGs), namely SDG 9, 13, 16 and 5.
The program featured educational capsules and thematic challenges, integrating a storytelling approach that tied each activity to Metro de Lisboa’s strategic objectives. The initiative also included custom campaigns such as distributing reusable bottles and mugs, supporting União Zoófila, and launching the solidarity campaign “Kanimambo”.
We realized that sustainability had to be more than a message, it needed to become a lived experience embraced by every team member.
Sustainable development at Metropolitano de Lisboa
The benefits
The program has already shown a strong impact in both engagement and awareness:
- 4,078 sustainable actions completed by employees
- 213 hours of training focused on the key SDGs
- A significant boost in internal engagement and alignment with Metro de Lisboa’s sustainability culture.
Thanks to this collaboration with DoGood, Metro de Lisboa has proven that an innovative, values-driven approach can lead to real transformation from within.
Impact data
206
registered users
79%
registered users were active users
4365
Sustainable actions achieved
SDGs contributed during the DoGood program
