20 OCT | 3 WEEKS | 100% ONLINEGreenwashing Challenge
Discover how to distinguish between real sustainability and empty marketing, and how to identify opportunities to communicate better (and act consistently) in our daily lives.
Learn the fundamentals of sustainability with our four-module hands-on training.
Module 1
Real sustainability
In this first week, we lay the groundwork: what do we mean by true sustainability? We go beyond the generic “green” to explore key concepts such as ESG criteria, the SDGs, or tangible indicators such as carbon footprint or product life cycle. The goal is to enable everyone to recognize practices with real impact and distinguish them from mere aspirational statements.
Why does it matter? Because you can’t detect greenwashing if you don’t first know what a truly sustainable action looks like.
Module 2
Greenwashing detection
Here we develop critical thinking skills. We show real examples of campaigns that have been accused of greenwashing and teach how to identify warning signs: ambiguous language, lack of evidence, use of unverified claims, etc.
Why does it matter? Because many times greenwashing is not intentional, but occurs due to ignorance or lack of tools. Learning to detect it helps to avoid it.
Module 3
Responsible communication
In this block we focus on how to talk about sustainability with honesty and rigor, both in the work environment and externally. We address how messages should be formulated to be clear, transparent and verified. We also work on examples of communication in products, social networks or customer service.
Why does it matter? Because even a good practice that is poorly communicated can appear to be greenwashing. Knowing how to communicate well reinforces the credibility of the entire company.
Module 4
Consistent actions
We close the challenge with an invitation to action. The idea is to translate what we have learned into small everyday gestures that we can apply in our workplace or in our role within the company. From how we make decisions, to how we participate in projects or choose suppliers.
Why does it matter? Because sustainability is not a discourse, but a practice. This block helps each person to find ways to act coherently from their work reality.
Examples of sustainable challenges
Simple and impactful challenges that can be completed individually.
🥗 Zero Waste Lunch
Reduce your footprint in the lunch of the day. Choose food without disposable containers, reuse containers and avoid food waste.
🌎 Plastic Free Day
Go all day without generating single-use plastic waste. The challenge seeks to raise your awareness about daily plastic consumption and encourage more sustainable habits.
⚡️ Energy savings
Identify concrete actions to reduce your consumption at home or at work. Share your actions in a week and tell us about your experience.
The best platform for sustainability training
Content capsules: To learn in a brief and accessible way.
Challenges: To apply what has been learned through concrete actions.
Questionnaires: To test and reinforce acquired knowledge.
Inspirations: To share sustainable ideas beyond the proposed challenges.
Achievements: Earn extra points by completing specific actions, such as completing challenges, mentioning teammates or giving gifts.
Ranking: ranking among members of each group and among different groups.
- Social wall: Post your challenges and interact with your community.
🏆 DoGood Challenge Awards
In the DoGood Challenge, you not only contribute to a more sustainable world…. you can also win unique prizes for your commitment!
INTERCOMPANY AWARD
1st Team Winner
The winning company’s team will receive a prize worth more than 2,000€!
The award includes:
Free access to one of the challenges available in Q4 of your choice.
Free access to the next edition of DoGood Academy (depending on available editions)
TOP 3 INDIVIDUAL RANKING AWARDS
🥇 1º Green Challenge Escape
Eco Getaway (~150 €).
Ex: getaway with agritourism.
🥈 2º Green Challenge Action
Activity (~90 €).
Ex: beekeeping, vegetable garden workshop.
🥉 3º Green Challenge Reward:
Bonus (~50 €).
Ex: adopt a tree, coral or voucher in a sustainable shop.
WEBINAR
WHAT IS THE GREEN CHALLENGE?
Choose the webinar date that suits you best.
In these webinars you will learn about our practical methodology to raise awareness and mobilise teams with online training, challenges and sustainable habits.
We will present the program modules, strategies to engage different profiles and how to obtain results aligned with your sustainability objectives.
Ideal for training, HR and sustainability managers who want to drive cultural change in their organization.
Reserve your seat
Who is it for?
Organizations that seek to activate their stakeholders with concrete and measurable sustainability initiatives.
💼 Companies
- Use cases:
- Sustainability awareness campaigns
- Green week with thematic challenges
- Team building with purpose
- Volunteer activation
👨🎓 Educational institutions
- Use cases:
- Universities or private schools seeking to create practical sustainability experiences.
- Part of CSR or academic programming
- Extracurricular initiatives
How it works
A simple 4-step process to engage your team in sustainability challenges.
👥 Register your team
Register your company and create teams by department or stakeholders.
⏳Complete Challenges Together
Teams work together for 3 weeks to complete challenges and earn points.
💚 Celebrate the Impact
Track progress, celebrate achievements and measure your collective impact.
Program fee
950€ per team
- Teams of 25 people.
- Dates: From 20 October to 10 November.
- Applications open until 13 October.
- Registration is completely free of charge and does not involve any commitment on your part.
- Price does not include VAT.
Looking for a customized experience for your team? 😉 You can also book a private version tailored to your company.
