Greenwashing Challenge
24 november · 3 semanasDiscover how to distinguish between real sustainability and empty marketing, and how to identify opportunities to communicate better (and act consistently) in our daily lives.
Learn the fundamentals of sustainability with our practical training based on 4 pillars
Real sustainability
2 modules
In this first week, we lay the groundwork: what do we mean by true sustainability? We go beyond the generic “green” to explore key concepts such as ESG criteria, the SDGs, or tangible indicators such as carbon footprint or product life cycle. The goal is to enable everyone to recognize practices with real impact and distinguish them from mere aspirational statements.
Why does it matter? Because you can’t detect greenwashing if you don’t first know what a truly sustainable action looks like.
Greenwashing detection
2 modules
Here we develop critical thinking skills. We show real examples of campaigns that have been accused of greenwashing and teach how to identify warning signs: ambiguous language, lack of evidence, use of unverified claims, etc.
Why does it matter? Because many times greenwashing is not intentional, but occurs due to ignorance or lack of tools. Learning to detect it helps to avoid it.
Responsible communication
1 module
In this block we focus on how to talk about sustainability with honesty and rigor, both in the work environment and externally. We address how messages should be formulated to be clear, transparent and verified. We also work on examples of communication in products, social networks or customer service.
Why does it matter? Because even a good practice that is poorly communicated can appear to be greenwashing. Knowing how to communicate well reinforces the credibility of the entire company.
Consistent actions
1 module
We close the challenge with an invitation to action. The idea is to translate what we have learned into small everyday gestures that we can apply in our workplace or in our role within the company. From how we make decisions, to how we participate in projects or choose suppliers.
Why does it matter? Because sustainability is not a discourse, but a practice. This block helps each person to find ways to act coherently from their work reality.
Who is it for?
Organisations seeking to engage their stakeholders with concrete and measurable sustainability initiatives.
💼 Companies
- Use cases:
- Sustainability awareness campaigns
- Green week with thematic challenges
- Team building with purpose
- Volunteer activation
👨🎓 Educational institutions
- Use cases:
- Universities or private schools seeking to create practical sustainability experiences.
- Part of CSR or academic programming
- Extracurricular initiatives
The best platform for sustainability training
Discover the features that will activeate your team.
Contributing has its rewards, for you and your people
In any DoGood Challenge, you don’t only contribute to a more sustainable world… you can also win unique prizes for your commitment!
Group Ranking Award
Prize valued at €2,000 for the winning company:
Free access to one of the challenges available in Q4 of your choice.
Free access to the next edition of DoGood Academy (depending on available editions).
Individual Ranking Awards
1st Green Challenge Escape
Eco Getaway (~€150) – Example: Agritourism getaway
2nd Green Challenge Action
Activity (~€90) – Example: Beekeeping, gardening workshop
3rd Green Challenge Reward
Voucher (~€50) – Example: Adopt a tree, a coral reef or a voucher for a sustainable shop
In just three steps, you can get your team involved
Discover the features that will activate your team.
01
Register your team 👥
Register your company and create teams by department or stakeholders.
02
Complete Challenges together ⏳
Teams work together for three weeks to complete challenges and earn points.
03
Celebrate the Impact 💚
Track progress, celebrate achievements, and measure your collective impact.
Simple and transparent pricing
Greenwashing Challenge
950€
Summary
- Teams of up to 25 people.
- Dates: From 27 November to 16 Desember.
- Places available until 20 November.
- Registration is completely free and does not entail any commitment.
- The price does not include VAT.
Looking for a personalised experience for your team? 😉
You can also book a private version tailored to your company.
Still have doubts?
Sign up for one of our upcoming webinars where we will tell you all about the Green Challenge.
Upcoming dates
Check out the other challenges we offer
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