{"id":6291,"date":"2021-07-14T12:09:10","date_gmt":"2021-07-14T12:09:10","guid":{"rendered":"https:\/\/dogoodpeople.com\/?p=6291"},"modified":"2022-11-17T12:15:53","modified_gmt":"2022-11-17T11:15:53","slug":"la-importancia-del-marketing-sostenible","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/la-importancia-del-marketing-sostenible\/","title":{"rendered":"Marketing Sostenible \u00bfQu\u00e9 es y cu\u00e1l es su importancia en la estrategia empresarial?"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Cuando se trata de negocios y marketing, la sostenibilidad se ha convertido en un valor diferenciador. Para garantizar el futuro de nuestro planeta y de nuestra sociedad, 2021 debe ser el a\u00f1o en que las marcas den el paso hacia el marketing sostenible.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>\u00bfQu\u00e9 es el marketing sostenible?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">El <strong>marketing sostenible <\/strong>tiene como objetivo promover los productos o servicios sostenibles y respetuosos con el medio ambiente de una empresa.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A medida que aumentan los problemas medioambientales y la sociedad se hace m\u00e1s responsable socialmente, los consumidores buscan empresas que reflejen sus valores.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Es importante destacar que la sostenibilidad no consiste \u00fanicamente en ser respetuosos con el medio ambiente. Tambi\u00e9n incluye pr\u00e1cticas econ\u00f3micas y sociales. Por lo tanto, el marketing sostenible no es lo mismo que el marketing verde o el marketing medioambiental.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1ndo se considera que un producto es sostenible? Cuando ha sido elaborado respetando el Medio Ambiente, a las personas y las comunidades que han participado en el proceso de elaboraci\u00f3n. Adem\u00e1s, satisface las necesidades del presente sin comprometer las necesidades de futuras generaciones.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">El concepto de marketing sostenible incluye tres pilares:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large coblocks-animate\" data-coblocks-animation=\"slideInBottom\"><img decoding=\"async\" class=\"wp-image-6434\" src=\"https:\/\/dogoodpeople.com\/wp-content\/uploads\/2021\/07\/Copy-of-Para-ART-7.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Los 5 principios del marketing sostenible<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Orientado al consumidor:<\/strong> Entendiendo el mundo a trav\u00e9s de los ojos de sus clientes, la empresa puede crear relaciones permanentes y sostenibles con ellos.<\/li>\r\n<li><strong>Con valor para el cliente:<\/strong>\u00a0 Destinar la mayor parte de los recursos a la creaci\u00f3n de valor para el cliente.<\/li>\r\n<li><strong>Innovador: <\/strong>Buscar mejoras continuamente.<\/li>\r\n<li><strong>Alineado a la misi\u00f3n: <\/strong>\u00a0Definir la misi\u00f3n en la que se reflejen t\u00e9rminos sociales amplios.<\/li>\r\n<li><strong>Social: <\/strong>Considerar los intereses del consumidor, de la empresa y de la sociedad.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong><strong>\u00bfCu\u00e1l es la importancia de integrar el marketing sostenible en la estrategia empresarial?<\/strong><\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Las crecientes limitaciones a las que se enfrentan las empresas, son muchas. Los sistemas de leyes y normas cada vez son m\u00e1s exigentes y a esto se le suma la presi\u00f3n de inversores y clientes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En un ecosistema empresarial que se desarrolla y cambia a gran velocidad, es necesario adoptar un enfoque proactivo basado en la adaptaci\u00f3n y la anticipaci\u00f3n. Una forma de hacer frente a esta situaci\u00f3n es analizar la estrategia de marketing y adaptarla al marketing sostenible.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Quiz\u00e1s en este momento no todas las empresas est\u00e9n preparadas para ello pero, tarde o temprano, todas tendr\u00e1n que enfrentarse al movimiento de la sostenibilidad.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A medida que la empresa empiece a destacar sus esfuerzos reales por ser sostenibles aumentar\u00e1 el reconocimiento de su marca,\u00a0 la captaci\u00f3n de clientes e inversores.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table is-style-stripes\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong><strong><strong>Hacer coincidir los valores de la marca con los de los consumidores es la clave del \u00e9xito de la marca y de la prosperidad del negocio a largo plazo.<\/strong><\/strong><\/strong><\/strong><\/strong><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong><strong>Incluso los peque\u00f1os cambios pueden marcar la diferencia<\/strong> al pl\u00e1stico<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Actualmente, la gran mayor\u00eda de las personas se esfuerzan por ser m\u00e1s ecol\u00f3gicas y\u00a0 m\u00e1s sostenibles. Estos, entre otros, son los valores por los que las empresas deben esforzarse y garantizar la adquisici\u00f3n y satisfacci\u00f3n constante de los clientes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Debemos ser conscientes de que con las peque\u00f1as acciones del d\u00eda a d\u00eda,\u00a0 generamos un impacto positivo en nuestro medio ambiente y en nuestra sociedad.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En <strong>DoGood<\/strong> apostamos por mejorar el mundo a trav\u00e9s de peque\u00f1as acciones de forma <strong>innovadora, medible y divertida.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adem\u00e1s, <strong>introducimos <\/strong>a tus empleados en los <strong>ODS de la Agenda 2030<\/strong> y activamos tu estrategia sostenible.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Si te interesa saber m\u00e1s sobre c\u00f3mo hacemos esto posible de una forma <strong>social y de impacto<\/strong>, haz clic <a href=\"https:\/\/dogoodpeople.com\/contacto\/\"><strong>aqu\u00ed<\/strong><\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>\u00a0<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Cuando se trata de negocios y marketing, la sostenibilidad se ha convertido en un valor [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[],"class_list":["post-6291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputacion-sostenible"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La importancia del marketing sostenible - DoGood People<\/title>\n<meta name=\"description\" content=\"Cuando se trata de negocios y marketing, la sostenibilidad se ha convertido en un valor diferenciador; 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