{"id":34674,"date":"2025-06-04T11:35:35","date_gmt":"2025-06-04T09:35:35","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/tendencias-rsc\/kpis-de-sostenibilidad-como-hacer-que-los-empleados-se-sientan-responsables\/"},"modified":"2025-06-04T14:12:43","modified_gmt":"2025-06-04T12:12:43","slug":"kpis-de-sostenibilidad-como-hacer-que-los-empleados-se-sientan-responsables","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/kpis-de-sostenibilidad-como-hacer-que-los-empleados-se-sientan-responsables\/","title":{"rendered":"KPIs de Sostenibilidad: C\u00f3mo Hacer que los Empleados se Sientan Responsables"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34674\" class=\"elementor elementor-34674 elementor-34633\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dec3588 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dec3588\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a1e1a\" data-id=\"97a1e1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d13f03b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"d13f03b\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tLo que encontrar\u00e1s en este art\u00edculo\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d13f03b\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d13f03b\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d13f03b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-532dc9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"532dc9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-722cba3\" data-id=\"722cba3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71dabec elementor-widget elementor-widget-text-editor\" data-id=\"71dabec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"393\" data-end=\"408\">Introducci\u00f3n<\/h2><p data-start=\"410\" data-end=\"720\">Hoy, tener objetivos ambiciosos de sostenibilidad ya no es suficiente. Los grupos de inter\u00e9s \u2014desde los reguladores hasta los empleados\u2014 exigen <strong data-start=\"589\" data-end=\"606\">acciones reales <\/strong><strong data-start=\"617\" data-end=\"625\">respaldadas por datos.<\/strong> Pero aqu\u00ed viene el reto: incluso la mejor estrategia ESG fracasar\u00e1 si los empleados no se sienten <strong data-start=\"690\" data-end=\"717\">parte responsable del cambio.<\/strong>  <\/p><p data-start=\"722\" data-end=\"923\">Entonces, \u00bfc\u00f3mo se pasa de la visi\u00f3n a la acci\u00f3n? Todo comienza con dise\u00f1ar <strong data-start=\"788\" data-end=\"811\">KPIs de sostenibilidad<\/strong> que no solo midan el impacto, sino que tambi\u00e9n <strong data-start=\"848\" data-end=\"869\">empoderen a los empleados<\/strong> para actuar con sentido de prop\u00f3sito y responsabilidad. <\/p><p data-start=\"925\" data-end=\"1189\">En <strong data-start=\"928\" data-end=\"938\">DoGood,<\/strong> hemos trabajado con empresas como RIU, BBVA o Accenture para <strong data-start=\"1001\" data-end=\"1048\">traducir su estrategia ESG en comportamientos concretos y acciones diarias medibles.<\/strong> En este art\u00edculo, te mostramos c\u00f3mo construir <strong data-start=\"1162\" data-end=\"1188\">KPIs que impulsen tanto el compromiso como los resultados.<\/strong> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b252a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b252a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7729c2d\" data-id=\"7729c2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-273fe4c elementor-widget elementor-widget-text-editor\" data-id=\"273fe4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1196\" data-end=\"1244\">Por Qu\u00e9 Los KPIs de Sostenibilidad Son M\u00e1s Clave Que Nunca<\/h2><p data-start=\"1246\" data-end=\"1328\">Los KPIs no son solo indicadores: son <strong data-start=\"1281\" data-end=\"1301\">se\u00f1ales culturales.<\/strong> Cuando est\u00e1n bien definidos: <\/p><ul data-start=\"1330\" data-end=\"1615\"><li data-start=\"1330\" data-end=\"1378\"><p data-start=\"1332\" data-end=\"1378\">Hacen que la sostenibilidad sea <strong data-start=\"1352\" data-end=\"1378\">visible y accionable<\/strong><\/p><\/li><li data-start=\"1379\" data-end=\"1436\"><p data-start=\"1381\" data-end=\"1436\">Muestran a cada persona c\u00f3mo puede <strong data-start=\"1409\" data-end=\"1436\">aportar valor<\/strong><\/p><\/li><li data-start=\"1437\" data-end=\"1491\"><p data-start=\"1439\" data-end=\"1491\">Refuerzan el <strong data-start=\"1463\" data-end=\"1491\">compromiso corporativo con los valores ESG<\/strong><\/p><\/li><li data-start=\"1492\" data-end=\"1552\"><p data-start=\"1494\" data-end=\"1552\">Se alinean con marcos como la<strong data-start=\"1521\" data-end=\"1529\"> CSRD<\/strong>, <strong data-start=\"1531\" data-end=\"1539\">SFDR <\/strong>o los<strong data-start=\"1545\" data-end=\"1552\"> ODS<\/strong><\/p><\/li><li data-start=\"1553\" data-end=\"1615\"><p data-start=\"1555\" data-end=\"1615\">Generan un <strong data-start=\"1564\" data-end=\"1581\">feedback loop<\/strong> entre empleados y l\u00edderes ESG<\/p><\/li><\/ul><p data-start=\"1617\" data-end=\"1765\">El 85% de los empleados <strong data-start=\"1630\" data-end=\"1636\">no conoce los objetivos ESG de su empresa<\/strong> (fuente: EY). Ese desfase est\u00e1 costando credibilidad, impacto y resultados reales. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f27b842 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f27b842\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dde5f41\" data-id=\"dde5f41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2302df elementor-widget elementor-widget-text-editor\" data-id=\"f2302df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1772\" data-end=\"1822\">De la Estrategia a la Acci\u00f3n: El Vac\u00edo de Responsabilidad<\/h2><p data-start=\"1824\" data-end=\"1900\">Muchas estrategias ESG se dise\u00f1an desde arriba\u2026 y se quedan ah\u00ed. <\/p><ul><li data-start=\"1902\" data-end=\"2052\">Sin asignaci\u00f3n de responsabilidad clara<\/li><li data-start=\"1902\" data-end=\"2052\">Sin KPIs que incluyan<strong data-start=\"1957\" data-end=\"1992\"> comportamientos culturales<\/strong><\/li><li data-start=\"1902\" data-end=\"2052\"> Sin sistemas de <strong data-start=\"2009\" data-end=\"2050\">reconocimiento, feedback o aprendizaje<\/strong><\/li><\/ul><p data-start=\"2054\" data-end=\"2210\">La realidad es que, <strong data-start=\"2072\" data-end=\"2103\">sin activaci\u00f3n interna<\/strong>, tu estrategia ESG no se transforma en cultura ni en impacto. Necesitas herramientas y KPIs que conviertan a cada empleado en protagonista del cambio. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7cb844 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7cb844\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bd6d25\" data-id=\"3bd6d25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ad0bfa elementor-widget elementor-widget-text-editor\" data-id=\"0ad0bfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Los 4 Niveles de KPIs de Sostenibilidad<\/h2><p data-start=\"2257\" data-end=\"2355\">Para realmente integrar la sostenibilidad en tu cultura corporativa, los KPIs deben operar en cuatro niveles conectados:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15fa312 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15fa312\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf2b394\" data-id=\"cf2b394\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91f2da4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91f2da4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1643525\" data-id=\"1643525\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd544a elementor-widget elementor-widget-text-editor\" data-id=\"3cd544a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong data-start=\"2364\" data-end=\"2387\">1. KPIs Organizacionales<\/strong> (Alineaci\u00f3n Estrat\u00e9gica)<\/h3><ul data-start=\"2410\" data-end=\"2555\"><li data-start=\"2410\" data-end=\"2437\"><p data-start=\"2412\" data-end=\"2437\">Reducci\u00f3n de emisiones (Alcances 1, 2, 3)<\/p><\/li><li data-start=\"2410\" data-end=\"2437\"><p data-start=\"2412\" data-end=\"2437\">Implementaci\u00f3n de econom\u00eda circular<\/p><\/li><li data-start=\"2410\" data-end=\"2437\"><p data-start=\"2412\" data-end=\"2437\">Nivel de cumplimiento regulatorio (CSRD, GRI&#8230;)<\/p><\/li><li data-start=\"2410\" data-end=\"2437\"><p data-start=\"2412\" data-end=\"2437\">Proveedores auditados en criterios ESG<em style=\"background-color: transparent;\"><br><\/em><\/p><\/li><\/ul><p data-start=\"2412\" data-end=\"2437\"><em style=\"background-color: transparent;\"> <\/em><em style=\"background-color: transparent; font-size: 1rem;\"> <\/em><\/p><p data-start=\"2412\" data-end=\"2437\"><em style=\"background-color: transparent; font-size: 1rem;\">Responsable: Direcci\u00f3n de Sostenibilidad \/ Cumplimiento<\/em><\/p><p data-start=\"2412\" data-end=\"2437\"><em>Reto: Poco visibles para la mayor\u00eda de empleados<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c48eee4\" data-id=\"c48eee4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-752eb02 elementor-widget elementor-widget-image\" data-id=\"752eb02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"525\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/06\/KPIs-estrategicos-visibles.png\" class=\"attachment-large size-large wp-image-34648\" alt=\"KPIs estrat\u00e9gicos visibles\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/06\/KPIs-estrategicos-visibles.png 350w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/06\/KPIs-estrategicos-visibles-200x300.png 200w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c1260 elementor-widget elementor-widget-text-editor\" data-id=\"e7c1260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3> <\/h3><h3><strong style=\"font-family: inherit;\" data-start=\"2665\" data-end=\"2689\">KPIs de Equipo<\/strong> <span style=\"font-family: inherit;\">o Departamento (Responsabilidad Compartida<\/span><\/h3><ul data-start=\"2714\" data-end=\"2852\"><li data-start=\"2714\" data-end=\"2753\"><p data-start=\"2716\" data-end=\"2753\">Reducci\u00f3n de consumo energ\u00e9tico por oficina<\/p><\/li><li data-start=\"2754\" data-end=\"2783\"><p data-start=\"2756\" data-end=\"2783\">Porcentaje de compras sostenibles<\/p><\/li><li data-start=\"2784\" data-end=\"2810\"><p data-start=\"2786\" data-end=\"2810\">Participaci\u00f3n en programas DEI<\/p><\/li><li data-start=\"2811\" data-end=\"2852\"><p data-start=\"2813\" data-end=\"2852\">Nivel de implicaci\u00f3n del equipo en iniciativas ESG<\/p><\/li><\/ul><p data-start=\"2854\" data-end=\"2959\"> <\/p><p data-start=\"2854\" data-end=\"2959\"><em>Responsable: Managers + ESG Champions<\/em><br data-start=\"2901\" data-end=\"2904\"><em>Recurso: Dashboards por \u00e1rea o unidad de negocio<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f699fe6 elementor-widget elementor-widget-text-editor\" data-id=\"f699fe6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"2961\" data-end=\"3018\">3. <strong data-start=\"2968\" data-end=\"2996\">KPIs de Compromiso de Empleados<\/strong> (Activaci\u00f3n Cultural)<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51c1a20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51c1a20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-daf71be\" data-id=\"daf71be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abdafdf elementor-widget elementor-widget-image\" data-id=\"abdafdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/06\/KPIs-personales-sostenibilidad.png\" class=\"attachment-large size-large wp-image-34660\" alt=\"KPIs personales de sostenibilidad\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b19083\" data-id=\"6b19083\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b1a116 elementor-widget elementor-widget-text-editor\" data-id=\"7b1a116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"3021\" data-end=\"3061\">% de empleados que completan formaci\u00f3n ESG<\/li><li data-start=\"3062\" data-end=\"3104\"><p data-start=\"3064\" data-end=\"3104\">N\u00famero de acciones sostenibles realizadas por persona<\/p><\/li><li data-start=\"3105\" data-end=\"3143\"><p data-start=\"3107\" data-end=\"3143\">Feedback recibido sobre iniciativas sostenibles<\/p><\/li><li data-start=\"3144\" data-end=\"3198\"><p data-start=\"3146\" data-end=\"3198\">Participaci\u00f3n en retos mensuales<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad84ddb elementor-widget elementor-widget-text-editor\" data-id=\"ad84ddb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p><em>Responsable: RRHH, Cultura y Engagement<\/em><br data-start=\"3252\" data-end=\"3255\"><em>Herramienta: Plataformas como DoGood que miden, retan y activan<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53dd811 elementor-widget elementor-widget-text-editor\" data-id=\"53dd811\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"3325\" data-end=\"3381\">4. <strong data-start=\"3332\" data-end=\"3357\">KPIs de Prop\u00f3sito e Impacto Social <\/strong>(Creaci\u00f3n de Valor Colectivo)<\/h3><ul data-start=\"3382\" data-end=\"3522\"><li data-start=\"3382\" data-end=\"3408\"><p data-start=\"3384\" data-end=\"3408\">Horas de voluntariado registradas<\/p><\/li><li data-start=\"3409\" data-end=\"3448\"><p data-start=\"3411\" data-end=\"3448\">Donaciones o fondos recaudados para causas ESG<\/p><\/li><li data-start=\"3449\" data-end=\"3495\"><p data-start=\"3451\" data-end=\"3495\">Ideas sostenibles aportadas por empleados<\/p><\/li><li data-start=\"3496\" data-end=\"3522\"><p data-start=\"3498\" data-end=\"3522\">Nivel de impacto en comunidades locales<\/p><\/li><\/ul><p data-start=\"3524\" data-end=\"3609\"> <\/p><p data-start=\"3524\" data-end=\"3609\"><em>Responsable: Toda la organizaci\u00f3n<\/em><br data-start=\"3552\" data-end=\"3555\"><em>Consejo: Convierte las m\u00e9tricas en historias humanas con impacto<\/em><\/p><p data-start=\"3524\" data-end=\"3609\"> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c17350b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c17350b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7488494\" data-id=\"7488494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439e03e elementor-widget elementor-widget-spacer\" data-id=\"439e03e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80762d6 elementor-widget elementor-widget-heading\" data-id=\"80762d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo Hacer que los Empleados se Sientan Responsables: Paso a Paso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b761b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b761b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0bc6a25\" data-id=\"0bc6a25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-620bb4c elementor-widget elementor-widget-heading\" data-id=\"620bb4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Paso 1: Define KPIs Claros y Relevantes\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e3888 elementor-widget elementor-widget-text-editor\" data-id=\"28e3888\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Evita caer en indicadores abstractos. Baja los objetivos al terreno cotidiano.<\/strong><\/p><ul><li data-start=\"3824\" data-end=\"3962\">Traduce los retos ESG en microacciones<\/li><li data-start=\"3824\" data-end=\"3962\">Conecta los KPIs con los valores corporativos<\/li><li data-start=\"3824\" data-end=\"3962\">Prioriza claridad y sentido pr\u00e1ctico<\/li><\/ul><p data-start=\"3964\" data-end=\"4108\"> <\/p><p data-start=\"3964\" data-end=\"4108\"><em data-start=\"3967\" data-end=\"3976\">Ejemplo:<\/em> En lugar de \u201creducir un 30% los residuos\u201d, plantea: \u201cParticipa en el reto de reciclaje semanal\u201d o \u201cTrae un recipiente reutilizable dos veces por semana\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ceaf010\" data-id=\"ceaf010\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36650fa elementor-widget elementor-widget-heading\" data-id=\"36650fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Paso 2: Activa el Compromiso con Sistemas y Herramientas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2d0e2 elementor-widget elementor-widget-text-editor\" data-id=\"ea2d0e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La responsabilidad necesita visibilidad y motivaci\u00f3n.<\/strong><\/p><ul><li data-start=\"4213\" data-end=\"4432\">Gamifica con <strong data-start=\"4220\" data-end=\"4241\">plataformas digitales<\/strong><\/li><li data-start=\"4213\" data-end=\"4432\">Crea <strong data-start=\"4273\" data-end=\"4287\">retos<\/strong> vinculados a metas de empresa<\/li><li data-start=\"4213\" data-end=\"4432\"><strong data-start=\"4330\" data-end=\"4360\">Reconoce p\u00fablicamente<\/strong> a quienes lideran<\/li><li data-start=\"4213\" data-end=\"4432\">Integra ESG en las <strong data-start=\"4381\" data-end=\"4404\">evaluaciones<\/strong> <strong data-start=\"4408\" data-end=\"4432\">de desempe\u00f1o<\/strong><\/li><\/ul><p data-start=\"4434\" data-end=\"4610\"> <\/p><p data-start=\"4434\" data-end=\"4610\">Con DoGood, las empresas dise\u00f1an retos sostenibles por tem\u00e1ticas (movilidad, diversidad, ciberseguridad&#8230;) y miden cada acci\u00f3n con puntos, rankings y paneles de impacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7136585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7136585\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd7e436\" data-id=\"cd7e436\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c84ec4 elementor-widget elementor-widget-heading\" data-id=\"9c84ec4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Paso 3: Reporta, Escucha y Ajusta<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4924343 elementor-widget elementor-widget-text-editor\" data-id=\"4924343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4666\" data-end=\"4707\"><strong>La rendici\u00f3n de cuentas no debe ser unidireccional.<\/strong><\/p><ul><li data-start=\"4709\" data-end=\"4884\">Comunica avances de forma clara y peri\u00f3dica<\/li><li data-start=\"4709\" data-end=\"4884\">Relaciona acciones individuales con KPIs estrat\u00e9gicos<\/li><li data-start=\"4709\" data-end=\"4884\">Crea espacios de feedback continuo <\/li><\/ul><p data-start=\"4886\" data-end=\"5042\"> <\/p><p data-start=\"4886\" data-end=\"5042\"><em data-start=\"4889\" data-end=\"4899\">Dato DoGood: <\/em>El 75% de empleados se sienten m\u00e1s conectados con la misi\u00f3n de su empresa cuando ven c\u00f3mo sus acciones generan impacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-daeec21\" data-id=\"daeec21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65625be elementor-widget elementor-widget-heading\" data-id=\"65625be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Paso 4: Integra la Responsabilidad en la Cultura<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d769d2d elementor-widget elementor-widget-text-editor\" data-id=\"d769d2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5098\" data-end=\"5136\"><strong>Haz que la sostenibilidad sea parte del ADN de la empresa, no un proyecto aislado.<\/strong><\/p><ul><li data-start=\"5138\" data-end=\"5305\">Incl\u00fayela en procesos de onboarding y formaci\u00f3n<\/li><li data-start=\"5138\" data-end=\"5305\">Cuenta historias ESG en canales internos<\/li><li data-start=\"5138\" data-end=\"5305\">Forma a managers como facilitadores del cambio<\/li><\/ul><p> <\/p><p>No se trata de controlar. Se trata de inspirar <strong data-start=\"5363\" data-end=\"5393\">responsabilidad compartida.<\/strong> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a25999 elementor-widget elementor-widget-spacer\" data-id=\"7a25999\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd09775 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd09775\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d60a19\" data-id=\"2d60a19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20437b8 elementor-widget elementor-widget-text-editor\" data-id=\"20437b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"5425\" data-end=\"5454\">C\u00f3mo Te Acompa\u00f1a DoGood<\/h2><p data-start=\"5456\" data-end=\"5485\">DoGood es m\u00e1s que una plataforma: es un sistema para activar el compromiso sostenible.<\/p><ul><li data-start=\"5487\" data-end=\"5713\">Co-creamos <strong data-start=\"5499\" data-end=\"5517\">KPIs ligados a tu estrategia ESG<\/strong><\/li><li data-start=\"5487\" data-end=\"5713\">Activamos a empleados con <strong data-start=\"5575\" data-end=\"5602\">retos personalizados<\/strong><\/li><li data-start=\"5487\" data-end=\"5713\">Medimos el impacto real con <strong data-start=\"5629\" data-end=\"5653\">dashboards y anal\u00edtica<\/strong><\/li><li data-start=\"5487\" data-end=\"5713\">Hacemos de la sostenibilidad una <strong data-start=\"5677\" data-end=\"5711\">experiencia cotidian<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b5111 elementor-widget elementor-widget-image\" data-id=\"b3b5111\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/06\/formacion-sostenibilidad.png\" class=\"attachment-large size-large wp-image-34664\" alt=\"formacio\u0301n sostenibilidad\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/06\/formacion-sostenibilidad.png 900w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/06\/formacion-sostenibilidad-300x200.png 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/06\/formacion-sostenibilidad-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be14ddb elementor-widget elementor-widget-text-editor\" data-id=\"be14ddb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde <strong data-start=\"5720\" data-end=\"5746\">oficinas <\/strong>hasta <strong data-start=\"5750\" data-end=\"5767\">plantas industriales<\/strong>, ayudamos a que cada persona viva la sostenibilidad en primera persona.<\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46d3d41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46d3d41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5012f4\" data-id=\"b5012f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf995b elementor-widget elementor-widget-text-editor\" data-id=\"7bf995b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"5856\" data-end=\"5891\">Conclusi\u00f3n: De los KPIs a la Cultura<\/h2><p data-start=\"5893\" data-end=\"6109\">La responsabilidad no es control: es <strong data-start=\"5939\" data-end=\"5965\">conexi\u00f3n y claridad.<\/strong><br>Cuando cada empleado sabe qu\u00e9 puede hacer, por qu\u00e9 lo hace y qu\u00e9 impacto genera, la sostenibilidad deja de ser un objetivo corporativo y se convierte en una<strong data-start=\"6061\" data-end=\"6085\"> cultura compartida.<\/strong> <\/p><p data-start=\"6111\" data-end=\"6162\">\u00bfQuieres activar tu estrategia ESG desde dentro?<\/p><p data-start=\"6164\" data-end=\"6305\">\ud83d\udc49 <strong data-start=\"6167\" data-end=\"6196\">Solicita una demo con DoGood<\/strong> y descubre c\u00f3mo podemos ayudarte a convertir KPIs en comportamientos y cultura ESG real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a025867 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"a025867\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/e-trias\/demo-dogood\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicita una Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14c669b\" data-id=\"14c669b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13383d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13383d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02ac742\" data-id=\"02ac742\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7875574 elementor-widget elementor-widget-spacer\" data-id=\"7875574\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f14fd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f14fd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f53f512\" data-id=\"f53f512\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-868cb22 elementor-widget elementor-widget-spacer\" data-id=\"868cb22\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lo que encontrar\u00e1s en este art\u00edculo Introducci\u00f3n Hoy, tener objetivos ambiciosos de sostenibilidad ya no [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":34642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[172,106],"tags":[],"class_list":["post-34674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-sostenible","category-tendencias-rsc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.5) - 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