{"id":33681,"date":"2025-05-19T14:19:48","date_gmt":"2025-05-19T12:19:48","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/tendencias-rsc\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/"},"modified":"2025-05-21T13:34:35","modified_gmt":"2025-05-21T11:34:35","slug":"5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/","title":{"rendered":"5 estrategias innovadoras que los l\u00edderes de RRHH pueden aplicar hoy para impulsar la sostenibilidad corporativa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33681\" class=\"elementor elementor-33681 elementor-33657\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff3280 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff3280\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae016ff\" data-id=\"ae016ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59350ab elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"59350ab\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tLo que encontrar\u00e1s en este art\u00edculo\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__59350ab\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__59350ab\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__59350ab\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d92174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d92174\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-329a064\" data-id=\"329a064\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a216087 elementor-widget elementor-widget-text-editor\" data-id=\"a216087\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"321\" data-end=\"709\">Los l\u00edderes de Recursos Humanos (RRHH) est\u00e1n en una posici\u00f3n \u00fanica para integrar la sostenibilidad en el n\u00facleo de la cultura organizacional. M\u00e1s all\u00e1 de gestionar el talento, los equipos de RRHH influyen directamente en los valores, comportamientos y pr\u00e1cticas que impulsan resultados tangibles en t\u00e9rminos de criterios ESG. En el contexto actual, alinear las estrategias de RRHH con los objetivos ESG no es solo recomendable, es esencial.  <\/p><p class=\"\" data-start=\"711\" data-end=\"1299\">Una estad\u00edstica clave lo deja claro: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.stantonchase.com\/insights\/blog\/the-triple-bottom-line-how-sustainability-transforms-employee-behavior\" target=\"_blank\" rel=\"noopener\">el 74% de los empleados desea que su empresa adopte una postura m\u00e1s firme en materia de sostenibilidad.<\/a><\/span> Esta demanda, especialmente fuerte entre las generaciones m\u00e1s j\u00f3venes, representa una gran oportunidad para que RRHH lidere el cambio desde dentro. Los empleados no solo esperan compromisos sostenibles: quieren participar activamente en ellos.  <\/p><p class=\"\" data-start=\"711\" data-end=\"1299\">Para RRHH, se trata de una oportunidad para liderar y no s\u00f3lo administrar. <strong><span style=\"color: #007c89;\">Los equipos de RRHH pueden actuar como arquitectos del cambio<\/span><\/strong>, dise\u00f1ando sistemas, culturas y comportamientos que hagan de la sostenibilidad una experiencia vivida en el trabajo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc6168a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc6168a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d165ff\" data-id=\"8d165ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3edbf2 elementor-widget elementor-widget-heading\" data-id=\"e3edbf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El papel estrat\u00e9gico de RRHH en el avance de la sostenibilidad corporativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-967479e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"967479e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e838e6\" data-id=\"4e838e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c47491b elementor-widget elementor-widget-text-editor\" data-id=\"c47491b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1377\" data-end=\"1687\">RRHH ha dejado de ser una funci\u00f3n de soporte para convertirse en<span style=\"color: #007c89;\"><strong data-start=\"1419\" data-end=\"1469\"> un motor estrat\u00e9gico de prop\u00f3sito y transformaci\u00f3n.<\/strong><\/span> Las responsabilidades tradicionales como la contrataci\u00f3n, formaci\u00f3n o evaluaci\u00f3n del desempe\u00f1o se han convertido en palancas clave para abordar el cambio clim\u00e1tico, la justicia social, la gobernanza \u00e9tica y el bienestar laboral. <\/p><p class=\"\" data-start=\"1689\" data-end=\"1946\">Integrar la sostenibilidad en todas las etapas del ciclo de vida del empleado\u2014desde atraer talento comprometido, hasta fomentar culturas inclusivas y desarrollar l\u00edderes orientados al impacto\u2014permite construir la infraestructura cultural necesaria para cumplir con los objetivos ESG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bcdd61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bcdd61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b1d1b8\" data-id=\"9b1d1b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80b0f8b elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"80b0f8b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tInvolucra a tus empleados en la estrategia ESG corporativa\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tDescubre c\u00f3mo podemos ayudar a tu empresa a alcanzar sus objetivos ESG\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bdab03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bdab03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9897ae\" data-id=\"f9897ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00df311 elementor-widget elementor-widget-text-editor\" data-id=\"00df311\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1948\" data-end=\"1979\">En t\u00e9rminos pr\u00e1cticos, esto implica:<\/p><ul data-start=\"1980\" data-end=\"2273\"><li class=\"\" data-start=\"1980\" data-end=\"2031\"><p class=\"\" data-start=\"1982\" data-end=\"2031\">Evaluar el liderazgo con m\u00e9tricas ESG.<\/p><\/li><li class=\"\" data-start=\"2032\" data-end=\"2090\"><p class=\"\" data-start=\"2034\" data-end=\"2090\">Generar conciencia interna sobre los objetivos de sostenibilidad.<\/p><\/li><li class=\"\" data-start=\"2091\" data-end=\"2142\"><p class=\"\" data-start=\"2093\" data-end=\"2142\">Incluir a grupos poco representados en la toma de decisiones.<\/p><\/li><li class=\"\" data-start=\"2143\" data-end=\"2205\"><p class=\"\" data-start=\"2145\" data-end=\"2205\">Incentivar la participaci\u00f3n activa en acciones sostenibles.<\/p><\/li><li class=\"\" data-start=\"2206\" data-end=\"2273\"><p class=\"\" data-start=\"2208\" data-end=\"2273\">Vincular la estrategia de personas a indicadores de impacto ESG.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e10cb12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e10cb12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ff2a99\" data-id=\"2ff2a99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79bd4e0 elementor-widget elementor-widget-text-editor\" data-id=\"79bd4e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las empresas que adoptan esta visi\u00f3n cultural de la sostenibilidad reportan mayor retenci\u00f3n de talento, m\u00e1s innovaci\u00f3n y una reputaci\u00f3n de marca fortalecida. <span style=\"color: #007c89;\"><strong>Cuando las personas creen que su trabajo contribuye a un prop\u00f3sito mayor, no solo est\u00e1n m\u00e1s comprometidas: se convierten en agentes del cambio.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de9111c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de9111c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b670f\" data-id=\"c8b670f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a720ce3 elementor-widget elementor-widget-heading\" data-id=\"a720ce3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 estrategias innovadoras para que RRHH impulse la sostenibilidad corporativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c5bc77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c5bc77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f68829c\" data-id=\"f68829c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-260069c elementor-widget elementor-widget-text-editor\" data-id=\"260069c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span style=\"color: #007c89;\">Crear programas de formaci\u00f3n centrados en la sostenibilidad<\/span><\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f195bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f195bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e2a637\" data-id=\"4e2a637\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78219ce elementor-widget elementor-widget-text-editor\" data-id=\"78219ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2716\" data-end=\"2851\"><strong><span style=\"color: #007c89;\">Formar a las personas en sostenibilidad <\/span><\/strong>es el primer paso para generar impacto real. Algunos enfoques recomendados: <\/p><ul data-start=\"2852\" data-end=\"3100\"><li class=\"\" data-start=\"2852\" data-end=\"2931\"><p class=\"\" data-start=\"2854\" data-end=\"2931\">Incluir contenidos ESG en la formaci\u00f3n inicial y los programas de liderazgo.<\/p><\/li><li class=\"\" data-start=\"2932\" data-end=\"3004\"><p class=\"\" data-start=\"2934\" data-end=\"3004\">Usar m\u00f3dulos interactivos con retos reales para fomentar la participaci\u00f3n.<\/p><\/li><li class=\"\" data-start=\"3005\" data-end=\"3100\"><p class=\"\" data-start=\"3007\" data-end=\"3100\">Promover el aprendizaje continuo con talleres y campa\u00f1as alineadas con los objetivos estrat\u00e9gicos.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da196c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da196c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b47e81\" data-id=\"3b47e81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0b06a9 e-transform elementor-widget elementor-widget-image\" data-id=\"f0b06a9\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-edmond-dantes-4342496-1024x682.jpg\" class=\"attachment-large size-large wp-image-33667\" alt=\"ESG and HR\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-edmond-dantes-4342496-1024x682.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-edmond-dantes-4342496-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-edmond-dantes-4342496-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-edmond-dantes-4342496.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-204f27b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"204f27b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32d59d3\" data-id=\"32d59d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aadf90d elementor-widget elementor-widget-text-editor\" data-id=\"aadf90d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span style=\"color: #007c89;\">Alinear el proceso de selecci\u00f3n con los valores ambientales y sociales<\/span><\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25b7d25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25b7d25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d3f032\" data-id=\"1d3f032\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0fc5f6 elementor-widget elementor-widget-text-editor\" data-id=\"c0fc5f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"3396\" data-end=\"3488\">Atraer talento que valore la sostenibilidad garantiza una cultura coherente y a largo plazo. \u00bfC\u00f3mo hacerlo? <\/p><ul data-start=\"3489\" data-end=\"3707\"><li class=\"\" data-start=\"3489\" data-end=\"3555\"><p class=\"\" data-start=\"3491\" data-end=\"3555\">Comunicar claramente los compromisos sostenibles en ofertas de empleo y employer branding.<\/p><\/li><li class=\"\" data-start=\"3556\" data-end=\"3620\"><p class=\"\" data-start=\"3558\" data-end=\"3620\">Evaluar el alineamiento de los candidatos mediante entrevistas por valores.<\/p><\/li><li class=\"\" data-start=\"3621\" data-end=\"3707\"><p class=\"\" data-start=\"3623\" data-end=\"3707\">Colaborar con plataformas y entidades que promuevan empleos con impacto.<\/p><\/li><\/ul><p class=\"\" data-start=\"3709\" data-end=\"3839\">Hoy, perfiles como la Generaci\u00f3n Z <strong><span style=\"color: #007c89;\">priorizan entornos responsables y transparentes<\/span><\/strong> a la hora de elegir empleador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42a8e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a8e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-796d4f9\" data-id=\"796d4f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c667f9 elementor-widget elementor-widget-text-editor\" data-id=\"7c667f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span style=\"color: #007c89;\">Fomentar una cultura inclusiva que apoye los objetivos ESG<\/span><\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2df9ba6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2df9ba6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-430db42\" data-id=\"430db42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a49ee11 elementor-widget elementor-widget-text-editor\" data-id=\"a49ee11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"3918\" data-end=\"4016\">La Diversidad, Equidad e Inclusi\u00f3n (DEI) son elementos clave de la \u201cS\u201d en ESG. RRHH puede contribuir de forma directa: <\/p><ul data-start=\"4017\" data-end=\"4269\"><li class=\"\" data-start=\"4017\" data-end=\"4084\"><p class=\"\" data-start=\"4019\" data-end=\"4084\">Dise\u00f1ando pol\u00edticas inclusivas en todos los niveles de la organizaci\u00f3n.<\/p><\/li><li class=\"\" data-start=\"4085\" data-end=\"4178\"><p class=\"\" data-start=\"4087\" data-end=\"4178\">Impulsando grupos de afinidad o redes de empleados representativos.<\/p><\/li><li class=\"\" data-start=\"4179\" data-end=\"4269\"><p class=\"\" data-start=\"4181\" data-end=\"4269\">Garantizando el acceso equitativo a oportunidades y recursos.<\/p><\/li><\/ul><p class=\"\" data-start=\"4271\" data-end=\"4401\">Una <strong><span style=\"color: #007c89;\">cultura inclusiva<\/span><\/strong> no solo es un imperativo \u00e9tico, sino tambi\u00e9n la base de cualquier estrategia ESG con impacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7214725 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7214725\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e436ec2\" data-id=\"e436ec2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc80508 elementor-widget elementor-widget-text-editor\" data-id=\"cc80508\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"\" data-start=\"4408\" data-end=\"4476\"><span style=\"color: #007c89;\"><strong data-start=\"4412\" data-end=\"4476\">Integrar m\u00e9tricas ESG en los sistemas de evaluaci\u00f3n del desempe\u00f1o<\/strong><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91a5364 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91a5364\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c401353\" data-id=\"c401353\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd2521f elementor-widget elementor-widget-text-editor\" data-id=\"bd2521f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"4478\" data-end=\"4564\">Para generar compromiso real, <strong><span style=\"color: #007c89;\">la sostenibilidad debe estar integrada<\/span><\/strong> en los sistemas de medici\u00f3n y recompensa: <\/p><ul data-start=\"4565\" data-end=\"4752\"><li class=\"\" data-start=\"4565\" data-end=\"4626\"><p class=\"\" data-start=\"4567\" data-end=\"4626\">Definir objetivos ESG claros y medibles.<\/p><\/li><li class=\"\" data-start=\"4627\" data-end=\"4694\"><p class=\"\" data-start=\"4629\" data-end=\"4694\">Incluirlos en las evaluaciones de desempe\u00f1o individuales.<\/p><\/li><li class=\"\" data-start=\"4695\" data-end=\"4752\"><p class=\"\" data-start=\"4697\" data-end=\"4752\">Reconocer y visibilizar a las personas que lideran iniciativas sostenibles.<\/p><\/li><\/ul><p class=\"\" data-start=\"4754\" data-end=\"4890\">Este enfoque refuerza el mensaje de que la sostenibilidad no es una iniciativa aparte\u2014es parte del rendimiento esperado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13b76e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13b76e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fded62\" data-id=\"6fded62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb52f76 e-transform elementor-widget elementor-widget-image\" data-id=\"eb52f76\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-tima-miroshnichenko-5439143-1024x682.jpg\" class=\"attachment-large size-large wp-image-33677\" alt=\"ESG and HR\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-tima-miroshnichenko-5439143-1024x682.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-tima-miroshnichenko-5439143-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-tima-miroshnichenko-5439143-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-tima-miroshnichenko-5439143.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dce9120 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dce9120\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a7042e\" data-id=\"9a7042e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7fe297 elementor-widget elementor-widget-text-editor\" data-id=\"c7fe297\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"\" data-start=\"4408\" data-end=\"4476\"><strong><span style=\"color: #007c89;\">Usar tecnolog\u00eda para medir y comunicar el avance en sostenibilidad<\/span><\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8200ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8200ded\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f78ae36\" data-id=\"f78ae36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b4c7e elementor-widget elementor-widget-text-editor\" data-id=\"41b4c7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"4964\" data-end=\"5077\">Las herramientas digitales permiten a RRHH <strong><span style=\"color: #007c89;\">monitorizar el progreso<\/span><\/strong> y compartir resultados de forma transparente:<\/p><ul data-start=\"5078\" data-end=\"5309\"><li class=\"\" data-start=\"5078\" data-end=\"5159\"><p class=\"\" data-start=\"5080\" data-end=\"5159\">Implementar plataformas que recopilen y analicen datos de participaci\u00f3n ESG.<\/p><\/li><li class=\"\" data-start=\"5160\" data-end=\"5235\"><p class=\"\" data-start=\"5162\" data-end=\"5235\">Crear dashboards internos con resultados visibles por equipo o regi\u00f3n.<\/p><\/li><li class=\"\" data-start=\"5236\" data-end=\"5309\"><p class=\"\" data-start=\"5238\" data-end=\"5309\">Compartir historias de impacto y aprendizajes clave con todos los empleados.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be5f2b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be5f2b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c99fb0e\" data-id=\"c99fb0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4ab376 elementor-widget elementor-widget-heading\" data-id=\"a4ab376\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RRHH como motor de crecimiento con prop\u00f3sito<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-181f56c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"181f56c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c2cfa4\" data-id=\"9c2cfa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac0e6c0 elementor-widget elementor-widget-text-editor\" data-id=\"ac0e6c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"5535\" data-end=\"5636\">The future of sustainability depends not just on strategy, but on culture, and culture starts with HR.<\/p><p class=\"\" data-start=\"5638\" data-end=\"5936\">Adoptando estas cinco estrategias,<span style=\"color: #007c89;\"><strong> los equipos de RRHH pueden liderar una transformaci\u00f3n profunda: una que <em data-start=\"5756\" data-end=\"5762\">conecte<\/em> personas, prop\u00f3sito y resultados ESG<\/strong><\/span>. Desde la formaci\u00f3n hasta la evaluaci\u00f3n, pasando por la inclusi\u00f3n y la medici\u00f3n, RRHH puede convertirse en el impulsor interno de un cambio duradero y tangible.<\/p><p class=\"\" data-start=\"5938\" data-end=\"5972\">Y no es necesario hacerlo en solitario.<\/p><p class=\"\" data-start=\"5974\" data-end=\"6352\">En <span style=\"color: #007c89;\"><strong data-start=\"5974\" data-end=\"5987\">DoGood<\/strong><\/span>, colaboramos con departamentos de RRHH y sostenibilidad para <span style=\"color: #007c89;\"><strong data-start=\"6036\" data-end=\"6080\">traducir los objetivos ESG en acciones concretas<\/strong><\/span> dentro de las organizaciones.<\/p><p class=\"\" data-start=\"5974\" data-end=\"6352\">Nuestra plataforma combina contenidos personalizados, tecnolog\u00eda gamificada y anal\u00edtica de impacto para ayudar a las empresas a construir una cultura sostenible desde dentro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70aca1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70aca1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3f0284\" data-id=\"c3f0284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7eeba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a7eeba\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lo que encontrar\u00e1s en este art\u00edculo Los l\u00edderes de Recursos Humanos (RRHH) est\u00e1n en una [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":33661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[175],"tags":[],"class_list":["post-33681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-humanos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 estrategias de RRHH para impulsar la sostenibilidad hoy - DoGood People<\/title>\n<meta name=\"description\" content=\"Descubre 5 estrategias clave de RRHH para integrar la sostenibilidad en tu empresa. Alinea personas y ESG desde formaci\u00f3n, selecci\u00f3n e inclusi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 estrategias innovadoras que los l\u00edderes de RRHH pueden aplicar hoy para impulsar la sostenibilidad corporativa\" \/>\n<meta property=\"og:description\" content=\"Descubre 5 estrategias clave de RRHH para integrar la sostenibilidad en tu empresa. Alinea personas y ESG desde formaci\u00f3n, selecci\u00f3n e inclusi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/\" \/>\n<meta property=\"og:site_name\" content=\"DoGood People\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T12:19:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T11:34:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/\"},\"author\":{\"name\":\"Natalia Mart\u00ednez\",\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/person\/4f4fd41172bd8893ed23be07b6fccb3d\"},\"headline\":\"5 estrategias innovadoras que los l\u00edderes de RRHH pueden aplicar hoy para impulsar la sostenibilidad corporativa\",\"datePublished\":\"2025-05-19T12:19:48+00:00\",\"dateModified\":\"2025-05-21T11:34:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/\"},\"wordCount\":937,\"publisher\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg\",\"articleSection\":[\"Recursos Humanos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/\",\"url\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/\",\"name\":\"5 estrategias de RRHH para impulsar la sostenibilidad hoy - DoGood People\",\"isPartOf\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg\",\"datePublished\":\"2025-05-19T12:19:48+00:00\",\"dateModified\":\"2025-05-21T11:34:35+00:00\",\"description\":\"Descubre 5 estrategias clave de RRHH para integrar la sostenibilidad en tu empresa. Alinea personas y ESG desde formaci\u00f3n, selecci\u00f3n e inclusi\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#primaryimage\",\"url\":\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg\",\"contentUrl\":\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg\",\"width\":1280,\"height\":853,\"caption\":\"HR and ESG\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dogoodpeople.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 estrategias innovadoras que los l\u00edderes de RRHH pueden aplicar hoy para impulsar la sostenibilidad corporativa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/#website\",\"url\":\"https:\/\/www.dogoodpeople.com\/es\/\",\"name\":\"DoGood People\",\"description\":\"Software para digitalizar el impacto ESG de los empleados y mejorar la reputaci\u00f3n sostenible de las empresas.\",\"publisher\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/#organization\"},\"alternateName\":\"DoGood\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dogoodpeople.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/#organization\",\"name\":\"DoGood People\",\"url\":\"https:\/\/www.dogoodpeople.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2022\/09\/Logo-DoGood-people.png\",\"contentUrl\":\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2022\/09\/Logo-DoGood-people.png\",\"width\":400,\"height\":280,\"caption\":\"DoGood People\"},\"image\":{\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/dogood\/\",\"https:\/\/www.instagram.com\/dogood_people\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/person\/4f4fd41172bd8893ed23be07b6fccb3d\",\"name\":\"Natalia Mart\u00ednez\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 estrategias de RRHH para impulsar la sostenibilidad hoy - DoGood People","description":"Descubre 5 estrategias clave de RRHH para integrar la sostenibilidad en tu empresa. Alinea personas y ESG desde formaci\u00f3n, selecci\u00f3n e inclusi\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/","og_locale":"es_ES","og_type":"article","og_title":"5 estrategias innovadoras que los l\u00edderes de RRHH pueden aplicar hoy para impulsar la sostenibilidad corporativa","og_description":"Descubre 5 estrategias clave de RRHH para integrar la sostenibilidad en tu empresa. Alinea personas y ESG desde formaci\u00f3n, selecci\u00f3n e inclusi\u00f3n.","og_url":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/","og_site_name":"DoGood People","article_published_time":"2025-05-19T12:19:48+00:00","article_modified_time":"2025-05-21T11:34:35+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg","type":"image\/jpeg"}],"author":"Natalia Mart\u00ednez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Natalia Mart\u00ednez","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#article","isPartOf":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/"},"author":{"name":"Natalia Mart\u00ednez","@id":"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/person\/4f4fd41172bd8893ed23be07b6fccb3d"},"headline":"5 estrategias innovadoras que los l\u00edderes de RRHH pueden aplicar hoy para impulsar la sostenibilidad corporativa","datePublished":"2025-05-19T12:19:48+00:00","dateModified":"2025-05-21T11:34:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/"},"wordCount":937,"publisher":{"@id":"https:\/\/www.dogoodpeople.com\/es\/#organization"},"image":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg","articleSection":["Recursos Humanos"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/","url":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/","name":"5 estrategias de RRHH para impulsar la sostenibilidad hoy - DoGood People","isPartOf":{"@id":"https:\/\/www.dogoodpeople.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#primaryimage"},"image":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg","datePublished":"2025-05-19T12:19:48+00:00","dateModified":"2025-05-21T11:34:35+00:00","description":"Descubre 5 estrategias clave de RRHH para integrar la sostenibilidad en tu empresa. Alinea personas y ESG desde formaci\u00f3n, selecci\u00f3n e inclusi\u00f3n.","breadcrumb":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#primaryimage","url":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg","contentUrl":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/pexels-alex-green-5699475.jpg","width":1280,"height":853,"caption":"HR and ESG"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/recursos-humanos\/5-estrategias-innovadoras-que-los-lideres-de-rrhh-pueden-aplicar-hoy-para-impulsar-la-sostenibilidad-corporativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dogoodpeople.com\/es\/"},{"@type":"ListItem","position":2,"name":"5 estrategias innovadoras que los l\u00edderes de RRHH pueden aplicar hoy para impulsar la sostenibilidad corporativa"}]},{"@type":"WebSite","@id":"https:\/\/www.dogoodpeople.com\/es\/#website","url":"https:\/\/www.dogoodpeople.com\/es\/","name":"DoGood People","description":"Software para digitalizar el impacto ESG de los empleados y mejorar la reputaci\u00f3n sostenible de las empresas.","publisher":{"@id":"https:\/\/www.dogoodpeople.com\/es\/#organization"},"alternateName":"DoGood","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dogoodpeople.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.dogoodpeople.com\/es\/#organization","name":"DoGood People","url":"https:\/\/www.dogoodpeople.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2022\/09\/Logo-DoGood-people.png","contentUrl":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2022\/09\/Logo-DoGood-people.png","width":400,"height":280,"caption":"DoGood People"},"image":{"@id":"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/dogood\/","https:\/\/www.instagram.com\/dogood_people\/"]},{"@type":"Person","@id":"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/person\/4f4fd41172bd8893ed23be07b6fccb3d","name":"Natalia Mart\u00ednez"}]}},"_links":{"self":[{"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/posts\/33681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/comments?post=33681"}],"version-history":[{"count":3,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/posts\/33681\/revisions"}],"predecessor-version":[{"id":33684,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/posts\/33681\/revisions\/33684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/media\/33661"}],"wp:attachment":[{"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/media?parent=33681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/categories?post=33681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/tags?post=33681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}