{"id":33607,"date":"2025-05-14T12:37:57","date_gmt":"2025-05-14T10:37:57","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/?p=33607"},"modified":"2025-05-15T11:21:36","modified_gmt":"2025-05-15T09:21:36","slug":"de-la-estrategia-esg-a-la-accion-claves-para-vivir-la-sostenibilidad-en-la-empresa","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/de-la-estrategia-esg-a-la-accion-claves-para-vivir-la-sostenibilidad-en-la-empresa\/","title":{"rendered":"De la estrategia ESG a la acci\u00f3n: Claves para vivir la sostenibilidad en la empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33607\" class=\"elementor elementor-33607\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a212c33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a212c33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fc193f\" data-id=\"7fc193f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0663d5 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e0663d5\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e0663d5\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e0663d5\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e0663d5\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cd57c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cd57c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9066bf\" data-id=\"f9066bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f610ee6 elementor-widget elementor-widget-text-editor\" data-id=\"f610ee6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"379\" data-end=\"697\">Cada vez m\u00e1s empresas definen ambiciosas estrategias ESG. Publican informes, crean comit\u00e9s de sostenibilidad y comunican su compromiso. Sin embargo, <span style=\"color: #007c89;\">muchas veces,<\/span> <span style=\"color: #007c89;\">esas iniciativas no llegan a integrarse en la cultura real de la organizaci\u00f3n.<\/span> \u00bfEl resultado? Planes bien intencionados que no generan el impacto esperado.<\/p><p class=\"\" data-start=\"699\" data-end=\"980\">Este art\u00edculo aborda por qu\u00e9 sucede esto y qu\u00e9 est\u00e1n haciendo las organizaciones que s\u00ed consiguen traducir sus estrategias ESG en acciones tangibles. Y, sobre todo, <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.dogoodpeople.com\/es\/transformando-la-sostenibilidad-de-los-conceptos-a-la-accion\/\" target=\"_blank\" rel=\"noopener\">te invita a un webinar<\/a><\/span><\/strong> donde podr\u00e1s descubrir c\u00f3mo lo hacen algunas de las empresas m\u00e1s avanzadas en sostenibilidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bc67df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bc67df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18f7277\" data-id=\"18f7277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04a9b06 elementor-widget elementor-widget-heading\" data-id=\"04a9b06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 muchas estrategias ESG no se traducen en acci\u00f3n?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8b0940 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8b0940\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5600f9\" data-id=\"f5600f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8feb27b elementor-widget elementor-widget-text-editor\" data-id=\"8feb27b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1049\" data-end=\"1248\">La mayor\u00eda de las compa\u00f1\u00edas con objetivos ESG tienen una intenci\u00f3n genuina de transformar su impacto. Pero existe un <span style=\"color: #007c89;\"><strong data-start=\"1166\" data-end=\"1247\">gap cr\u00edtico entre el discurso estrat\u00e9gico y la realidad diaria de sus equipos<\/strong>.<\/span><\/p><ul><li data-start=\"1250\" data-end=\"1489\">Seg\u00fan un estudio de <span style=\"text-decoration: underline;\"><a href=\"https:\/\/esgnews.com\/es\/Encuesta-de-Deloitte%3A-77-ejecutivos-informan-avances-en-materia-de-sostenibilidad%2C-pero-persisten-los-desaf%C3%ADos-en-la-calidad-de-los-datos\/#:~:text=Siete%20preguntas%20simples%20%E2%80%93%20%C2%A1-,Encuesta%20de%20Deloitte:%20el%2077%25%20de%20los%20ejecutivos%20informan%20avances,la%20calidad%20de%20los%20datos\" target=\"_blank\" rel=\"noopener\">Deloitte,<\/a><\/span> solo el 34% de los empleados tiene conocimientos b\u00e1sicos sobre sostenibilidad.<\/li><li data-start=\"1250\" data-end=\"1489\">Y en datos recogidos por <span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\"><a style=\"text-decoration: underline;\" href=\"https:\/\/www.dogoodpeople.com\/es\/guias-ods-empresas\/estudio-de-diagnostico-de-cultura-corporativa-y-sostenibilidad\/\" target=\"_blank\" rel=\"noopener\">EY y DoGood<\/a><\/span><\/span>, el 85% de los trabajadores no conoce los objetivos ESG de su propia empresa.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16b14a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16b14a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a6e2b4\" data-id=\"3a6e2b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1b71fa elementor-widget elementor-widget-text-editor\" data-id=\"e1b71fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esto refleja una desconexi\u00f3n evidente: si las personas que forman parte de la organizaci\u00f3n no entienden ni sienten la estrategia, \u00bfc\u00f3mo van a contribuir a ella?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e55e5e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e55e5e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bae986d\" data-id=\"bae986d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e258242 e-transform elementor-widget elementor-widget-image\" data-id=\"e258242\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dogoodpeople.com\/es\/transformando-la-sostenibilidad-de-los-conceptos-a-la-accion\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/unnamed-2-1024x1024.png\" class=\"attachment-large size-large wp-image-33610\" alt=\"\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/unnamed-2-1024x1024.png 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/unnamed-2-300x300.png 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/unnamed-2-150x150.png 150w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/unnamed-2-768x768.png 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/05\/unnamed-2.png 1120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5812abf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5812abf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56b3887\" data-id=\"56b3887\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b805c8 elementor-widget elementor-widget-heading\" data-id=\"5b805c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Transformar la cultura corporativa: el verdadero catalizador ESG<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-976b23b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"976b23b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9099995\" data-id=\"9099995\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6049a53 elementor-widget elementor-widget-text-editor\" data-id=\"6049a53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1731\" data-end=\"1893\">La clave est\u00e1 en dejar de pensar la sostenibilidad solo como una estrategia externa o de reporting, y empezar a <span style=\"color: #007c89;\"><strong>vivirla internamente como parte de la cultura.<\/strong><\/span><\/p><p class=\"\" data-start=\"1895\" data-end=\"1951\">Pasar de valores escritos a h\u00e1bitos sostenibles implica:<\/p><ul data-start=\"1953\" data-end=\"2085\"><li class=\"\" data-start=\"1953\" data-end=\"1993\"><p class=\"\" data-start=\"1955\" data-end=\"1993\">Un liderazgo comprometido y coherente.<\/p><\/li><li class=\"\" data-start=\"1994\" data-end=\"2027\"><p class=\"\" data-start=\"1996\" data-end=\"2027\">Comunicaci\u00f3n constante y clara.<\/p><\/li><li class=\"\" data-start=\"2028\" data-end=\"2085\"><p class=\"\" data-start=\"2030\" data-end=\"2085\">Programas que conecten con el d\u00eda a d\u00eda de los equipos.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d45cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d45cbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c8646\" data-id=\"75c8646\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62b7864 elementor-widget elementor-widget-text-editor\" data-id=\"62b7864\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iniciativas como retos colaborativos, p\u00edldoras formativas o campa\u00f1as de participaci\u00f3n interna est\u00e1n ayudando a muchas compa\u00f1\u00edas a <span style=\"color: #007c89;\"><strong data-start=\"2217\" data-end=\"2266\">alinear a sus empleados con la estrategia ESG<\/strong><\/span>, y lo est\u00e1n haciendo de forma pr\u00e1ctica, con resultados medibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98e3de1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98e3de1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb78454\" data-id=\"cb78454\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3643231 elementor-widget elementor-widget-heading\" data-id=\"3643231\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Movilidad sostenible y otras iniciativas que s\u00ed generan impacto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87da4f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87da4f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d17014c\" data-id=\"d17014c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44115a9 elementor-widget elementor-widget-text-editor\" data-id=\"44115a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2406\" data-end=\"2588\">Una de las palancas m\u00e1s eficaces para activar esa cultura ESG es la <span style=\"color: #007c89;\"><strong data-start=\"2474\" data-end=\"2498\">movilidad sostenible<\/strong><\/span>, no solo como medio de reducir emisiones, sino como s\u00edmbolo de coherencia organizacional. Adem\u00e1s, soluciones como la de <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hoopcarpool.com\/es\" target=\"_blank\" rel=\"noopener\">Hoop Carpool<\/a><\/span> hacen que desarrollar estas iniciativas de movilidad sea mucho m\u00e1s f\u00e1cil.\u00a0<\/p><p class=\"\" data-start=\"2590\" data-end=\"2800\">Cuando una empresa impulsa alternativas al transporte tradicional, est\u00e1 enviando un mensaje: <em data-start=\"2683\" data-end=\"2712\">\u201cvivimos lo que predicamos\u201d<\/em>. <strong><span style=\"color: #007c89;\">Esta coherencia es clave para generar credibilidad, implicaci\u00f3n y orgullo corporativo.<\/span><\/strong><\/p><p class=\"\" data-start=\"2802\" data-end=\"3058\">Pero la movilidad es solo un ejemplo. Hay muchas otras formas de aterrizar la sostenibilidad en la cultura de empresa: bienestar, diversidad, consumo responsable, impacto social\u2026 Lo importante es hacerlo visible, accionable y alineado con el prop\u00f3sito.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92d4e2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92d4e2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77efbcd\" data-id=\"77efbcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28143f1 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"28143f1\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tInvolucra a tus empleados en la estrategia ESG corporativa\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tDescubre c\u00f3mo podemos ayudar a tu empresa a alcanzar sus objetivos ESG\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58d0d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58d0d91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13a6447\" data-id=\"13a6447\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf983f7 elementor-widget elementor-widget-heading\" data-id=\"bf983f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo empezar a vivir la sostenibilidad en tu empresa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fed49ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fed49ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aebceb\" data-id=\"1aebceb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-419526e elementor-widget elementor-widget-text-editor\" data-id=\"419526e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"3124\" data-end=\"3242\">No hace falta esperar a tener todo definido para actuar. Aqu\u00ed van algunas claves que est\u00e1n aplicando empresas l\u00edderes:<\/p><ul><li data-start=\"3244\" data-end=\"3473\">Empieza con un diagn\u00f3stico sencillo de cultura y ESG.<\/li><li data-start=\"3244\" data-end=\"3473\">Dise\u00f1a quick wins: acciones de bajo coste pero alto valor simb\u00f3lico.<\/li><li data-start=\"3244\" data-end=\"3473\">Ap\u00f3yate en tecnolog\u00eda para escalar formaci\u00f3n, medir resultados y mantener viva la participaci\u00f3n.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8a241a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8a241a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-663b8d3\" data-id=\"663b8d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e4fbf elementor-widget elementor-widget-heading\" data-id=\"34e4fbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres ver c\u00f3mo lo hacen las empresas que est\u00e1n marcando la diferencia?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc0c088 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc0c088\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-655fa71\" data-id=\"655fa71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24a16d7 elementor-widget elementor-widget-text-editor\" data-id=\"24a16d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En nuestro pr\u00f3ximo webinar <a href=\"https:\/\/www.dogoodpeople.com\/es\/transformando-la-sostenibilidad-de-los-conceptos-a-la-accion\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"3588\" data-end=\"3671\">\u00abTransformando la sostenibilidad: C\u00f3mo pasar de los conceptos a la acci\u00f3n\u00bb<\/strong><\/a>, mostraremos c\u00f3mo empresas reales est\u00e1n logrando alinear sus estrategias ESG con sus equipos. En este evento online y gratuito descubrir\u00e1s:&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-740154c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"740154c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4331a07\" data-id=\"4331a07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fa6b43 elementor-widget elementor-widget-text-editor\" data-id=\"8fa6b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #007c89;\"><strong>1<\/strong><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-45cbe74\" data-id=\"45cbe74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98a5947 elementor-widget elementor-widget-text-editor\" data-id=\"98a5947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #007c89;\"><strong>2<\/strong><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ee7dc7e\" data-id=\"ee7dc7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1120401 elementor-widget elementor-widget-text-editor\" data-id=\"1120401\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #007c89;\"><strong>3<\/strong><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0ea746b\" data-id=\"0ea746b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a94f5 elementor-widget elementor-widget-text-editor\" data-id=\"52a94f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #007c89;\"><strong>4<\/strong><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b54b3d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b54b3d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f9e12a3\" data-id=\"f9e12a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f026e elementor-widget elementor-widget-text-editor\" data-id=\"63f026e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u00f3mo movilizar a los empleados hacia la sostenibilidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-30c0047\" data-id=\"30c0047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-689b86c elementor-widget elementor-widget-text-editor\" data-id=\"689b86c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iniciativas que generan resultados medibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8d49527\" data-id=\"8d49527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d8b1f6 elementor-widget elementor-widget-text-editor\" data-id=\"3d8b1f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Claves para atraer y fidelizar talento a trav\u00e9s de la cultura ESG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a6c3e2c\" data-id=\"a6c3e2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f69171 elementor-widget elementor-widget-text-editor\" data-id=\"0f69171\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Casos reales de transformaci\u00f3n desde dentro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a71a4e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a71a4e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd32ba9\" data-id=\"bd32ba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-521292a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"521292a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-433a85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"433a85e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e06e3e2\" data-id=\"e06e3e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e8f58 elementor-widget elementor-widget-text-editor\" data-id=\"32e8f58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"4002\" data-end=\"4099\"><span style=\"color: #007c89;\"><strong>\u00bfTe lo vas a perder? Reserva tu plaza hoy y da el primer paso hacia una cultura sostenible con impacto real.<\/strong><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be580ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be580ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68dce8c\" data-id=\"68dce8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-674b8e1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"674b8e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.dogoodpeople.com\/es\/transformando-la-sostenibilidad-de-los-conceptos-a-la-accion\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">INSCR\u00cdBETE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tabla de contenidos Cada vez m\u00e1s empresas definen ambiciosas estrategias ESG. Publican informes, crean comit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":33646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-33607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-rsc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la estrategia ESG a la acci\u00f3n en la empresa - DoGood People<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo convertir la estrategia ESG en acciones reales y sostenibles dentro de tu empresa. 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