{"id":33200,"date":"2025-04-23T13:41:15","date_gmt":"2025-04-23T11:41:15","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/tendencias-rsc\/esta-fracasando-tu-estrategia-esg-5-pasos-para-recuperar-rapidamente-tus-esfuerzos-de-sostenibilidad-corporativa\/"},"modified":"2025-04-23T17:06:35","modified_gmt":"2025-04-23T15:06:35","slug":"esta-fracasando-tu-estrategia-esg-5-pasos-para-recuperar-rapidamente-tus-esfuerzos-de-sostenibilidad-corporativa","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/criterios-esg\/esta-fracasando-tu-estrategia-esg-5-pasos-para-recuperar-rapidamente-tus-esfuerzos-de-sostenibilidad-corporativa\/","title":{"rendered":"\u00bfEst\u00e1 Fracasando Tu Estrategia ESG? 5 Pasos para Recuperar R\u00e1pidamente Tus Esfuerzos de Sostenibilidad Corporativa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33200\" class=\"elementor elementor-33200 elementor-33146\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7571544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7571544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7ce10a\" data-id=\"c7ce10a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7efb49 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e7efb49\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tLo que encontrar\u00e1s en este art\u00edculo\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e7efb49\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e7efb49\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e7efb49\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fde1b3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fde1b3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9139bf9\" data-id=\"9139bf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3edfc5d elementor-widget elementor-widget-heading\" data-id=\"3edfc5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 fallan las estrategias ESG (Y por qu\u00e9 es m\u00e1s importante que nunca)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5021be5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5021be5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8c3974\" data-id=\"c8c3974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31cba85 elementor-widget elementor-widget-text-editor\" data-id=\"31cba85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"395\" data-end=\"745\">En el entorno empresarial actual, las estrategias ESG ya no son solo un \u00abcapricho\u00bb, sino un elemento crucial del \u00e9xito empresarial. Los ejecutivos de todo el mundo est\u00e1n bajo presi\u00f3n para implementar estrategias de sostenibilidad impactantes que no solo cumplan con las regulaciones, sino que tambi\u00e9n generen valor a largo plazo para sus empresas. <\/p>\n<p class=\"\" data-start=\"747\" data-end=\"1136\">Sin embargo, muchas organizaciones luchan por ejecutar estrategias ESG efectivas. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/consumers-care-about-sustainability-and-back-it-up-with-their-wallets\" target=\"_blank\" rel=\"noopener\">Un informe de McKinsey<\/a><\/span> encontr\u00f3 que <span style=\"color: #007c89;\"><strong>m\u00e1s del 50% de las empresas no cumplen sus objetivos ESG debido a la falta de alineaci\u00f3n entre los objetivos comerciales y las iniciativas de sostenibilidad<\/strong><\/span>. El riesgo es alto: las estrategias ESG ineficaces pueden generar p\u00e9rdida de confianza de los inversores, da\u00f1o a la reputaci\u00f3n y desinter\u00e9s por parte de los empleados.<\/p>\n<p class=\"\" data-start=\"1138\" data-end=\"1337\">Entender por qu\u00e9 tu estrategia ESG puede estar fracasando es el primer paso para corregir el rumbo, y este art\u00edculo te guiar\u00e1 a trav\u00e9s de cinco pasos pr\u00e1cticos para corregir y generar un impacto real.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f00d0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f00d0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bd10b7\" data-id=\"1bd10b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0783d29 e-transform elementor-widget elementor-widget-image\" data-id=\"0783d29\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-mikael-blomkvist-6476255-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-33185\" alt=\"esg strategy\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-mikael-blomkvist-6476255-1-1024x683.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-mikael-blomkvist-6476255-1-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-mikael-blomkvist-6476255-1-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-mikael-blomkvist-6476255-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4073a39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4073a39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa0a897\" data-id=\"aa0a897\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-247e77d elementor-widget elementor-widget-heading\" data-id=\"247e77d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PASO 1: Diagnostica las causas ra\u00edz del bajo rendimiento ESG<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f62edd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f62edd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd3aa05\" data-id=\"fd3aa05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7703ba elementor-widget elementor-widget-text-editor\" data-id=\"b7703ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de hacer cualquier cambio, es fundamental diagnosticar los problemas subyacentes en tu estrategia ESG actual. Las siguientes son fallas comunes que pueden socavar tus esfuerzos: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98576ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98576ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2995ba6\" data-id=\"2995ba6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f2beff elementor-widget elementor-widget-text-editor\" data-id=\"7f2beff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"color: #007c89;\"><strong>Desalineaci\u00f3n entre los objetivos ESG y los objetivos comerciales:<\/strong><\/span> Con demasiada frecuencia, las iniciativas ESG se tratan como algo separado de las operaciones comerciales clave. Cuando los objetivos de sostenibilidad no se vinculan con los objetivos financieros y operativos, es dif\u00edcil ver resultados significativos. Las empresas que integran el ESG en su estrategia general tienen m\u00e1s probabilidades de experimentar resultados financieros positivos.  <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fe8a1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fe8a1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a64d873\" data-id=\"a64d873\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aed07c elementor-widget elementor-widget-text-editor\" data-id=\"4aed07c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"color: #007c89;\"><strong>Falta de KPIs claros y responsabilidad: <\/strong><\/span>Sin KPIs claros, es casi imposible medir el \u00e9xito. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.pwc.com\/gx\/en\/services\/audit-assurance\/corporate-reporting\/esg-investor-survey.html\" target=\"_blank\" rel=\"noopener\">Una encuesta reciente de PwC<\/a><\/span> encontr\u00f3 que el 68% de las organizaciones luchan por seguir sus m\u00e9tricas ESG de manera efectiva. Establecer metas medibles vinculadas al rendimiento es esencial para la responsabilidad y el \u00e9xito a largo plazo. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce07e41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce07e41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1373492\" data-id=\"1373492\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3363c0b elementor-widget elementor-widget-text-editor\" data-id=\"3363c0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"color: #007c89;\"><strong>Divisi\u00f3n Ejecutiva vs. Propiedad Cruzada por Departamentos:<\/strong><\/span> Las estrategias ESG a menudo fracasan cuando se confinan a departamentos espec\u00edficos. Para una transformaci\u00f3n empresarial sostenible, es crucial que todos los departamentos, desde RRHH hasta Operaciones y Marketing, trabajen juntos en los mismos objetivos ESG. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b57c6cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b57c6cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c9c213\" data-id=\"1c9c213\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-386224e e-transform elementor-widget elementor-widget-text-editor\" data-id=\"386224e\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><strong>Consejo pr\u00e1ctico:<\/strong> <\/span><span style=\"color: #ffffff;\">Realiza una auditor\u00eda interna para evaluar si tus objetivos ESG est\u00e1n alineados con los objetivos comerciales y para identificar brechas en la responsabilidad.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6859821 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6859821\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a67beab\" data-id=\"a67beab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-227a903 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"227a903\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3549a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3549a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d13b07c\" data-id=\"d13b07c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95cf735 elementor-widget elementor-widget-heading\" data-id=\"95cf735\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PASO 2: Reconstruir desde arriba: Asegura el patrocinio y la gobernanza ejecutiva<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86fc087 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86fc087\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3da1e33\" data-id=\"3da1e33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b20ff8 elementor-widget elementor-widget-text-editor\" data-id=\"0b20ff8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para que cualquier iniciativa de sostenibilidad corporativa tenga \u00e9xito, debe <strong><span style=\"color: #007c89;\">contar con el apoyo ejecutivo<\/span><\/strong>. Sin un liderazgo s\u00f3lido, los esfuerzos ESG pueden quedarse sin fondos o ser despriorizados. En este sentido, desarrollar una estructura de gobernanza clara es clave para garantizar la responsabilidad. <\/p>\n<p>Esto incluye asignar roles y responsabilidades, <strong><span style=\"color: #007c89;\">crear equipos ESG interfuncionales<\/span><\/strong> y establecer mecanismos de informe regular para monitorear el progreso. Esto significa que el Director de Sostenibilidad (CSO), los departamentos de RRHH, el equipo de finanzas y el \u00e1rea de comunicaci\u00f3n deben trabajar juntos para integrar el ESG en todos los aspectos de la empresa. <\/p>\n<p>Vincular los esfuerzos de sostenibilidad con resultados tangibles para el negocio (como ahorro de costos, mejoras en la eficiencia o retenci\u00f3n de empleados) puede fortalecer el caso para las iniciativas ESG. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b34521 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b34521\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8faf4d1\" data-id=\"8faf4d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a60637 e-transform elementor-widget elementor-widget-text-editor\" data-id=\"2a60637\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><strong>Consejo pr\u00e1ctico:<\/strong> Establece un comit\u00e9 ESG interfuncional con objetivos definidos y aseg\u00farate de que los resultados ESG se integren en los informes financieros y las discusiones sobre P&amp;L.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd652e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd652e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7709972\" data-id=\"7709972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdf4501 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cdf4501\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54c47c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54c47c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-613dabf\" data-id=\"613dabf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fac1b57 e-transform elementor-widget elementor-widget-image\" data-id=\"fac1b57\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-gustavo-fring-4872047-1024x682.jpg\" class=\"attachment-large size-large wp-image-33192\" alt=\"esg strategy\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-gustavo-fring-4872047-1024x682.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-gustavo-fring-4872047-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-gustavo-fring-4872047-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-gustavo-fring-4872047.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c362ec3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c362ec3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96827b5\" data-id=\"96827b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1810cf9 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"1810cf9\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tInvolucra a tus empleados en la estrategia ESG corporativa\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>Descubre c\u00f3mo podemos ayudar a tu empresa a alcanzar sus objetivos ESG<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e242ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e242ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dc077d\" data-id=\"7dc077d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df9f05c elementor-widget elementor-widget-heading\" data-id=\"df9f05c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PASO 3: Involucra a los empleados como agentes de cambio ESG<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d71c695 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d71c695\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79e6a74\" data-id=\"79e6a74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c942ec1 elementor-widget elementor-widget-text-editor\" data-id=\"c942ec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los empleados son fundamentales para el \u00e9xito de cualquier estrategia ESG. Los empleados comprometidos pueden impulsar los cambios de cultura y comportamiento necesarios para que las iniciativas de sostenibilidad prosperen. Sin la participaci\u00f3n activa de los empleados, incluso los planes ESG mejor elaborados pueden quedarse cortos. Cuando los empleados entienden c\u00f3mo sus acciones contribuyen a los objetivos de sostenibilidad, tienen m\u00e1s probabilidades de asumir la propiedad.   <\/p>\n<p>Involucrar a los empleados a trav\u00e9s de <span style=\"color: #007c89;\"><strong data-start=\"4930\" data-end=\"4957\">programas de compromiso ESG<\/strong><\/span> o <span style=\"color: #007c89;\"><strong data-start=\"4961\" data-end=\"5007\">iniciativas de sostenibilidad impulsadas por los empleados<\/strong><\/span> puede generar mejoras medibles a largo plazo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acbd002 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acbd002\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51a5bd9\" data-id=\"51a5bd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-748b58b e-transform elementor-widget elementor-widget-text-editor\" data-id=\"748b58b\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><strong>Consejo pr\u00e1ctico:<\/strong> Introduce un programa de compromiso con los empleados que incluya desaf\u00edos sostenibles y recompensas, fomentando un sentido de propiedad sobre los objetivos ESG de la empresa.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-251de3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"251de3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d9df46\" data-id=\"8d9df46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68dd169 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68dd169\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-295e71d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"295e71d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-457c5e0\" data-id=\"457c5e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e12113d elementor-widget elementor-widget-heading\" data-id=\"e12113d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PASO 4: Aprovecha la tecnolog\u00eda y los datos para monitorear el progreso del ESG<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acb1785 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acb1785\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4102ac1\" data-id=\"4102ac1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8351b71 elementor-widget elementor-widget-text-editor\" data-id=\"8351b71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los datos son esenciales para estrategias ESG efectivas. Pero para transformar realmente tu estrategia ESG, necesitas <span style=\"color: #007c89;\"><strong data-start=\"5743\" data-end=\"5765\">informaci\u00f3n en tiempo real <\/strong><\/span>sobre c\u00f3mo est\u00e1 funcionando tu empresa. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9da24da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9da24da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c51c62\" data-id=\"4c51c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e5bf00 elementor-widget elementor-widget-text-editor\" data-id=\"1e5bf00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"color: #007c89;\"><strong>Tableros de control y herramientas de reporte en tiempo real:<\/strong><\/span> El uso de tableros de control ESG y herramientas de an\u00e1lisis de datos puede ayudar a tu organizaci\u00f3n a monitorear el progreso frente a los objetivos clave de sostenibilidad. Implementar soluciones ESG basadas en datos permite a las organizaciones monitorear el impacto ambiental, controlar el consumo de energ\u00eda y medir el compromiso de los empleados de manera m\u00e1s efectiva. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4257b4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4257b4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1037695\" data-id=\"1037695\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee0f54c elementor-widget elementor-widget-text-editor\" data-id=\"ee0f54c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"color: #007c89;\"><strong>Hacer que los datos sean accionables:<\/strong><\/span> Recoger datos es solo el primer paso. El verdadero valor proviene de convertir los insights en decisiones accionables. Establece revisiones regulares para evaluar los datos y ajustar tu estrategia seg\u00fan sea necesario.  <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a33607 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a33607\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90cda80\" data-id=\"90cda80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d5e1c e-transform elementor-widget elementor-widget-text-editor\" data-id=\"58d5e1c\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><strong>Consejo pr\u00e1ctico:<\/strong> Invierte en una plataforma integrada de datos ESG que permita informes y an\u00e1lisis sin interrupciones, permitiendo a los ejecutivos tomar decisiones informadas r\u00e1pidamente.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f97a0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f97a0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-172d0ee\" data-id=\"172d0ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82464c3 e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"82464c3\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-rdne-7491014-1024x682.jpg\" class=\"attachment-large size-large wp-image-33196\" alt=\"esg strategy\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-rdne-7491014-1024x682.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-rdne-7491014-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-rdne-7491014-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2025\/04\/pexels-rdne-7491014.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-beb4a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beb4a5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7f0546\" data-id=\"e7f0546\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e683c3 elementor-widget elementor-widget-heading\" data-id=\"0e683c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PASO 5: Comunica el progreso de forma transparente (internamente y externamente)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c273584 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c273584\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-514d7b3\" data-id=\"514d7b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a926609 elementor-widget elementor-widget-text-editor\" data-id=\"a926609\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El ESG no solo se trata de progreso interno; tambi\u00e9n se trata de c\u00f3mo comunicar tus logros. La comunicaci\u00f3n transparente construye confianza con empleados, clientes, inversores y otros interesados. <\/p>\n<p><strong><span style=\"color: #007c89;\">La comunicaci\u00f3n ESG es m\u00e1s eficaz cuando se enmarca como una historia<\/span><\/strong>, no solo como una lista de m\u00e9tricas. Comparte el viaje de tus esfuerzos de sostenibilidad, los desaf\u00edos que has enfrentado y los logros obtenidos. El storytelling puede humanizar tus esfuerzos y hacer que los resultados sean m\u00e1s atractivos. <\/p>\n<p>Aseg\u00farate de que tus informes ESG se alineen con marcos ampliamente reconocidos, como GRI o SASB, para mejorar la credibilidad y la comparabilidad. Estos marcos proporcionan coherencia y aseguran que tu informe cumpla con las mejores pr\u00e1cticas globales. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf8225 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bf8225\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-085271b\" data-id=\"085271b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-730e056 e-transform elementor-widget elementor-widget-text-editor\" data-id=\"730e056\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><strong>Consejo pr\u00e1ctico: <\/strong>Comparte regularmente tu progreso ESG a trav\u00e9s de boletines, informes anuales y canales digitales, utilizando datos y relatos para conectar con los interesados.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4566624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4566624\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9199f9\" data-id=\"f9199f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-583a624 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"583a624\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84b690d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84b690d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28c46db\" data-id=\"28c46db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92bd598 elementor-widget elementor-widget-heading\" data-id=\"92bd598\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El futuro del ESG est\u00e1 impulsado por la cultura y la acci\u00f3n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-addba68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"addba68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4440a6f\" data-id=\"4440a6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169f2db elementor-widget elementor-widget-text-editor\" data-id=\"169f2db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"8372\" data-end=\"8652\">El futuro del ESG es <strong><span style=\"color: #007c89;\">integrar la sostenibilidad en la cultura empresarial,<\/span><\/strong> no solo cumplir con los requisitos de la normativa. Liderar con prop\u00f3sito, transparencia y colaboraci\u00f3n garantizar\u00e1 que tu estrategia ESG no solo tenga \u00e9xito, sino que impulse un cambio duradero en toda tu organizaci\u00f3n. <\/p>\n<p class=\"\" data-start=\"8372\" data-end=\"8652\">\u00bfListo para fortalecer tu estrategia ESG? Descubre c\u00f3mo <a href=\"https:\/\/www.dogoodpeople.com\/es\/\"><strong data-start=\"8726\" data-end=\"8736\">DoGood<\/strong><\/a> puede ayudar a tu organizaci\u00f3n a lograr resultados medibles con el compromiso de los empleados y pr\u00e1cticas sostenibles. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd73263 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd73263\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f0b8e\" data-id=\"08f0b8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-922da1a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"922da1a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lo que encontrar\u00e1s en este art\u00edculo Por qu\u00e9 fallan las estrategias ESG (Y por qu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":33177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[166],"tags":[],"class_list":["post-33200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criterios-esg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Repara Tu Estrategia ESG: 5 Pasos para la Sostenibilidad Corporativa - DoGood People<\/title>\n<meta name=\"description\" content=\"\u00bfTu estrategia ESG est\u00e1 fallando? 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