{"id":31159,"date":"2024-12-12T16:23:26","date_gmt":"2024-12-12T15:23:26","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/tendencias-rsc\/saben-tus-empleados-como-contribuir-a-la-estrategia-esg\/"},"modified":"2024-12-12T16:44:22","modified_gmt":"2024-12-12T15:44:22","slug":"saben-tus-empleados-como-contribuir-a-la-estrategia-esg","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/saben-tus-empleados-como-contribuir-a-la-estrategia-esg\/","title":{"rendered":"\u00bfSaben tus empleados c\u00f3mo contribuir a la estrategia ESG?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31159\" class=\"elementor elementor-31159 elementor-31139\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de8922f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de8922f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-187ff1c\" data-id=\"187ff1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1256967 elementor-widget elementor-widget-text-editor\" data-id=\"1256967\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sin la implicaci\u00f3n y el compromiso activo de los empleados en las iniciativas ESG, incluso las estrategias mejor planificadas corren el riesgo de convertirse en esfuerzos superficiales en lugar de acciones transformadoras. Los empleados deben comprender estos objetivos y conectar con ellos.  <\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-277aa7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"277aa7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87ecbb6\" data-id=\"87ecbb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e408d9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e408d9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51ad546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51ad546\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-def8694\" data-id=\"def8694\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-792c836 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"792c836\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tLo que encontrar\u00e1s en este art\u00edculo\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__792c836\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__792c836\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__792c836\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ec83de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ec83de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a2d8c1\" data-id=\"7a2d8c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-719dd2b e-transform elementor-widget elementor-widget-image\" data-id=\"719dd2b\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-mikhail-nilov-9301287-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-31148\" alt=\"Esg strategy\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-mikhail-nilov-9301287-1-1024x682.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-mikhail-nilov-9301287-1-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-mikhail-nilov-9301287-1-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-mikhail-nilov-9301287-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51512e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51512e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4a98b9\" data-id=\"d4a98b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c42db67 elementor-widget elementor-widget-heading\" data-id=\"c42db67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfSaben los empleados como contribuir a la estrategia ESG?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a8e9eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a8e9eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-195f394\" data-id=\"195f394\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67ba867 elementor-widget elementor-widget-text-editor\" data-id=\"67ba867\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mientras las estrategias ESG de las empresas se sofistican progresivamente y los dirigentes de las organizaciones comprenden lo crucial que es elaborar un s\u00f3lido marco de actuaci\u00f3n medioambiental, social y de gobernanza, hay otra cuesti\u00f3n pendiente muy importante que a menudo pasa desapercibida. <\/p>\n<p data-pm-slice=\"1 1 []\"><strong><span style=\"color: #007c89;\">La mayor\u00eda de los empleados desconocen por completo c\u00f3mo contribuir a estas iniciativas u objetivos de sostenibilidad.<\/span><\/strong> De hecho, en muchos casos, ni siquiera entienden qu\u00e9 significa la sostenibilidad para la propia empresa en primer lugar.<\/p>\n<p data-pm-slice=\"1 1 []\">Tal desconexi\u00f3n entre los objetivos estrat\u00e9gicos de una empresa y la productividad de los empleados es un problema bastante importante. En realidad, las iniciativas ESG deben dise\u00f1arse de modo que influyan en toda la organizaci\u00f3n, desde la gesti\u00f3n de la cadena de suministro hasta las interacciones con los clientes.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5e5d71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5e5d71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1316c72\" data-id=\"1316c72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2034c4f elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"2034c4f\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/11\/pexels-neosiam-581669-1024x688.jpg);\" role=\"img\" aria-label=\"embedding sustainability\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tC\u00f3mo un CSO impulsa el cambio sostenible en toda la organizaci\u00f3n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>\u00bfC\u00f3mo puede un director de sostenibilidad conseguir que todos los empleados se conviertan en agentes de cambio por la sostenibilidad?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/sdg-guides\/guide-to-how-a-chief-sustainability-officer-can-drive-sustainable-change-across-all-levels-of-the-organization\/\">\n\t\t\t\t\t\tDescarga la gu\u00eda aqu\u00ed\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f6bd04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f6bd04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e1911\" data-id=\"42e1911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc8681e elementor-widget elementor-widget-text-editor\" data-id=\"cc8681e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sin embargo, sin la participaci\u00f3n activa de los empleados en estas iniciativas, incluso las estrategias mejor planificadas corren el riesgo de convertirse en esfuerzos superficiales en lugar de acciones transformadoras. Los empleados tienen que entender estos objetivos y conectar con ellos.  <\/p>\n<p><strong><span style=\"color: #007c89;\">Pero, \u00bfc\u00f3mo pueden las empresas salvar la distancia entre la estrategia y las operaciones diarias?<\/span><\/strong> He aqu\u00ed algunas formas pr\u00e1cticas de abordar este reto y convertir a su plantilla en participantes activos en el viaje ESG de la empresa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10d7c11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10d7c11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ea4ba0\" data-id=\"0ea4ba0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d644e2 elementor-widget elementor-widget-heading\" data-id=\"6d644e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lo primero, formaci\u00f3n y comunicaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-889dfcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"889dfcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ec389d\" data-id=\"0ec389d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b1b698 elementor-widget elementor-widget-text-editor\" data-id=\"4b1b698\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hay dos causas principales que crean esa desconexi\u00f3n entre la estrategia de sostenibilidad de una empresa y la contribuci\u00f3n de los empleados a la misma en su d\u00eda a d\u00eda: la falta de conocimientos o formaci\u00f3n formal en materia de sostenibilidad, y la mala o nula comunicaci\u00f3n interna sobre el tema.<\/p>\n<p data-pm-slice=\"1 1 []\">Por ello, <span style=\"color: #007c89;\"><strong>uno de los primeros pasos necesarios para capacitar a los empleados para que contribuyan a la estrategia ESG es ofrecerles la educaci\u00f3n y\/o formaci\u00f3n necesarias.<\/strong><\/span> La falta de comprensi\u00f3n de las cuestiones de sostenibilidad suele deberse a la falta de informaci\u00f3n accesible para los empleados.<\/p>\n<p data-pm-slice=\"1 1 []\">A su vez, muchos empleados entienden las cuestiones ESG como conceptos confinados a los debates de la alta direcci\u00f3n y alejado de su d\u00eda a d\u00eda real. Cambiar esta percepci\u00f3n es crucial y requiere un esfuerzo para comunicar lo que el ESG significa para la organizaci\u00f3n. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e93dde2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e93dde2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb7102d\" data-id=\"cb7102d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ee649 e-transform elementor-widget elementor-widget-image\" data-id=\"45ee649\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-kampus-6248987-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-31152\" alt=\"ESG and technology\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-kampus-6248987-1-1024x683.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-kampus-6248987-1-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-kampus-6248987-1-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/12\/pexels-kampus-6248987-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d7f489 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d7f489\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b3a5f6\" data-id=\"0b3a5f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f34fec2 elementor-widget elementor-widget-heading\" data-id=\"f34fec2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aprovechar la tecnolog\u00eda para potenciar el compromiso de los empleados <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fac3430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fac3430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afdfc5\" data-id=\"2afdfc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bf7b19 elementor-widget elementor-widget-text-editor\" data-id=\"6bf7b19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Aprovechar la tecnolog\u00eda cambia las reglas del juego a la hora de implicar a los empleados en las iniciativas de sostenibilidad. <span style=\"color: #007c89;\"><strong>Los software y las plataformas digitales de sostenibilidad ofrecen una forma interactiva y escalable de conectar a los empleados con las iniciativas ESG,<\/strong><\/span> independientemente de su funci\u00f3n o ubicaci\u00f3n.<\/p>\n<p data-pm-slice=\"1 1 []\">Este tipo de herramientas son especialmente \u00fatiles, ya que pueden desglosar los objetivos de sostenibilidad y ofrecer a los empleados formas tangibles y pr\u00e1cticas de contribuir a ellos. Las funciones de gamificaci\u00f3n, por ejemplo, pueden motivar a\u00fan m\u00e1s a los empleados introduciendo un elemento de competici\u00f3n amistosa, as\u00ed como cuadros de mando en tiempo real que hagan visibles los progresos. <\/p>\n<p data-pm-slice=\"1 1 []\">Adem\u00e1s, la tecnolog\u00eda permite un compromiso personalizado en el que los empleados pueden acceder a m\u00f3dulos de aprendizaje a medida. Al ofrecer estas oportunidades, la tecnolog\u00eda no solo simplifica la participaci\u00f3n, sino que tambi\u00e9n cultiva una conexi\u00f3n m\u00e1s profunda con la misi\u00f3n ESG. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-185cbb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"185cbb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff0b229\" data-id=\"ff0b229\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44f5e06 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"44f5e06\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t\u00bfSaben tus empleados c\u00f3mo contribuir a la estrategia ESG?\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>M\u00e1s informaci\u00f3n sobre c\u00f3mo ayudamos a implicar a los empleados en la sostenibilidad<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-732377f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"732377f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dab297\" data-id=\"1dab297\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f46a43b elementor-widget elementor-widget-heading\" data-id=\"f46a43b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integrar la sostenibilidad en la cultura de la empresa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c337400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c337400\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9916e55\" data-id=\"9916e55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-080d1c7 elementor-widget elementor-widget-text-editor\" data-id=\"080d1c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Incluso si estas \u00faltimas estrategias son significativamente \u00fatiles para lograr el compromiso necesario de los empleados, no basta con tratar la sostenibilidad como una iniciativa separada, sino que es necesario integrarla en la cultura de la organizaci\u00f3n.<\/p>\n<p data-pm-slice=\"1 1 []\">Esto requiere un compromiso de arriba abajo por parte de la direcci\u00f3n, as\u00ed como esfuerzos de base por parte de los empleados. Pero <span style=\"color: #007c89;\"><strong>solo cuando los empleados ven que la sostenibilidad no es solo un mandato corporativo, sino una aut\u00e9ntica prioridad, es m\u00e1s probable que la adopten.<\/strong><\/span> <\/p>\n<p>Fomentar un sentimiento de comunidad en torno a las iniciativas ESG tiene un largo recorrido. Cuando la sostenibilidad se convierte en una experiencia compartida, deja de ser una obligaci\u00f3n para convertirse en una fuente de orgullo y compromiso. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb0caf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb0caf6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-115aef5\" data-id=\"115aef5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec4ebc0 elementor-widget elementor-widget-heading\" data-id=\"ec4ebc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fomentar el compromiso de los empleados en toda la empresa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4b24a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4b24a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7cf495\" data-id=\"e7cf495\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79c3bf2 elementor-widget elementor-widget-text-editor\" data-id=\"79c3bf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En DoGood, nuestro objetivo es <strong><span style=\"color: #007c89;\">simplificar la red tan compleja de objetivos de sostenibilidad para las empresas<\/span><\/strong>, ofreciendo una plataforma que traduce los objetivos ESG (ambientales, sociales y de gobernanza) de alto nivel en tareas ejecutables para cada empleado. <\/p>\n<p>Entonces, cada empleado no s\u00f3lo sabe c\u00f3mo generar un impacto, sino que tambi\u00e9n se siente capacitado para contribuir significativamente a una estrategia sostenible mayor. <\/p>\n<p>No m\u00e1s directivas confusas. <strong><span style=\"color: #007c89;\">DoGood automatiza el proceso<\/span><\/strong>, lo que permite que los empleados sepan con precisi\u00f3n qu\u00e9 pasos tomar. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sin la implicaci\u00f3n y el compromiso activo de los empleados en las iniciativas ESG, incluso [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":31144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[172],"tags":[],"class_list":["post-31159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-sostenible"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfSaben tus empleados c\u00f3mo contribuir a la estrategia ESG? 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