{"id":26770,"date":"2024-04-10T10:43:26","date_gmt":"2024-04-10T08:43:26","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/tendencias-rsc\/infografia-entendiendo-la-directiva-europea-green-claims\/"},"modified":"2024-04-15T14:20:14","modified_gmt":"2024-04-15T12:20:14","slug":"infografia-entendiendo-la-directiva-europea-green-claims","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/infografias-de-sostenibilidad\/infografia-entendiendo-la-directiva-europea-green-claims\/","title":{"rendered":"Infograf\u00eda: Entendiendo la Directiva Europea \u00abGreen Claims\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26770\" class=\"elementor elementor-26770 elementor-26754\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e37f06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e37f06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-444b883\" data-id=\"444b883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d00593 elementor-widget elementor-widget-heading\" data-id=\"7d00593\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo planea la pr\u00f3xima Directiva de la UE sobre afirmaciones verdes (Green Claims) poner fin al greenwashing corporativo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0706ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0706ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b89c8f5\" data-id=\"b89c8f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7e7b38 elementor-widget elementor-widget-text-editor\" data-id=\"d7e7b38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El greenwashing o las afirmaciones falsas y enga\u00f1osas sobre la <strong>sostenibilidad ambiental<\/strong> de productos y servicios han sido una preocupaci\u00f3n social durante demasiado tiempo dentro de la Uni\u00f3n Europea y a nivel global. <\/p>\n<p>La nueva y futura <strong><span style=\"color: #047c89;\">Directiva \u00abGreen Claims\u00bb<\/span><\/strong> es el \u00faltimo esfuerzo europeo para transformar su econom\u00eda en una que sea sin\u00f3nimo con pr\u00e1cticas empresariales sostenibles y responsables. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e01e59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e01e59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf032b\" data-id=\"9bf032b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4235625 elementor-cta--skin-cover e-transform elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"4235625\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tInvolucra a tus empleados en la estrategia de sostenibilidad\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>Descubre c\u00f3mo podemos ayudar a tu empresa a alcanzar sus objetivos ESG<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c5a149 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c5a149\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36f6edd\" data-id=\"36f6edd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d451c0e elementor-widget elementor-widget-text-editor\" data-id=\"d451c0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A trav\u00e9s de esta sencilla infograf\u00eda queremos mostrar una muy breve introducci\u00f3n y un primer vistazo a c\u00f3mo la pr\u00f3xima directiva europea pretende acabar con el greenwashing corporativo en el territorio.<\/p>\n<p>Para obtener m\u00e1s informaci\u00f3n sobre la Directiva Europea \u00abGreen Claims\u00bb puedes <a href=\"https:\/\/www.dogoodpeople.com\/es\/guias-ods-empresas\/guia-sobre-la-directiva-europea-green-claims\/\">descargar y leer la gu\u00eda completa aqu\u00ed.<\/a> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e265d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e265d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01c133d\" data-id=\"01c133d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0f7a23 elementor-widget elementor-widget-heading\" data-id=\"a0f7a23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entendiendo la Directiva Europea \"Green Claims\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bff9f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bff9f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5411d91\" data-id=\"5411d91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09fc72a elementor-widget elementor-widget-image\" data-id=\"09fc72a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/04\/Green-claims-infografia-ES-410x1024.png\" class=\"attachment-large size-large wp-image-26845\" alt=\"directiva green claims\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/04\/Green-claims-infografia-ES-410x1024.png 410w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/04\/Green-claims-infografia-ES-120x300.png 120w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/04\/Green-claims-infografia-ES-768x1920.png 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/04\/Green-claims-infografia-ES.png 800w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f1e9d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f1e9d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fe05ae\" data-id=\"2fe05ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e3abf3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9e3abf3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14ff8b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14ff8b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7acc77\" data-id=\"c7acc77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6470954 elementor-widget elementor-widget-text-editor\" data-id=\"6470954\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfQuiere saber m\u00e1s sobre la pr\u00f3xima Directiva de la UE \u00abGreen Claims\u00bb?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddb6c45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddb6c45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92c9a4b\" data-id=\"92c9a4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb70245 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cb70245\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.dogoodpeople.com\/sdg-guides\/guide-to-the-eu-green-claims-directive\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarga la gu\u00eda completa aqu\u00ed<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo planea la pr\u00f3xima Directiva de la UE sobre afirmaciones verdes (Green Claims) poner fin [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":26781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[195],"tags":[],"class_list":["post-26770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infografias-de-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infograf\u00eda: Entendiendo la Directiva Europea &quot;Green Claims&quot; - DoGood People<\/title>\n<meta name=\"description\" content=\"El principal objetivo de la futura Directiva Europea &quot;Green Claims&quot; es poner fin al greenwashing, es decir, a las afirmaciones falsas de sostenibilidad. Pero \u00bfc\u00f3mo?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dogoodpeople.com\/es\/infografias-de-sostenibilidad\/infografia-entendiendo-la-directiva-europea-green-claims\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infograf\u00eda: Entendiendo la Directiva Europea &quot;Green Claims&quot;\" \/>\n<meta property=\"og:description\" content=\"El principal objetivo de la futura Directiva Europea &quot;Green Claims&quot; es poner fin al greenwashing, es decir, a las afirmaciones falsas de sostenibilidad. 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