{"id":24542,"date":"2023-12-05T09:30:34","date_gmt":"2023-12-05T08:30:34","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/tendencias-rsc\/por-que-las-empresas-deberian-invertir-en-una-herramienta-de-sostenibilidad\/"},"modified":"2023-12-11T12:30:15","modified_gmt":"2023-12-11T11:30:15","slug":"por-que-las-empresas-deberian-invertir-en-una-herramienta-de-sostenibilidad","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/tecnologia-sostenible\/por-que-las-empresas-deberian-invertir-en-una-herramienta-de-sostenibilidad\/","title":{"rendered":"Por qu\u00e9 las empresas deber\u00edan invertir en una herramienta de sostenibilidad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24542\" class=\"elementor elementor-24542 elementor-24513\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cce28a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cce28a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93701a8\" data-id=\"93701a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0541a6e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"0541a6e\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0541a6e\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0541a6e\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__0541a6e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b297bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b297bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cc86a6\" data-id=\"4cc86a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c2cbfc elementor-widget elementor-widget-text-editor\" data-id=\"0c2cbfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfC\u00f3mo pueden las herramientas de sostenibilidad ayudar a integrar la estrategia de sostenibilidad en toda la organizaci\u00f3n?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92339a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92339a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f89fbb\" data-id=\"0f89fbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4b93e7 elementor-widget elementor-widget-text-editor\" data-id=\"c4b93e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con nuevas regulaciones y crecientes demandas de la sociedad y los inversores, las empresas deben <strong>incorporar la sostenibilidad de todas las formas posibles<\/strong> en su modelo de negocio. Y aqu\u00ed es precisamente donde entran en juego las herramientas de sostenibilidad. <\/p>\n<p>Para poder transformar la sostenibilidad y la responsabilidad social en un aspecto cultural del comportamiento, las pr\u00e1cticas y las actividades de la empresa, los empleados de todos los niveles de la organizaci\u00f3n deben comprender lo que la empresa realmente est\u00e1 tratando de lograr. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5fd2b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5fd2b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af0ae6c\" data-id=\"af0ae6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-524dc9e e-transform elementor-widget elementor-widget-image\" data-id=\"524dc9e\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.7,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-ivan-samkov-5676662-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-24394\" alt=\"sustainability talent\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-ivan-samkov-5676662-1-1024x682.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-ivan-samkov-5676662-1-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-ivan-samkov-5676662-1-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-ivan-samkov-5676662-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcea87c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcea87c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c28574\" data-id=\"2c28574\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7cdec elementor-widget elementor-widget-heading\" data-id=\"6a7cdec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Incorporar la estrategia de sostenibilidad en toda la empresa.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abc4e84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abc4e84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2554945\" data-id=\"2554945\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f37398 elementor-widget elementor-widget-text-editor\" data-id=\"1f37398\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A estas alturas ya debe haber quedado claro que la sostenibilidad no es responsabilidad de un solo departamento; de hecho, es <strong>algo necesario para el correcto funcionamiento de todos y cada uno de los elementos de la empresa,<\/strong> tanto en t\u00e9rminos legales como sociales o medioambientales. <\/p>\n<p>La mejor manera de entender esto es analizando los factores ESG. Estas tres patas de la sostenibilidad son vitales para el bienestar a largo plazo de una empresa. <\/p>\n<p>Es decir, los factores ambientales, sociales y de gobernanza son una gran herramienta para diversificar los diferentes aspectos que requiere ser sostenible, as\u00ed como para entender a qu\u00e9 \u00abnos enfrentamos\u00bb. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83a696f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83a696f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e47aaad\" data-id=\"e47aaad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2282d2 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"d2282d2\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tInvolucra a los empleados en la estrategia de sostenibilidad\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>Descubre c\u00f3mo ayudamos a generar engagement<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76ffebc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76ffebc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab45131\" data-id=\"ab45131\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b87df66 elementor-widget elementor-widget-text-editor\" data-id=\"b87df66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero, si bien elegir ESG para organizar y priorizar de alguna manera acciones sostenibles puede ser una medida beneficiosa para la estrategia de la empresa, \u00bfc\u00f3mo se traduce esto realmente en todos los miembros de la organizaci\u00f3n? <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66e8c82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66e8c82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73ca18d\" data-id=\"73ca18d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4075e5d elementor-widget elementor-widget-heading\" data-id=\"4075e5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los beneficios de invertir en herramientas de sostenibilidad <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c922678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c922678\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2c2b0f\" data-id=\"f2c2b0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f371a1 elementor-widget elementor-widget-text-editor\" data-id=\"3f371a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si bien existen muchas t\u00e9cnicas o pr\u00e1cticas a trav\u00e9s de las cuales las empresas pueden aspirar a integrar la sostenibilidad en toda la organizaci\u00f3n, gracias a la tecnolog\u00eda, <strong>ahora tenemos un mercado con muchas <a href=\"https:\/\/www.dogoodpeople.com\/es\/\">herramientas sostenibles<\/a> diferentes<\/strong> que pueden ayudar a lograr precisamente eso.<\/p><p>Una b\u00fasqueda r\u00e1pida puede llevar a las empresas a encontrar muchas herramientas diferentes que se alinean perfectamente con sus necesidades, as\u00ed como con sus valores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5715476 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5715476\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0a9a27\" data-id=\"a0a9a27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-841652b e-transform elementor-widget elementor-widget-image\" data-id=\"841652b\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/07\/pexels-canva-studio-3194521.jpg\" class=\"attachment-large size-large wp-image-22198\" alt=\"OKR y sostenibilidad\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/07\/pexels-canva-studio-3194521.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/07\/pexels-canva-studio-3194521-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b27885d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b27885d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-381e600\" data-id=\"381e600\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c81410d elementor-widget elementor-widget-text-editor\" data-id=\"c81410d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Invertir en una herramienta de sostenibilidad no es s\u00f3lo algo sobre lo que informar para obtener una mejor reputaci\u00f3n, aunque esto tambi\u00e9n es importante; De hecho, es una cuesti\u00f3n de estrategia. Como hemos mencionado antes, se trata de intentar incorporar valores sostenibles en toda la empresa. <\/p>\n<p>Entonces, \u00bfcu\u00e1les son los beneficios? Podemos nombrar muchos; tantos como usos de estas herramientas existan. Es decir, una herramienta de sostenibilidad se puede utilizar para <strong>aumentar el conocimiento de los empleados<\/strong> sobre ESG o ODS, por ejemplo, as\u00ed como otros requisitos m\u00e1s t\u00e9cnicos. <\/p>\n<p>Tambi\u00e9n pueden servir como una ventana a lo que la empresa realmente est\u00e1 tratando de lograr en t\u00e9rminos de sostenibilidad para <strong>aportar m\u00e1s transparencia y alineaci\u00f3n<\/strong> a la empresa. O bien, una herramienta para la sostenibilidad tambi\u00e9n puede ser un medio para <strong>educar a las personas<\/strong> sobre c\u00f3mo vivir una vida m\u00e1s sostenible. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bdb9fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bdb9fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab894a1\" data-id=\"ab894a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62a6d28 elementor-widget elementor-widget-heading\" data-id=\"62a6d28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Una herramienta de sostenibilidad para un compromiso sostenible<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02ba442 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02ba442\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b29279\" data-id=\"0b29279\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceced54 elementor-widget elementor-widget-text-editor\" data-id=\"ceced54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La sostenibilidad es imprescindible para la mayor\u00eda de los trabajadores hoy en d\u00eda, y seguir\u00e1 si\u00e9ndolo a medida que los empleados m\u00e1s j\u00f3venes comiencen a ingresar en el mercado laboral. Pero lejos de ser indiferentes a la participaci\u00f3n en esfuerzos sostenibles, las personas buscan la oportunidad de participar activamente y <strong>encontrar el prop\u00f3sito de tener un impacto positivo<\/strong> a trav\u00e9s de su trabajo. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c416f4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c416f4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d3c18c\" data-id=\"8d3c18c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e39a9ab e-transform elementor-widget elementor-widget-image\" data-id=\"e39a9ab\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.6,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/08\/pexels-monstera-9489074.jpg\" class=\"attachment-large size-large wp-image-22366\" alt=\"employee engagement\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/08\/pexels-monstera-9489074.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/08\/pexels-monstera-9489074-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0ea2a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0ea2a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d7925\" data-id=\"40d7925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c76486b elementor-widget elementor-widget-text-editor\" data-id=\"c76486b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En <strong>DoGood<\/strong> creemos que el trabajo colectivo puede ayudarnos a encontrar aquello que por s\u00ed solo puede parecer inalcanzable o in\u00fatil. Por eso creemos que <strong>el lugar de trabajo es el entorno perfecto para encontrar ese af\u00e1n colectivo de marcar la diferencia<\/strong>, tanto por la sostenibilidad y prop\u00f3sito de la empresa como por una forma de ser m\u00e1s sostenible para todos.<\/p>\n<p>Mediante nuestra tecnolog\u00eda somos capaces de activar y trazar el impacto de los empleados ayudando a crear mayor involucraci\u00f3n, mejores m\u00e9tricas ESG, valor reputacional y un <strong>impacto positivo<\/strong> para el planeta y la sociedad.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Contenidos \u00bfC\u00f3mo pueden las herramientas de sostenibilidad ayudar a integrar la estrategia de sostenibilidad en [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[178],"tags":[],"class_list":["post-24542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-sostenible"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Por qu\u00e9 las empresas deber\u00edan invertir en una herramienta de sostenibilidad - DoGood People<\/title>\n<meta name=\"description\" content=\"Con las regulaciones y las crecientes demandas de la sociedad y los inversores, invertir en una herramienta de sostenibilidad se ha convertido en una de las claves del \u00e9xito de las empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/tecnologia-sostenible\/por-que-las-empresas-deberian-invertir-en-una-herramienta-de-sostenibilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 las empresas deber\u00edan invertir en una herramienta de sostenibilidad\" \/>\n<meta property=\"og:description\" content=\"Con las regulaciones y las crecientes demandas de la sociedad y los inversores, invertir en una herramienta de sostenibilidad se ha convertido en una de las claves del \u00e9xito de las empresas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/tecnologia-sostenible\/por-que-las-empresas-deberian-invertir-en-una-herramienta-de-sostenibilidad\/\" \/>\n<meta property=\"og:site_name\" content=\"DoGood People\" 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