{"id":24276,"date":"2023-11-13T17:41:14","date_gmt":"2023-11-13T16:41:14","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/?p=24276"},"modified":"2023-11-13T17:41:59","modified_gmt":"2023-11-13T16:41:59","slug":"transformar-el-proposito-sostenible-en-rentabilidad-empresarial","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/transformar-el-proposito-sostenible-en-rentabilidad-empresarial\/","title":{"rendered":"Transformar el prop\u00f3sito sostenible en rentabilidad empresarial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24276\" class=\"elementor elementor-24276 elementor-24243\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a8111a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a8111a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02f1be4\" data-id=\"02f1be4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf207c0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"cf207c0\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tQu\u00e9 encontrar\u00e1s en este art\u00edculo\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cf207c0\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cf207c0\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__cf207c0\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ea5cbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ea5cbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cf2733\" data-id=\"6cf2733\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6c2704 elementor-widget elementor-widget-text-editor\" data-id=\"f6c2704\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En un mundo que exige cada vez m\u00e1s sostenibilidad y responsabilidad social, tales caracter\u00edsticas se han convertido en activos clave para una mejor y mayor rentabilidad empresarial. <\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cada4e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cada4e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-984ae0b\" data-id=\"984ae0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29f9012 elementor-widget elementor-widget-text-editor\" data-id=\"29f9012\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mientras algunos todav\u00eda intentan descifrar <a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/criterios-esg\/entendiendo-el-roi-de-la-sostenibilidad\/\">el retorno de la inversi\u00f3n (ROI) de iniciativas e inversiones sostenibles<\/a>, otros se han dado cuenta r\u00e1pidamente del fuerte v\u00ednculo que existe entre sostenibilidad y rentabilidad. <\/p>\n<p>Esta correlaci\u00f3n es cada vez m\u00e1s obvia a medida que <strong>el mundo exige entidades m\u00e1s sostenibles,<\/strong> ya sean empresas, organizaciones, gobiernos o individuos que buscan interacciones m\u00e1s responsables con lo que les rodea. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-986684a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"986684a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64a8efe\" data-id=\"64a8efe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52199ba e-transform elementor-widget elementor-widget-image\" data-id=\"52199ba\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.7,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-karolina-grabowska-4386336.jpg\" class=\"attachment-large size-large wp-image-24253\" alt=\"sustainability and profitability\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-karolina-grabowska-4386336.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-karolina-grabowska-4386336-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da8d4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da8d4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e887beb\" data-id=\"e887beb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f23f7f elementor-widget elementor-widget-heading\" data-id=\"3f23f7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De la filantrop\u00eda al prop\u00f3sito<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc854b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc854b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-328e9b1\" data-id=\"328e9b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b500830 elementor-widget elementor-widget-text-editor\" data-id=\"b500830\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No hace mucho tiempo, la forma en que las empresas ve\u00edan beneficiadas sus finanzas y su reputaci\u00f3n era donando parte de sus ingresos a causas sociales o medioambientales. <\/p>\n<p>Estos esfuerzos filantr\u00f3picos <strong>ya no son una contribuci\u00f3n sustancial<\/strong> a un mundo m\u00e1s sostenible o una sociedad m\u00e1s equitativa; de hecho, en muchos casos existe el riesgo de ser etiquetados como <em>greenwashing.<\/em> <\/p>\n<p>Hoy en d\u00eda, la filantrop\u00eda, aunque muy apreciada, no deber\u00eda ser m\u00e1s que una contribuci\u00f3n adicional al prop\u00f3sito real de la organizaci\u00f3n. Un prop\u00f3sito que pone al planeta y a las personas en primer lugar y aspira a la mejora continua. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c5c163 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c5c163\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e46088b\" data-id=\"e46088b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db4f8fd elementor-widget elementor-widget-heading\" data-id=\"db4f8fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La sostenibilidad como preocupaci\u00f3n empresarial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-271bd1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"271bd1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-102e3df\" data-id=\"102e3df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d336487 elementor-widget elementor-widget-text-editor\" data-id=\"d336487\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoy en d\u00eda, la sostenibilidad, y m\u00e1s espec\u00edficamente, un prop\u00f3sito sostenible, es imprescindible por muchas razones; desde la atracci\u00f3n y retenci\u00f3n de talento, hasta el cumplimiento y la reputaci\u00f3n, <strong>el cuidado de la sociedad y del planeta es sin lugar a dudas una preocupaci\u00f3n empresarial.<\/strong> <\/p>\n<p>A diferencia de la naturaleza opcional de las iniciativas filantr\u00f3picas, lo m\u00ednimo que se espera de las empresas es cumplir con est\u00e1ndares b\u00e1sicos de sostenibilidad y poner aspectos como el <strong>ESG<\/strong> o los <strong>ODS<\/strong> en el centro de las estrategias comerciales.<\/p>\n<p>Y as\u00ed, a medida que la sostenibilidad se convierte en una preocupaci\u00f3n empresarial, tambi\u00e9n se convierte en un medio de rentabilidad. Pero \u00bfc\u00f3mo? <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b4434cb\" data-id=\"b4434cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a4302 e-transform elementor-widget elementor-widget-image\" data-id=\"29a4302\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.9,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"959\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-mikhail-nilov-8542357.jpg\" class=\"attachment-large size-large wp-image-24257\" alt=\"\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-mikhail-nilov-8542357.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-mikhail-nilov-8542357-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b89d8fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b89d8fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39488cb\" data-id=\"39488cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c652f9 elementor-widget elementor-widget-heading\" data-id=\"1c652f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformar el prop\u00f3sito de sostenibilidad en rentabilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dd85f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dd85f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3539342\" data-id=\"3539342\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-601ee78 elementor-widget elementor-widget-text-editor\" data-id=\"601ee78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muchas empresas ya han pasado por esta transformaci\u00f3n, es decir, una que toma esos esfuerzos filantr\u00f3picos del pasado y los transfiere al prop\u00f3sito de la empresa. <\/p>\n<p>Sin embargo, <strong>la rentabilidad sostenible<\/strong> real no ser\u00e1 tan f\u00e1cil, y declarar un prop\u00f3sito sostenible es s\u00f3lo el paso inicial. Esta transformaci\u00f3n debe ocurrir en todos los niveles y actividades de la empresa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df0ba2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df0ba2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5d15d5\" data-id=\"f5d15d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b978a7b elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b978a7b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tInvolucra a los empleados en la sostenibilidad\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>Descubre c\u00f3mo ayudamos a generar engagement<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9952e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9952e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd8fedd\" data-id=\"dd8fedd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bab76c elementor-widget elementor-widget-text-editor\" data-id=\"8bab76c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De hecho, este es uno de los problemas m\u00e1s comunes de las organizaciones. Si bien aumentan sus esfuerzos por lograr un mejor impacto social y ambiental, <strong>el prop\u00f3sito sostenible no est\u00e1 integrado en las operaciones comerciales diarias<\/strong> y, por lo tanto, est\u00e1 condenado al fracaso. <\/p>\n<p>Cuando dicho prop\u00f3sito y sostenibilidad est\u00e9n profundamente arraigados en las actividades comerciales cotidianas, la sostenibilidad ser\u00e1 tan rentable como cualquier otra actividad. <\/p>\n<p>El problema de la falta de retorno de la inversi\u00f3n tiende a residir en el hecho de que la mayor\u00eda de las empresas no se toman el tiempo para <strong>permitir que se produzca una transformaci\u00f3n sostenible dentro de la organizaci\u00f3n<\/strong>, en todos los empleados, grupos de inter\u00e9s y accionistas. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f100211 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f100211\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a00b493\" data-id=\"a00b493\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd7bbb7 e-transform elementor-widget elementor-widget-image\" data-id=\"bd7bbb7\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.7,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-yan-krukau-7693241.jpg\" class=\"attachment-large size-large wp-image-24261\" alt=\"\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-yan-krukau-7693241.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/11\/pexels-yan-krukau-7693241-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-286d28d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"286d28d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a45b0\" data-id=\"97a45b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9935b58 elementor-widget elementor-widget-heading\" data-id=\"9935b58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Incorporar la sostenibilidad en toda la organizaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bff018e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bff018e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bdb4fe\" data-id=\"3bdb4fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4d3e58 elementor-widget elementor-widget-text-editor\" data-id=\"c4d3e58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creemos que los empleados est\u00e1n lejos de ser indiferentes a la participaci\u00f3n en esfuerzos sostenibles y, de hecho, buscan la oportunidad de participar activamente y encontrar el prop\u00f3sito de tener un impacto positivo a trav\u00e9s de sus trabajos. <\/p>\n<p>Es por eso que a trav\u00e9s de nuestra tecnolog\u00eda trabajamos para activar y medir el impacto de los empleados, <strong>creando un compromiso que se traduce en mejores m\u00e9tricas ESG<\/strong>, valor reputacional y un impacto positivo para el medio ambiente y la sociedad.<\/p>\n<p>Porque el lugar de trabajo puede convertirse en el entorno perfecto para encontrar ese af\u00e1n colectivo de marcar la diferencia, tanto por la sostenibilidad y el prop\u00f3sito de la empresa como por una forma de ser m\u00e1s sostenible para todos.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9c2d05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9c2d05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e33c61\" data-id=\"0e33c61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b505997 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b505997\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 encontrar\u00e1s en este art\u00edculo En un mundo que exige cada vez m\u00e1s sostenibilidad y [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":24247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[172],"tags":[],"class_list":["post-24276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-sostenible"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transformar el prop\u00f3sito sostenible en rentabilidad empresarial - DoGood People<\/title>\n<meta name=\"description\" content=\"Mientras algunos intentan descifrar el ROI de la sostenibilidad, otros ya han comprendido el v\u00ednculo entre el prop\u00f3sito sostenible y el beneficio empresarial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/cultura-sostenible\/transformar-el-proposito-sostenible-en-rentabilidad-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformar el prop\u00f3sito sostenible en rentabilidad empresarial\" \/>\n<meta property=\"og:description\" content=\"Mientras algunos intentan descifrar el ROI de la sostenibilidad, 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