{"id":23941,"date":"2023-10-25T17:42:18","date_gmt":"2023-10-25T15:42:18","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/?p=23941"},"modified":"2023-10-26T10:10:37","modified_gmt":"2023-10-26T08:10:37","slug":"esta-muerta-la-rsc-entrevista-en-capital-radio-con-ignacio-barriendos","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/entrevistas\/esta-muerta-la-rsc-entrevista-en-capital-radio-con-ignacio-barriendos\/","title":{"rendered":"\u00bfEst\u00e1 muerta la RSC? &#8211; Entrevista en Capital Radio con Ignacio Barriendos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23941\" class=\"elementor elementor-23941\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-884f709 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"884f709\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21c3474\" data-id=\"21c3474\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d55329a elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"d55329a\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tEstamos empezando a valorar monetariamente cosas que antes solo valor\u00e1bamos desde el punto de vista aspiracional.  Y esa es la principal transformaci\u00f3n que estamos viviendo. Antes se le llamaba RSC, ahora sostenibilidad, pero para m\u00ed, no es m\u00e1s que lo no financiero convirti\u00e9ndose en rentabilidad. \n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Ignacio Barriendos<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-849274f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"849274f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efe76bc\" data-id=\"efe76bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5793806 e-transform elementor-widget elementor-widget-image\" data-id=\"5793806\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-cup-of-couple-6963695.jpg\" class=\"attachment-large size-large wp-image-23690\" alt=\"ESG strategy\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-cup-of-couple-6963695.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-cup-of-couple-6963695-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a7f486 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a7f486\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5526920\" data-id=\"5526920\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3db27c elementor-widget elementor-widget-text-editor\" data-id=\"a3db27c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con esta contundente frase comienza la intervenci\u00f3n de nuestro CEO Ignacio Barriendos en <a href=\"https:\/\/www.capitalradio.es\/\" target=\"_blank\" rel=\"noopener\">Capital Radio<\/a>, en un programa destinado a hablar de un tema tan de actualidad como es el futuro de la RSC.\u00a0<\/p><p>Margaret Gonzalez, host del programa <a href=\"https:\/\/www.capitalradio.es\/programas\/empresas-con-impacto\" target=\"_blank\" rel=\"noopener\">Empresas con Impacto<\/a> en Capital Radio, lanza la pregunta, <strong>\u00bfest\u00e1 muerta la RSC?<\/strong> Pero la respuesta no es sencilla, acaso no ha muerto y simplemente le hemos cambiado el nombre, o acaso, efectivamente, estas siglas se nos han quedado obsoletas.<\/p><p>Junto con Ana Donoso, responsable de RSC en <a href=\"https:\/\/www.wtwco.com\/es-es\" target=\"_blank\" rel=\"noopener\">WTW<\/a> Espa\u00f1a, y Adriana Botelho, CEO y Co fundadora de <a href=\"https:\/\/keepcoding.io\/nuestros-bootcamps\/bootcamps-keepcoding\/?utm_term=keep%20coding&amp;utm_campaign=B%C3%BAsqueda+general+2022+-+1&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=3443066298&amp;hsa_cam=18224518286&amp;hsa_grp=141507040980&amp;hsa_ad=619434581932&amp;hsa_src=g&amp;hsa_tgt=kwd-375565382118&amp;hsa_kw=keep%20coding&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=CjwKCAjw-eKpBhAbEiwAqFL0mnNp8ObnTGOOUaOuLOU3qj4wFGUqgLhVBk8nG8jBBDQwAH3MENxuqBoC6dEQAvD_BwE\" target=\"_blank\" rel=\"noopener\">Keep Coding<\/a>, Ignacio aborda algunas de las preguntas que todas las empresas tienen sobre la mesa, <strong>\u00bfes rentable la sostenibilidad?<\/strong> \u00bfc\u00f3mo se comunica? \u00bfc\u00f3mo se involucra a los empleados en el proceso?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb0848e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb0848e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd1672c\" data-id=\"bd1672c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96aa76f elementor-widget elementor-widget-shortcode\" data-id=\"96aa76f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0Ki3Blv6ED7uKVLo2cEUet?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77dbd78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77dbd78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-783c364\" data-id=\"783c364\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcbecc3 elementor-widget elementor-widget-heading\" data-id=\"fcbecc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfDe qu\u00e9 habalmos cuando hablamos de RSC?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c85bc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c85bc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-489b1ee\" data-id=\"489b1ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34149f4 elementor-widget elementor-widget-text-editor\" data-id=\"34149f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las siglas y los conceptos se nos acumulan por momentos, lo que un d\u00eda era RSC hoy lo conocemos como sostenibilidad; aunque tampoco podemos olvidarnos del ESG o de los Objetivos de Desarrollo Sostenible.\u00a0<\/p><p>Pero m\u00e1s all\u00e1 de lo que la terminolog\u00eda haya podido cambiar y evolucionar, Ignacio apunta hacia otra manera de entender esta situaci\u00f3n, y es que, en el centro de todo, <strong>existe una evoluci\u00f3n del mercado financiero.<\/strong> Una que ya no entiende la RSC como algo aspiracional, sino como algo que puede hacer a la empresa rentable.\u00a0<\/p><p class=\"p1\"><span style=\"color: #034859;\"><em>\u00abEstamos empezando a valorar monetariamente cosas que antes solo valor\u00e1bamos desde el punto de vista aspiracional. Y esa es la principal transformaci\u00f3n que estamos viviendo. Antes se le llamaba RSC, ahora sostenibilidad, pero para m\u00ed, no es m\u00e1s que lo no financiero convirti\u00e9ndose en rentabilidad\u00bb.<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34e29a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34e29a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-769d6fb\" data-id=\"769d6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e319e5 e-transform elementor-widget elementor-widget-image\" data-id=\"4e319e5\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.6,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/08\/pexels-ready-made-3850588.jpg\" class=\"attachment-large size-large wp-image-22619\" alt=\"sustainable reputation\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/08\/pexels-ready-made-3850588.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/08\/pexels-ready-made-3850588-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b4dba7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b4dba7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47b9d53\" data-id=\"47b9d53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30dd5cb elementor-widget elementor-widget-text-editor\" data-id=\"30dd5cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La realidad es que la sostenibilidad es una grand\u00edsima oportunidad para las empresas, y no solo eso, es que <strong>los consumidores se est\u00e1n transformando, y los inversores, y el marco regulatorio, y el talento.<\/strong> Cada vez crecen m\u00e1s las exigencias en este \u00e1mbito, por lo que, al margen incluso de la rentabilidad, la decisi\u00f3n acerca de impulsar la sostenibilidad empresarial est\u00e1 clara.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbe01fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbe01fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cf3dce\" data-id=\"2cf3dce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea5fc02 elementor-widget elementor-widget-heading\" data-id=\"ea5fc02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1 muerta la RSC?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-494ae01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"494ae01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ced911\" data-id=\"2ced911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fddfac elementor-widget elementor-widget-text-editor\" data-id=\"9fddfac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><em>Yo dir\u00eda que est\u00e1 m\u00e1s viva que nunca<\/em>, dice Ignacio nada m\u00e1s escuchar esta pregunta, y continua con su propia teor\u00eda, al hilo de la RSC, pero sobre todo, al hilo del por qu\u00e9 este debate sigue tan vivo actualmente.<\/p><p class=\"p1\"><em><span style=\"color: #034859;\">\u00abYo creo que hemos vivido en la cultura de la productividad durante muchos a\u00f1os, y creo que eso ha dado como resultado que hayamos cubierto necesidades b\u00e1sicas, al menos en nuestro contexto. <\/span><\/em><em><span style=\"color: #034859;\">\u00bfPero qu\u00e9 pasa una vez cumples esas necesidades b\u00e1sicas? Pasa que te topas con la autorrealizaci\u00f3n, y ahi nos hemos pegado la leche del siglo. <strong>Hay poca conexi\u00f3n entre lo que un humano aspiracionalmente busca, y lo que el mundo que hemos creado nos ofrece\u00bb.<\/strong><\/span><\/em><\/p><p><em><span style=\"color: #034859;\">(&#8230;) toda esta transformaci\u00f3n del contexto legal, de los clientes, del talento, de los ratings ESG, etc., es una consecuencia de habernos dado cuenta de esto. Y yo creo que todav\u00eda no lo tenemos tan bajado a tierra, pero lo intuimos. Ser\u00e1 imposible competir como empresa si no eres capaz de satisfacer las necesidades de autorrealizaci\u00f3n que tienes alrededor\u00bb<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8363168 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8363168\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b5c941\" data-id=\"9b5c941\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5ea264 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"c5ea264\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tInvolucra a tus empleados en la estrategia de sostenibilidad\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tDescubre m\u00e1s sobre c\u00f3mo ayudamos a generar engagement\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fba6be9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fba6be9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7cf4a8\" data-id=\"a7cf4a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffa2856 elementor-widget elementor-widget-heading\" data-id=\"ffa2856\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfEs rentable invertir en sostenibilidad?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53d005e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53d005e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c43e89\" data-id=\"4c43e89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae87f79 elementor-widget elementor-widget-text-editor\" data-id=\"ae87f79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tal como lo ve Ignacio, est\u00e1 pregunta tiene que acabarse, est\u00e1 obsoleta. A d\u00eda de hoy, <strong>la palabra rentabilidad est\u00e1 en s\u00ed misma compuesta por sostenibilidad.\u00a0<\/strong><\/p><p>Pocas empresas deben -o deber\u00edan- quedar que a\u00fan se planteen esta duda. Sin embargo muchas acarrean otro problema similar, y es el c\u00f3mo utilizar la sostenibilidad como parte de la rentabilidad empresarial.\u00a0<\/p><p class=\"p1\"><em><span style=\"color: #034859;\">\u00abHablo con fondos de impacto y con grandes empresas pr\u00e1cticamente a diario, y antes intentaba ser yo el que transformase a estas entidades y personas; pero <strong>ahora entiendo que es una cuesti\u00f3n cultural, y que tenemos que cambiar culturalmente.<\/strong> La capa de gente tomando decisiones a d\u00eda de hoy viene de una sociedad criada y educada en la productividad, por lo que a\u00fan tenemos que dar todos el salto\u00bb.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-deb3d6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deb3d6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d25595a\" data-id=\"d25595a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ae719b elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"8ae719b\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tHay poca conexi\u00f3n entre lo que un humano aspiracionalmente busca y lo que el mundo que hemos creado nos ofrece (...) y ser\u00e1 imposible competir como empresa si no eres capaz de satisfacer las necesidades de autorrealizaci\u00f3n que tienes alrededor. \n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Ignacio Barriendos<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c652acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c652acb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed3b168\" data-id=\"ed3b168\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af31e36 e-transform elementor-widget elementor-widget-image\" data-id=\"af31e36\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.7,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/09\/pexels-skightv-12111239-1.jpg\" class=\"attachment-large size-large wp-image-22866\" alt=\"climate inaction\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/09\/pexels-skightv-12111239-1.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/09\/pexels-skightv-12111239-1-300x169.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55a59dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55a59dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d5d722\" data-id=\"9d5d722\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-695a05c elementor-widget elementor-widget-heading\" data-id=\"695a05c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comunicar la sostenibilidad para transformar las empresas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e18c393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e18c393\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4a94e7\" data-id=\"c4a94e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc38951 elementor-widget elementor-widget-text-editor\" data-id=\"bc38951\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Llegamos al final de la entrevista y hablamos de comunicaci\u00f3n y transformaci\u00f3n. Y es que comunicar la sostenibilidad es lo que genera movimiento, al fin y al cabo, tal y como explica Ignacio, <span style=\"color: #034859;\"><em>somos seres sociales, y necesitamos saber qu\u00e9 es lo que se est\u00e1 haciendo alrededor nuestro.\u00a0<\/em><\/span><\/p><p>Sin embargo, a veces en la pr\u00e1ctica, la realidad es otra. <strong>La<\/strong> <strong>falta de coherencia y orgullo entre los empleados y las mesas de direcci\u00f3n entorno a las pr\u00e1cticas sostenibles<\/strong> de sus respectivas empresas denotan que estas acciones no son o no se interpretan como genuinas, sino meramente utilitarias.\u00a0<\/p><p><em><span style=\"color: #034859;\">\u00abTenemos que transformar la manera en la que piensan nuestros CEOs y directivos, tienen que entender que la sostenibilidad es una gran oportunidad. Sin duda yo meter\u00eda a todos los directivos del pa\u00eds en alguna sala y les ense\u00f1ar\u00eda a sacar partido a la sostenibilidad, porque s\u00e9 que la consecuencia va a ser buena\u00bb.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1400d89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1400d89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfef543\" data-id=\"dfef543\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e5ec6f e-transform elementor-widget elementor-widget-image\" data-id=\"2e5ec6f\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.6,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-moe-magners-7495648.jpg\" class=\"attachment-large size-large wp-image-21069\" alt=\"sustainability lenses\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-moe-magners-7495648.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-moe-magners-7495648-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94beba1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94beba1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d107b5a\" data-id=\"d107b5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f154c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6f154c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.capitalradio.es\/audio\/20231021_EMPRESASCONIMPACTO\/119144681\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pulsa aqu\u00ed para escuchar el programa completo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Estamos empezando a valorar monetariamente cosas que antes solo valor\u00e1bamos desde el punto de vista [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":23946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[196],"tags":[],"class_list":["post-23941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfEst\u00e1 muerta la RSC? - Entrevista con Ignacio Barriendos - DoGood People<\/title>\n<meta name=\"description\" content=\"Descubre algunos de los puntos m\u00e1s interesantes debatidos en Capital Radio sobre el papel de la RSC por Ignacio Barriendos, CEO de DoGood.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dogoodpeople.com\/es\/entrevistas\/esta-muerta-la-rsc-entrevista-en-capital-radio-con-ignacio-barriendos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEst\u00e1 muerta la RSC? - Entrevista en Capital Radio con Ignacio Barriendos\" \/>\n<meta property=\"og:description\" content=\"Descubre algunos de los puntos m\u00e1s interesantes debatidos en Capital Radio sobre el papel de la RSC por Ignacio Barriendos, CEO de DoGood.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dogoodpeople.com\/es\/entrevistas\/esta-muerta-la-rsc-entrevista-en-capital-radio-con-ignacio-barriendos\/\" \/>\n<meta property=\"og:site_name\" content=\"DoGood People\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-25T15:42:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T08:10:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-amin-asbaghipour-3710191.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/entrevistas\\\/esta-muerta-la-rsc-entrevista-en-capital-radio-con-ignacio-barriendos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/entrevistas\\\/esta-muerta-la-rsc-entrevista-en-capital-radio-con-ignacio-barriendos\\\/\"},\"author\":{\"name\":\"Natalia Mart\u00ednez\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#\\\/schema\\\/person\\\/4f4fd41172bd8893ed23be07b6fccb3d\"},\"headline\":\"\u00bfEst\u00e1 muerta la RSC? 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