{"id":23580,"date":"2023-10-05T08:59:59","date_gmt":"2023-10-05T06:59:59","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/?p=23580"},"modified":"2023-10-09T13:31:49","modified_gmt":"2023-10-09T11:31:49","slug":"ignorar-la-sostenibilidad-corporativa-no-es-una-opcion","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/","title":{"rendered":"Ignorar la sostenibilidad corporativa no es una opci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23580\" class=\"elementor elementor-23580 elementor-23559\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46ccb83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46ccb83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8beef08\" data-id=\"8beef08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f66328a elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"f66328a\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f66328a\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f66328a\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__f66328a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b2cd02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b2cd02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7cc822\" data-id=\"e7cc822\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-644ae8b elementor-widget elementor-widget-text-editor\" data-id=\"644ae8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Muchas empresas han seguido avanzando en sus negocios sin siquiera considerar realmente la sostenibilidad corporativa como una m\u00e1xima prioridad, pero esos d\u00edas quedaron atr\u00e1s y he aqu\u00ed el motivo. <\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5adbfc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5adbfc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64fbd70\" data-id=\"64fbd70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58406a5 elementor-widget elementor-widget-text-editor\" data-id=\"58406a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existe presi\u00f3n para que las empresas tomen las medidas correctas y transformen la sostenibilidad corporativa en la prioridad que merecen ser. <\/p>\n<p>Desde nuevas regulaciones sobre el greenwashing de las empresas, hasta calificaciones y reputaci\u00f3n ESG, o las demandas de los empleados a empleadores sostenibles, <strong>ignorar la sostenibilidad corporativa ya no es una opci\u00f3n, si es que alguna vez lo fue.<\/strong> <\/p>\n<p>Las tendencias actuales del mercado, la econom\u00eda y la sociedad no s\u00f3lo avanzan hacia una mayor sostenibilidad, sino que cada vez dejan menos opci\u00f3n a no incluir cl\u00e1usulas sociales y medioambientales en cada actividad empresarial.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dac66e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dac66e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b011d8\" data-id=\"0b011d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03c8d55 e-transform elementor-widget elementor-widget-image\" data-id=\"03c8d55\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.7,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-anna-shvets-4167545.jpg\" class=\"attachment-large size-large wp-image-23576\" alt=\"ignoring corporate sustaianbility\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-anna-shvets-4167545.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-anna-shvets-4167545-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf42926 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf42926\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-575de7f\" data-id=\"575de7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20afbb1 elementor-widget elementor-widget-heading\" data-id=\"20afbb1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dejar de ignorar (y empezar a priorizar) la sostenibilidad corporativa <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3396305 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3396305\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d588fe6\" data-id=\"d588fe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfea967 elementor-widget elementor-widget-text-editor\" data-id=\"dfea967\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No nos confundamos, la sostenibilidad siempre ha sido una m\u00e1xima prioridad, o al menos deber\u00eda haberlo sido; pero, lamentablemente, es necesario que se adopten muchas cosas antes de que las empresas tomen el tema en serio. <\/p>\n<p>Durante demasiado tiempo, los mercados, los gobiernos y los consumidores han exigido <strong>un sistema que est\u00e1 lejos de ser sostenible.<\/strong> Sin embargo, las cosas est\u00e1n cambiando y los organismos reguladores, el activismo p\u00fablico y los fondos de inversi\u00f3n se est\u00e1n alejando cada vez m\u00e1s de este modelo obsoleto.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b86d674 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b86d674\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edf2f05\" data-id=\"edf2f05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6028116 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"6028116\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tInvolucra a los empleados en la estrategia de sostenibilidad\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>Descubre m\u00e1s sobre c\u00f3mo ayudamos a crear engagement<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53b34c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53b34c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a87cbfd\" data-id=\"a87cbfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1066899 elementor-widget elementor-widget-text-editor\" data-id=\"1066899\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La sostenibilidad es ahora la tendencia<\/strong> y ha adquirido un lugar central en las relaciones internacionales a medida que las nuevas regulaciones son cada vez m\u00e1s exigentes, los empleadores luchan por encontrar talento debido a preocupaciones de sostenibilidad y las empresas luchan por obtener financiaci\u00f3n a trav\u00e9s de carteras ESG mejoradas.<\/p>\n<p>A continuaci\u00f3n se presentan algunas razones por las que ignorar la sostenibilidad ya no es una opci\u00f3n para las empresas y por las que su relevancia seguir\u00e1 creciendo y fortaleci\u00e9ndose:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7e81cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7e81cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfe341c\" data-id=\"dfe341c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2016348 elementor-widget elementor-widget-heading\" data-id=\"2016348\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Regulaciones y rendici\u00f3n de cuentas <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea6ced6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea6ced6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4bdb60\" data-id=\"f4bdb60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd4f7c elementor-widget elementor-widget-text-editor\" data-id=\"2cd4f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La forma en que entendemos la sostenibilidad corporativa est\u00e1 cambiando y las empresas necesitan adaptarse para sobrevivir al \u00abtsunami regulatorio\u00bb que se les avecina. <\/p>\n<p><strong>Las empresas ya no podr\u00e1n informar de manera ligera y vaga<\/strong> sobre aspectos como su huella de carbono, su camino hacia cero emisiones netas o su responsabilidad por pr\u00e1cticas ambientales y sociales poco fiables. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0a034f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0a034f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43cb4f1\" data-id=\"43cb4f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bd4e6 e-transform elementor-widget elementor-widget-image\" data-id=\"77bd4e6\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.6,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/09\/pexels-rdne-stock-project-7888731.jpg\" class=\"attachment-large size-large wp-image-22806\" alt=\"sustainable workplace\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/09\/pexels-rdne-stock-project-7888731.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/09\/pexels-rdne-stock-project-7888731-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c8e192 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c8e192\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65dc2a7\" data-id=\"65dc2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4241e7c elementor-widget elementor-widget-heading\" data-id=\"4241e7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El fin definitivo del greenwashing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0a7a6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0a7a6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82bef3d\" data-id=\"82bef3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e748be elementor-widget elementor-widget-text-editor\" data-id=\"7e748be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Europa ha comenzado a establecer limitaciones y regulaciones<\/strong> a las afirmaciones ecol\u00f3gicas de las empresas, pero la presi\u00f3n social ejerce una presi\u00f3n a\u00fan mayor sobre los mensajes enga\u00f1osos.<\/p>\n<p>La respuesta p\u00fablica a la percepci\u00f3n de un lavado verde por parte de las empresas, cualquiera que sea la industria, se ha intensificado negativamente. Este es el resultado de una creciente preocupaci\u00f3n por el cambio clim\u00e1tico y de c\u00f3mo el greenwashing disminuye activamente una preocupaci\u00f3n tan leg\u00edtima. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88fdd31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88fdd31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67b76df\" data-id=\"67b76df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d725220 elementor-widget elementor-widget-heading\" data-id=\"d725220\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La sostenibilidad prospera incluso con la inflaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8717568 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8717568\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d06bc3\" data-id=\"1d06bc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a24eb1b elementor-widget elementor-widget-text-editor\" data-id=\"a24eb1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si bien es cierto que algunos consumidores han informado que han cambiado ciertos productos ecol\u00f3gicos por otros m\u00e1s baratos y menos sostenibles como resultado del aumento del costo de vida, tambi\u00e9n es cierto que <strong>la mayor\u00eda de los h\u00e1bitos sostenibles adoptados en los \u00faltimos a\u00f1os a\u00fan permanecen intactos.<\/strong> <\/p>\n<p>Incluso cuando la inflaci\u00f3n ejerce m\u00e1s presi\u00f3n sobre los consumidores, un nuevo informe encontr\u00f3 que <a href=\"https:\/\/www.raconteur.net\/climate-crisis\/sustainability-trends-business-greenwashing-regulations-2023\" target=\"_blank\" rel=\"noopener\">4 de cada 5 consumidores seguir\u00e1n siendo m\u00e1s propensos a elegir una marca o empresa con pol\u00edticas sostenibles s\u00f3lidas.<\/a> <\/p>\n<p>Si nos alejamos del consumo, podemos ver c\u00f3mo las personas todav\u00eda se preocupan por cosas como la contaminaci\u00f3n pl\u00e1stica, el uso de energ\u00eda y agua, o su compromiso con la reducci\u00f3n de residuos. En otras palabras, la sostenibilidad sigue prosperando y fortaleci\u00e9ndose en tiempos m\u00e1s dif\u00edciles. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33914f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33914f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-960bf38\" data-id=\"960bf38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f17f9e elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"4f17f9e\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/09\/pexels-valentine-kulikov-10840723.jpg);\" role=\"img\" aria-label=\"futuro sostenible\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tGu\u00eda para evitar el greenwashing\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>Entendiendo los muchos matices del greenwashing, sus consecuencias y c\u00f3mo evitar estas pr\u00e1cticas nocivas.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/sdg-guides\/guide-to-avoid-greenwashing\/\">\n\t\t\t\t\t\tDescarga la gu\u00eda aqu\u00ed\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdeadff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdeadff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3da6fb2\" data-id=\"3da6fb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e1605d elementor-widget elementor-widget-heading\" data-id=\"4e1605d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Transformar la cultura de la empresa para ser m\u00e1s sostenible<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6a9e84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6a9e84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-079d6cd\" data-id=\"079d6cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d19f658 elementor-widget elementor-widget-text-editor\" data-id=\"d19f658\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los empleados, lejos de ser indiferentes a la participaci\u00f3n en esfuerzos sostenibles, buscan la oportunidad de participar activamente y encuentran un prop\u00f3sito en tener un impacto positivo a trav\u00e9s de sus trabajos. <\/p>\n<p>Aqu\u00ed es donde entran en juego <a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/tecnologia-sostenible\/los-beneficios-de-invertir-en-un-software-de-sostenibilidad\/\">los softwares de sostenibilidad<\/a>, como una herramienta perfecta para ayudar a los empleados de todos los niveles de la empresa a comprender y practicar la sostenibilidad m\u00e1s all\u00e1 del lugar de trabajo.<\/p>\n<p>En <strong>DoGood<\/strong> creemos que el trabajo colectivo puede ayudarnos a encontrar aquello que por s\u00ed solo puede parecer inalcanzable o in\u00fatil. Por eso creemos que <strong>el lugar de trabajo es el entorno perfecto para encontrar ese af\u00e1n colectivo de marcar la diferencia<\/strong>, tanto por la sostenibilidad y prop\u00f3sito de la empresa como por una forma de ser m\u00e1s sostenible para todos.<\/p>\n<p>Mediante nuestra tecnolog\u00eda somos capaces de activar y trazar el impacto de los empleados ayudando a crear mayor involucraci\u00f3n, mejores m\u00e9tricas ESG, valor reputacional y un <strong>impacto positivo<\/strong> para el planeta y la sociedad.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Muchas empresas han seguido avanzando en sus negocios sin siquiera considerar realmente [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":23565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[],"class_list":["post-23580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputacion-sostenible"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ignorar la sostenibilidad corporativa no es una opci\u00f3n - DoGood People<\/title>\n<meta name=\"description\" content=\"Para aquellos que ignoran activamente la sostenibilidad corporativa, es momento de detenerse y comprender realmente por qu\u00e9 esta es esencial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ignorar la sostenibilidad corporativa no es una opci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Para aquellos que ignoran activamente la sostenibilidad corporativa, es momento de detenerse y comprender realmente por qu\u00e9 esta es esencial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/\" \/>\n<meta property=\"og:site_name\" content=\"DoGood People\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-05T06:59:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-09T11:31:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-nataliya-vaitkevich-7235803.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/\"},\"author\":{\"name\":\"Natalia Mart\u00ednez\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#\\\/schema\\\/person\\\/4f4fd41172bd8893ed23be07b6fccb3d\"},\"headline\":\"Ignorar la sostenibilidad corporativa no es una opci\u00f3n\",\"datePublished\":\"2023-10-05T06:59:59+00:00\",\"dateModified\":\"2023-10-09T11:31:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dogoodpeople.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/pexels-nataliya-vaitkevich-7235803.jpg\",\"articleSection\":[\"Reputaci\u00f3n sostenible\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/\",\"url\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/\",\"name\":\"Ignorar la sostenibilidad corporativa no es una opci\u00f3n - DoGood People\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dogoodpeople.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/pexels-nataliya-vaitkevich-7235803.jpg\",\"datePublished\":\"2023-10-05T06:59:59+00:00\",\"dateModified\":\"2023-10-09T11:31:49+00:00\",\"description\":\"Para aquellos que ignoran activamente la sostenibilidad corporativa, es momento de detenerse y comprender realmente por qu\u00e9 esta es esencial.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dogoodpeople.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/pexels-nataliya-vaitkevich-7235803.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dogoodpeople.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/pexels-nataliya-vaitkevich-7235803.jpg\",\"width\":640,\"height\":427,\"caption\":\"ignoring corporate sustainability\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/tendencias-rsc\\\/reputacion-sostenible\\\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ignorar la sostenibilidad corporativa no es una opci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/\",\"name\":\"DoGood People\",\"description\":\"Software para digitalizar el impacto ESG de los empleados y mejorar la reputaci\u00f3n sostenible de las empresas.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#organization\"},\"alternateName\":\"DoGood\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#organization\",\"name\":\"DoGood People\",\"url\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.dogoodpeople.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-DoGood-people.png\",\"contentUrl\":\"https:\\\/\\\/www.dogoodpeople.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-DoGood-people.png\",\"width\":400,\"height\":280,\"caption\":\"DoGood People\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/dogood\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dogood_people\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#\\\/schema\\\/person\\\/4f4fd41172bd8893ed23be07b6fccb3d\",\"name\":\"Natalia Mart\u00ednez\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ignorar la sostenibilidad corporativa no es una opci\u00f3n - DoGood People","description":"Para aquellos que ignoran activamente la sostenibilidad corporativa, es momento de detenerse y comprender realmente por qu\u00e9 esta es esencial.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/","og_locale":"es_ES","og_type":"article","og_title":"Ignorar la sostenibilidad corporativa no es una opci\u00f3n","og_description":"Para aquellos que ignoran activamente la sostenibilidad corporativa, es momento de detenerse y comprender realmente por qu\u00e9 esta es esencial.","og_url":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/","og_site_name":"DoGood People","article_published_time":"2023-10-05T06:59:59+00:00","article_modified_time":"2023-10-09T11:31:49+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-nataliya-vaitkevich-7235803.jpg","type":"image\/jpeg"}],"author":"Natalia Mart\u00ednez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Natalia Mart\u00ednez","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/#article","isPartOf":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/"},"author":{"name":"Natalia Mart\u00ednez","@id":"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/person\/4f4fd41172bd8893ed23be07b6fccb3d"},"headline":"Ignorar la sostenibilidad corporativa no es una opci\u00f3n","datePublished":"2023-10-05T06:59:59+00:00","dateModified":"2023-10-09T11:31:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/"},"wordCount":883,"publisher":{"@id":"https:\/\/www.dogoodpeople.com\/es\/#organization"},"image":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-nataliya-vaitkevich-7235803.jpg","articleSection":["Reputaci\u00f3n sostenible"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/","url":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/","name":"Ignorar la sostenibilidad corporativa no es una opci\u00f3n - DoGood People","isPartOf":{"@id":"https:\/\/www.dogoodpeople.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/#primaryimage"},"image":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-nataliya-vaitkevich-7235803.jpg","datePublished":"2023-10-05T06:59:59+00:00","dateModified":"2023-10-09T11:31:49+00:00","description":"Para aquellos que ignoran activamente la sostenibilidad corporativa, es momento de detenerse y comprender realmente por qu\u00e9 esta es esencial.","breadcrumb":{"@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/#primaryimage","url":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-nataliya-vaitkevich-7235803.jpg","contentUrl":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-nataliya-vaitkevich-7235803.jpg","width":640,"height":427,"caption":"ignoring corporate sustainability"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dogoodpeople.com\/es\/"},{"@type":"ListItem","position":2,"name":"Ignorar la sostenibilidad corporativa no es una opci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/www.dogoodpeople.com\/es\/#website","url":"https:\/\/www.dogoodpeople.com\/es\/","name":"DoGood People","description":"Software para digitalizar el impacto ESG de los empleados y mejorar la reputaci\u00f3n sostenible de las empresas.","publisher":{"@id":"https:\/\/www.dogoodpeople.com\/es\/#organization"},"alternateName":"DoGood","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dogoodpeople.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.dogoodpeople.com\/es\/#organization","name":"DoGood People","url":"https:\/\/www.dogoodpeople.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2022\/09\/Logo-DoGood-people.png","contentUrl":"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2022\/09\/Logo-DoGood-people.png","width":400,"height":280,"caption":"DoGood People"},"image":{"@id":"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/dogood\/","https:\/\/www.instagram.com\/dogood_people\/"]},{"@type":"Person","@id":"https:\/\/www.dogoodpeople.com\/es\/#\/schema\/person\/4f4fd41172bd8893ed23be07b6fccb3d","name":"Natalia Mart\u00ednez"}]}},"_links":{"self":[{"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/posts\/23580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/comments?post=23580"}],"version-history":[{"count":7,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/posts\/23580\/revisions"}],"predecessor-version":[{"id":23610,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/posts\/23580\/revisions\/23610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/media\/23565"}],"wp:attachment":[{"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/media?parent=23580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/categories?post=23580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dogoodpeople.com\/es\/wp-json\/wp\/v2\/tags?post=23580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}