{"id":21229,"date":"2023-06-22T09:04:45","date_gmt":"2023-06-22T07:04:45","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/?p=21229"},"modified":"2023-06-22T09:06:16","modified_gmt":"2023-06-22T07:06:16","slug":"el-roi-reputacional-de-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/el-roi-reputacional-de-la-sostenibilidad\/","title":{"rendered":"El ROI reputacional de la sostenibilidad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21229\" class=\"elementor elementor-21229 elementor-21154\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0d237f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0d237f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ff4c76\" data-id=\"4ff4c76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf99d2f elementor-widget elementor-widget-text-editor\" data-id=\"bf99d2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mirar m\u00e1s all\u00e1 de los balances y centrarse en el valor de una buena reputaci\u00f3n sostenible podr\u00eda ayudar a algunos a convencerse de los beneficios reales que puede traer la inversi\u00f3n en sostenibilidad.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59bb138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59bb138\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a890d2d\" data-id=\"a890d2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8da6b5 elementor-widget elementor-widget-text-editor\" data-id=\"f8da6b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Medir <a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/criterios-esg\/entendiendo-el-roi-de-la-sostenibilidad\/\">el ROI (retorno de la inversi\u00f3n) de la sostenibilidad<\/a> es una de las cosas con las que luchan la mayor\u00eda de las empresas, ya que muchas veces es dif\u00edcil poner valor monetario al cuidado del planeta y la sociedad. <\/p>\n<p>Sin embargo, hay m\u00e1s en el ROI que el valor monetario; y los beneficios de la sostenibilidad se aplican a muchos aspectos del negocio, entre los que destaca la reputaci\u00f3n y todo lo que esta \u00faltima engloba. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e903a91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e903a91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ac7a32\" data-id=\"5ac7a32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-005c3b4 e-transform elementor-widget elementor-widget-image\" data-id=\"005c3b4\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-tima-miroshnichenko-6914012.jpg\" class=\"attachment-large size-large wp-image-21164\" alt=\"ROI of sustainability\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-tima-miroshnichenko-6914012.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-tima-miroshnichenko-6914012-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47de575 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47de575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4375ee1\" data-id=\"4375ee1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81bc012 elementor-widget elementor-widget-heading\" data-id=\"81bc012\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Midiendo el ROI de la sostenibilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-097fe1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"097fe1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-095ee60\" data-id=\"095ee60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8784e5b elementor-widget elementor-widget-text-editor\" data-id=\"8784e5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las empresas no deben preocuparse por la sostenibilidad m\u00e1s que con cualquier otra inversi\u00f3n, por lo que no debe medirse ni tratarse de manera diferente en ese sentido.<\/p>\n<p>Lo verdaderamente importante es <strong>comprender el impacto que tales inversiones pueden tener en el futuro de la empresa<\/strong>, financieramente o no, de una forma u otra. <\/p>\n<p>Y lo que muchos no siempre alcanzan a comprender es que los balances pueden no ser el lugar para buscar esos datos, al menos no todos. Entonces, \u00bfd\u00f3nde podemos buscar el retorno de la inversi\u00f3n de la sostenibilidad y demostrar que realmente vale la pena el dinero y los recursos?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c9c2a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c9c2a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebc6605\" data-id=\"ebc6605\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7f9748 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"f7f9748\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tInvolucra a los empleados en la estrategia de sostenibilidad\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>Descubre c\u00f3mo ayudamos a impulsar el engagement en toda la empresa<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\">\n\t\t\t\t\t\tCONTACTO\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bdc6f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bdc6f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-108346e\" data-id=\"108346e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05d75e4 elementor-widget elementor-widget-text-editor\" data-id=\"05d75e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un buen lugar para comenzar podr\u00eda ser la <strong>reputaci\u00f3n<\/strong>, sin duda es un aspecto muy importante de cualquier empresa o marca, m\u00e1s a\u00fan en la era digital en la que vivimos. Y si bien es dif\u00edcil de medir financiera o cuantificablemente, puede convertirse en un gran indicador del impacto que la sostenibilidad puede tener tanto interna como externamente. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54a6b29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a6b29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7e423f\" data-id=\"a7e423f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3de659 elementor-widget elementor-widget-heading\" data-id=\"e3de659\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El ROI reputacional de la sostenibilidad<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db7d13e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db7d13e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e25e4a\" data-id=\"9e25e4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c3afea elementor-widget elementor-widget-text-editor\" data-id=\"7c3afea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si bien los datos cuantitativos pueden ser m\u00e1s complicados de obtener para comprender los beneficios y la rentabilidad de la sostenibilidad, creemos que la reputaci\u00f3n, tanto interna como externa, puede ser una respuesta muy interesante para comprender el ROI de sostenibilidad de la empresa. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dea5b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dea5b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90b2c8\" data-id=\"b90b2c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c56aa4f e-transform elementor-widget elementor-widget-image\" data-id=\"c56aa4f\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-cottonbro-studio-7439136.jpg\" class=\"attachment-large size-large wp-image-21180\" alt=\"ROI of sustainability\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-cottonbro-studio-7439136.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-cottonbro-studio-7439136-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8099026 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8099026\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4843d6\" data-id=\"c4843d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-704c645 elementor-widget elementor-widget-text-editor\" data-id=\"704c645\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el \u00e1mbito de la reputaci\u00f3n de la empresa, podemos pensar en tres aspectos distintos que pueden ayudar a medir y comprender <strong>la importancia y los beneficios de invertir en iniciativas de sostenibilidad<\/strong> y construir una forma m\u00e1s responsable de hacer negocios:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c17c3e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c17c3e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e5083b\" data-id=\"2e5083b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95fe783 elementor-widget elementor-widget-text-editor\" data-id=\"95fe783\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Por un lado tenemos que pensar en la reputaci\u00f3n en su forma cl\u00e1sica, esto es, la reputaci\u00f3n externa de la empresa. En el mundo digital actual, la reputaci\u00f3n de una empresa es cada vez m\u00e1s importante, adem\u00e1s de fr\u00e1gil, si no se maneja con cuidado; y adem\u00e1s, <strong>la sostenibilidad se ha vuelto casi inseparable de la buena reputaci\u00f3n.<\/strong> Las encuestas son un buen m\u00e9todo para medir el ROI financiero de la reputaci\u00f3n y el impacto que la comunicaci\u00f3n y las iniciativas de sostenibilidad tienen en este \u00faltimo en el curso del tiempo. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdb5be9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdb5be9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c602254\" data-id=\"c602254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99695dc elementor-widget elementor-widget-text-editor\" data-id=\"99695dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Por otro lado, tenemos la reputaci\u00f3n de la marca y lo que eso significa para las ventas o las ganancias de la empresa. <strong>La sostenibilidad atrae a m\u00e1s clientes<\/strong> y, por lo tanto, este es un buen ejemplo de un ROI reputacional cuantitativo. Esto incluye analizar cosas como la satisfacci\u00f3n del cliente, la lealtad o el gasto, por ejemplo. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d016c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d016c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd22209\" data-id=\"cd22209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e68b92 elementor-widget elementor-widget-text-editor\" data-id=\"6e68b92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Por \u00faltimo, si bien la reputaci\u00f3n es excelente para atraer clientes, no podemos olvidarnos de c\u00f3mo puede ayudar a <strong>atraer talento<\/strong>, especialmente en nuestros tiempos, donde las generaciones m\u00e1s j\u00f3venes demandan que la sostenibilidad sea parte de la empresa con la que quieren trabajar. Medir <strong>el compromiso, la satisfacci\u00f3n y la productividad<\/strong> de los empleados utilizando lentes y m\u00e9tricas de sostenibilidad puede ayudar a comprender la contribuci\u00f3n de la sostenibilidad al bienestar y la realizaci\u00f3n profesional de los empleados. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fb0647 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fb0647\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b81b4a\" data-id=\"0b81b4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dad3f65 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"dad3f65\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2022\/09\/pexels-min-an-1230157.jpg);\" role=\"img\" aria-label=\"social sustainability\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tGu\u00eda de la reputaci\u00f3n sostenible\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t<p>C\u00f3mo y por qu\u00e9 tu empresa deber\u00eda trabajar por una reputaci\u00f3n sostenible<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-xs\" href=\"https:\/\/www.dogoodpeople.com\/sdg-guides\/the-sustainable-reputation-guide\/\">\n\t\t\t\t\t\tDesc\u00e1rgala aqu\u00ed\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2468ac1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2468ac1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32065d0\" data-id=\"32065d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a59d053 elementor-widget elementor-widget-heading\" data-id=\"a59d053\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Involucra a los empleados en la estrategia de sostenibilidad\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c79b997 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c79b997\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a141aad\" data-id=\"a141aad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29b0124 elementor-widget elementor-widget-text-editor\" data-id=\"29b0124\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En <a href=\"https:\/\/www.dogoodpeople.com\/es\/contacto\/\"><strong>DoGood<\/strong><\/a> creemos que trabajar colectivamente puede ayudarnos a encontrar aquello que por s\u00ed solo puede parecer inalcanzable o in\u00fatil y, en cambio, <strong>crear un af\u00e1n colectivo e individual por marcar la diferencia<\/strong>, tanto para la sostenibilidad y el prop\u00f3sito de la empresa como para una forma de ser m\u00e1s sostenible para todos los empleados. <\/p>\n<p>A trav\u00e9s de nuestra tecnolog\u00eda, ayudamos a las empresas a <b>establecer objetivos de impacto ESG para los empleados<\/b> con respecto a la estrategia de sostenibilidad de la empresa, activando y trazando el impacto de los empleados y creando un compromiso que se traduce en mejores m\u00e9tricas ESG, valor reputacional y un <strong>impacto positivo<\/strong> general para el medio ambiente y sociedad.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mirar m\u00e1s all\u00e1 de los balances y centrarse en el valor de una buena reputaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":21159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[177],"tags":[],"class_list":["post-21229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputacion-sostenible"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El ROI reputacional de la sostenibilidad - DoGood People<\/title>\n<meta name=\"description\" content=\"Medir el ROI de 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