{"id":19697,"date":"2023-04-06T14:45:02","date_gmt":"2023-04-06T12:45:02","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/?p=19697"},"modified":"2023-04-06T14:56:38","modified_gmt":"2023-04-06T12:56:38","slug":"el-valor-de-comunicar-la-rsc","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/webinars-de-sostenibilidad\/el-valor-de-comunicar-la-rsc\/","title":{"rendered":"El valor de comunicar la RSC"},"content":{"rendered":"\t\t
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La importancia de la comunicaci\u00f3n interna y externa en el momento de compartir las estrategias de RSC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Las diferentes acciones y actividades de Responsabilidad Social Corporativa que realizan las empresas, ocupan un papel relevante y continuo tanto en las iniciativas que afectan a los empleados como las que tienen un impacto directo en la sociedad. Es aqu\u00ed donde la comunicaci\u00f3n tanto interna como externa, juega un rol importante a la hora de compartir las estrategias de RSC con todos los stakeholders.<\/p>

Por eso, hemos preparado un espacio en el que el profesor Ignacio Calvo Garc\u00eda-PHD Consultor de Comunicaci\u00f3n y Relaciones P\u00fablicas y Profesor de Gesti\u00f3n de la Comunicaci\u00f3n Interna en la Universidad de Nebrija junto a Pilar Larrea Bueno Directora de Comunicaci\u00f3n en el sector de gran consumo y Asesora Senior de Comunicaci\u00f3n Corporativa, Marca y Reputaci\u00f3n expondr\u00e1n la importancia y el rol que juega la comunicaci\u00f3n a la hora de promover, fomentar y compartir las estrategias de RSC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tLa comunicaci\u00f3n es la herramienta clave del \u00e9xito de la estrategia de RSC. La estrategia debe de construirse internamente, desde los empleados que ser\u00e1n el p\u00fablico embajador de la empresa y posteriormente, la podemos amplificar externamente a trav\u00e9s de todos nuestros p\u00fablicos, no solamente los medios sino tambi\u00e9n nuestros proveedores, nuestros clientes y todas nuestra comunidades.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tPilar Larrea<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Descubre nuestra gu\u00eda para ayudar a las empresas a comunicar correctamente las acciones que realizan de RSC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tGu\u00eda para comunicar correctamente la RSC interna y externamente\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\u00bfPor qu\u00e9 las empresas deben comunicar la RSC?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tDesc\u00e1rgala aqu\u00ed\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Art\u00edculos relacionados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"corporate<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tC\u00f3mo construir una reputaci\u00f3n corporativa sostenible\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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La sostenibilidad ha pasado de ser una palabra de moda a un componente central de<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"sustainability<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tReemplazar el greenhushing por una estrategia de sostenibilidad\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Lo que encontrar\u00e1s El \u00abgreenhushing\u00bb puede llevar a las empresas a caer en el greenwashing,<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"ignoring<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tIgnorar la sostenibilidad corporativa no es una opci\u00f3n\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Table of Contents Muchas empresas han seguido avanzando en sus negocios sin siquiera considerar realmente<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"sustainable<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLa reputaci\u00f3n sostenible y la resiliencia empresarial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Tener una reputaci\u00f3n sostenible no es s\u00f3lo una cuesti\u00f3n de imagen, se trata de construir<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"fear<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tNo dejes que el miedo al greenwashing paralice tus acciones de sostenibilidad\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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El miedo a las acusaciones de greenwashing est\u00e1 haciendo que las empresas reconsideren sus estrategias<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"ROI<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEl ROI reputacional de la sostenibilidad\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Mirar m\u00e1s all\u00e1 de los balances y centrarse en el valor de una buena reputaci\u00f3n<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La importancia de la comunicaci\u00f3n interna y externa en el momento de compartir las estrategias […]<\/p>\n","protected":false},"author":7,"featured_media":19698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-19697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-de-sostenibilidad"],"acf":[],"yoast_head":"\nEl valor de comunicar la RSC - DoGood People<\/title>\n<meta name=\"description\" content=\"Ignacio Calvo Garc\u00eda y Pilar Larrea Bueno nos hablan del valor de comunicar la RSC tanto dentro de las empresas como de forma externa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dogoodpeople.com\/es\/webinars-de-sostenibilidad\/el-valor-de-comunicar-la-rsc\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor de comunicar la RSC\" \/>\n<meta property=\"og:description\" content=\"Ignacio Calvo Garc\u00eda y Pilar Larrea Bueno nos hablan del valor de comunicar la RSC tanto dentro de las empresas como de forma externa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dogoodpeople.com\/es\/webinars-de-sostenibilidad\/el-valor-de-comunicar-la-rsc\/\" \/>\n<meta property=\"og:site_name\" content=\"DoGood People\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-06T12:45:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T12:56:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/comunicar-rsc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DoGoodPeople\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DoGoodPeople\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/webinars-de-sostenibilidad\\\/el-valor-de-comunicar-la-rsc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/webinars-de-sostenibilidad\\\/el-valor-de-comunicar-la-rsc\\\/\"},\"author\":{\"name\":\"DoGoodPeople\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#\\\/schema\\\/person\\\/0a8577f3e5f8a41a9bc6c4c28af58981\"},\"headline\":\"El valor de comunicar la RSC\",\"datePublished\":\"2023-04-06T12:45:02+00:00\",\"dateModified\":\"2023-04-06T12:56:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/webinars-de-sostenibilidad\\\/el-valor-de-comunicar-la-rsc\\\/\"},\"wordCount\":291,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/webinars-de-sostenibilidad\\\/el-valor-de-comunicar-la-rsc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dogoodpeople.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/comunicar-rsc.jpg\",\"articleSection\":[\"Webinars de sostenibilidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/webinars-de-sostenibilidad\\\/el-valor-de-comunicar-la-rsc\\\/\",\"url\":\"https:\\\/\\\/www.dogoodpeople.com\\\/es\\\/webinars-de-sostenibilidad\\\/el-valor-de-comunicar-la-rsc\\\/\",\"name\":\"El valor de comunicar la RSC - 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