{"id":19697,"date":"2023-04-06T14:45:02","date_gmt":"2023-04-06T12:45:02","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/?p=19697"},"modified":"2023-04-06T14:56:38","modified_gmt":"2023-04-06T12:56:38","slug":"el-valor-de-comunicar-la-rsc","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/webinars-de-sostenibilidad\/el-valor-de-comunicar-la-rsc\/","title":{"rendered":"El valor de comunicar la RSC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19697\" class=\"elementor elementor-19697\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bc30f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bc30f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b10a969\" data-id=\"b10a969\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9385acf elementor-widget elementor-widget-heading\" data-id=\"9385acf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La importancia de la comunicaci\u00f3n interna y externa en el momento de compartir las estrategias de RSC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13309a2 elementor-widget elementor-widget-text-editor\" data-id=\"13309a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las diferentes acciones y actividades de Responsabilidad Social Corporativa que realizan las empresas, ocupan un papel relevante y continuo tanto en las iniciativas que afectan a los empleados como las que tienen un impacto directo en la sociedad. Es aqu\u00ed donde la comunicaci\u00f3n tanto interna como externa, juega un rol importante a la hora de compartir las estrategias de RSC con todos los stakeholders.<\/p><p>Por eso, hemos preparado un espacio en el que el profesor Ignacio Calvo Garc\u00eda-PHD Consultor de Comunicaci\u00f3n y Relaciones P\u00fablicas y Profesor de Gesti\u00f3n de la Comunicaci\u00f3n Interna en la Universidad de Nebrija junto a Pilar Larrea Bueno Directora de Comunicaci\u00f3n en el sector de gran consumo y Asesora Senior de Comunicaci\u00f3n Corporativa, Marca y Reputaci\u00f3n expondr\u00e1n la importancia y el rol que juega la comunicaci\u00f3n a la hora de promover, fomentar y compartir las estrategias de RSC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e4fb0 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"b9e4fb0\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLa comunicaci\u00f3n es la herramienta clave del \u00e9xito de la estrategia de RSC. La estrategia debe de construirse internamente, desde los empleados que ser\u00e1n el p\u00fablico embajador de la empresa y posteriormente, la podemos amplificar externamente a trav\u00e9s de todos nuestros p\u00fablicos, no solamente los medios sino tambi\u00e9n nuestros proveedores, nuestros clientes y todas nuestra comunidades.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Pilar Larrea<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c036b20 elementor-widget elementor-widget-video\" data-id=\"c036b20\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=qYCWeoir4Z0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff7ca4 elementor-widget elementor-widget-spacer\" data-id=\"cff7ca4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cce60 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a0cce60\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-352ad52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"352ad52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-970bc89\" data-id=\"970bc89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b8ec9 elementor-widget elementor-widget-heading\" data-id=\"d3b8ec9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubre nuestra gu\u00eda para ayudar a las empresas a comunicar correctamente las acciones que realizan de RSC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8e8af elementor-cta--layout-image-left elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"ff8e8af\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2022\/10\/el-valor-de-comunicar-la-rsc.jpeg);\" role=\"img\" aria-label=\"el-valor-de-comunicar-la-rsc\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGu\u00eda para comunicar correctamente la RSC interna y externamente\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t\u00bfPor qu\u00e9 las empresas deben comunicar la RSC?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.dogoodpeople.com\/es\/guias-ods-empresas\/guia-el-valor-de-comunicar-la-rsc\/\">\n\t\t\t\t\t\tDesc\u00e1rgala aqu\u00ed\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fe1eb elementor-widget elementor-widget-spacer\" data-id=\"f2fe1eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1224fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b1224fd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-550cb8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"550cb8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43844a0\" data-id=\"43844a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b1cc3 elementor-widget elementor-widget-heading\" data-id=\"46b1cc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Art\u00edculos relacionados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b17fa9 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"6b17fa9\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29023 post type-post status-publish format-standard has-post-thumbnail hentry category-reputacion-sostenible\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/como-construir-una-reputacion-corporativa-sostenible\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3184328-1-300x200.jpg\" class=\"attachment-medium size-medium wp-image-28982\" alt=\"corporate reputation\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3184328-1-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3184328-1-1024x683.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3184328-1-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3184328-1.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/como-construir-una-reputacion-corporativa-sostenible\/\" >\n\t\t\t\tC\u00f3mo construir una reputaci\u00f3n corporativa sostenible\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La sostenibilidad ha pasado de ser una palabra de moda a un componente central de<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/como-construir-una-reputacion-corporativa-sostenible\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre C\u00f3mo construir una reputaci\u00f3n corporativa sostenible\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26139 post type-post status-publish format-standard has-post-thumbnail hentry category-reputacion-sostenible\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/reemplazar-el-greenhushing-por-una-estrategia-de-sostenibilidad\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/02\/pexels-fauxels-3182744-300x200.jpg\" class=\"attachment-medium size-medium wp-image-26098\" alt=\"sustainability strategy\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/02\/pexels-fauxels-3182744-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/02\/pexels-fauxels-3182744-1024x682.jpg 1024w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/02\/pexels-fauxels-3182744-768x512.jpg 768w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2024\/02\/pexels-fauxels-3182744.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/reemplazar-el-greenhushing-por-una-estrategia-de-sostenibilidad\/\" >\n\t\t\t\tReemplazar el greenhushing por una estrategia de sostenibilidad\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Lo que encontrar\u00e1s El \u00abgreenhushing\u00bb puede llevar a las empresas a caer en el greenwashing,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/reemplazar-el-greenhushing-por-una-estrategia-de-sostenibilidad\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Reemplazar el greenhushing por una estrategia de sostenibilidad\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23580 post type-post status-publish format-standard has-post-thumbnail hentry category-reputacion-sostenible\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-nataliya-vaitkevich-7235803-300x200.jpg\" class=\"attachment-medium size-medium wp-image-23565\" alt=\"ignoring corporate sustainability\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-nataliya-vaitkevich-7235803-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/10\/pexels-nataliya-vaitkevich-7235803.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/\" >\n\t\t\t\tIgnorar la sostenibilidad corporativa no es una opci\u00f3n\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Table of Contents Muchas empresas han seguido avanzando en sus negocios sin siquiera considerar realmente<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/ignorar-la-sostenibilidad-corporativa-no-es-una-opcion\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Ignorar la sostenibilidad corporativa no es una opci\u00f3n\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22623 post type-post status-publish format-standard has-post-thumbnail hentry category-reputacion-sostenible\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/la-reputacion-sostenible-y-la-resiliencia-empresarial\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/08\/pexels-lara-jameson-8898636-300x200.jpg\" class=\"attachment-medium size-medium wp-image-22609\" alt=\"sustainable reputation\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/08\/pexels-lara-jameson-8898636-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/08\/pexels-lara-jameson-8898636.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/la-reputacion-sostenible-y-la-resiliencia-empresarial\/\" >\n\t\t\t\tLa reputaci\u00f3n sostenible y la resiliencia empresarial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Tener una reputaci\u00f3n sostenible no es s\u00f3lo una cuesti\u00f3n de imagen, se trata de construir<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/la-reputacion-sostenible-y-la-resiliencia-empresarial\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre La reputaci\u00f3n sostenible y la resiliencia empresarial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22092 post type-post status-publish format-standard has-post-thumbnail hentry category-reputacion-sostenible\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/no-dejes-que-el-miedo-al-greenwashing-paralice-tus-acciones-de-sostenibilidad\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/07\/pexels-skightv-12111239-300x169.jpg\" class=\"attachment-medium size-medium wp-image-22079\" alt=\"fear of greenwashing\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/07\/pexels-skightv-12111239-300x169.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/07\/pexels-skightv-12111239.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/no-dejes-que-el-miedo-al-greenwashing-paralice-tus-acciones-de-sostenibilidad\/\" >\n\t\t\t\tNo dejes que el miedo al greenwashing paralice tus acciones de sostenibilidad\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El miedo a las acusaciones de greenwashing est\u00e1 haciendo que las empresas reconsideren sus estrategias<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/no-dejes-que-el-miedo-al-greenwashing-paralice-tus-acciones-de-sostenibilidad\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre No dejes que el miedo al greenwashing paralice tus acciones de sostenibilidad\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21229 post type-post status-publish format-standard has-post-thumbnail hentry category-reputacion-sostenible\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/el-roi-reputacional-de-la-sostenibilidad\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-mikhail-nilov-9304917-300x200.jpg\" class=\"attachment-medium size-medium wp-image-21159\" alt=\"ROI of sustianability\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-mikhail-nilov-9304917-300x200.jpg 300w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/06\/pexels-mikhail-nilov-9304917.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/el-roi-reputacional-de-la-sostenibilidad\/\" >\n\t\t\t\tEl ROI reputacional de la sostenibilidad\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Mirar m\u00e1s all\u00e1 de los balances y centrarse en el valor de una buena reputaci\u00f3n<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/el-roi-reputacional-de-la-sostenibilidad\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre El ROI reputacional de la sostenibilidad\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La importancia de la comunicaci\u00f3n interna y externa en el momento de compartir las estrategias [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":19698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-19697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-de-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El valor de comunicar la RSC - DoGood People<\/title>\n<meta name=\"description\" content=\"Ignacio Calvo Garc\u00eda y Pilar Larrea Bueno nos hablan del valor de comunicar la RSC tanto dentro de las empresas como de forma externa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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