{"id":19429,"date":"2023-04-04T08:58:33","date_gmt":"2023-04-04T06:58:33","guid":{"rendered":"https:\/\/www.dogoodpeople.com\/?p=19429"},"modified":"2023-04-04T09:17:47","modified_gmt":"2023-04-04T07:17:47","slug":"la-comision-europea-contra-el-greenwashing","status":"publish","type":"post","link":"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/regulaciones-sostenibles\/la-comision-europea-contra-el-greenwashing\/","title":{"rendered":"La Comisi\u00f3n Europea contra el greenwashing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19429\" class=\"elementor elementor-19429 elementor-19286\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b28dce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b28dce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1f2feb\" data-id=\"f1f2feb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40ec7e3 elementor-widget elementor-widget-heading\" data-id=\"40ec7e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Comisi\u00f3n Europea est\u00e1 en un viaje legal para luchar contra el greenwashing de las empresas y poner fin a las afirmaciones \"verdes\" enga\u00f1osas o ambiguas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-422fb50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"422fb50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9014d7\" data-id=\"f9014d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcc8b4e elementor-widget elementor-widget-text-editor\" data-id=\"bcc8b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El greenwashing o el lavado verde ha existido durante demasiado tiempo, muchas empresas y marcas que se han aprovechado de la creciente demanda social de sostenibilidad y la falta de mecanismos legales para controlar las ambiguas afirmaciones \u00abverdes\u00bb. <\/p>\n<p>Esta combinaci\u00f3n de factores no solo es perjudicial para el consumidor que no puede tomar decisiones sostenibles realmente informadas, sino tambi\u00e9n para la sostenibilidad en su conjunto, ya que disminuye y trivializa la importancia de luchar contra el cambio clim\u00e1tico. <\/p>\n<p>Es en este contexto la Uni\u00f3n Europea, y la Comisi\u00f3n Europea espec\u00edficamente, se han propuesto <strong>desarrollar y adoptar completamente el plan de acci\u00f3n de contra el greenwashing<\/strong> que se cre\u00f3 hace unos a\u00f1os para ayudar a poner fin a las falsas afirmaciones sostenibles.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18cd361 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18cd361\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-975768c\" data-id=\"975768c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ea24d e-transform elementor-widget elementor-widget-image\" data-id=\"43ea24d\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/pexels-anna-shvets-3645507.jpg\" class=\"attachment-large size-large wp-image-19404\" alt=\"Europe greenwashing\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/pexels-anna-shvets-3645507.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/pexels-anna-shvets-3645507-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aded14d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aded14d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-958a1da\" data-id=\"958a1da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939bc07 elementor-widget elementor-widget-heading\" data-id=\"939bc07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La peligrosa evoluci\u00f3n del greenwashing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4460aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4460aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2be284f\" data-id=\"2be284f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-375f699 elementor-widget elementor-widget-text-editor\" data-id=\"375f699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El t\u00e9rmino greenwashing se remonta a la d\u00e9cada de 1980, una \u00e9poca en la que <span class=\"S1PPyQ\">la conciencia y la demanda de sostenibilidad crecieron entre la sociedad, pero, desafortunadamente, tambi\u00e9n lo hicieron las dudosas y enga\u00f1osas acusaciones corporativas &#8216;verdes&#8217; o ecol\u00f3gicas en un esfuerzo por manejar la percepci\u00f3n p\u00fablica de sus marcas.<\/span> <\/p>\n<p>Pero lo que una vez comenz\u00f3 como greenwashing, y lo que muchas personas entienden como una definici\u00f3n constante, ha evolucionado desde entonces y ha encontrado otras formas de manifestarse. Desde &#8216;<a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/reputacion-sostenible\/que-es-el-green-hushing\/\" rel=\"noopener\">green-hushing<\/a>&#8216; hasta &#8216;green-crowding&#8217;, la idea de que <strong>las empresas enga\u00f1an o informan mal a los consumidores en un esfuerzo por parecer sostenibles y ganar cuota de mercado<\/strong> sigue siendo una realidad hoy en d\u00eda.<\/p>\n<p><span class=\"S1PPyQ\">Pero, independientemente de la forma del greenwashing, e incluso cuando se realiza como una elecci\u00f3n consciente o como una pr\u00e1ctica no intencional, las consecuencias son muy parecidas. <\/span><span class=\"S1PPyQ\">Por eso creemos <\/span><span class=\"S1PPyQ\">que es importante <a href=\"https:\/\/www.dogoodpeople.com\/es\/guias-ods-empresas\/guia-para-evitar-el-greenwashing\/\">comprender todas las formas diferentes en que el greenwashing puede presentarse en las empresas<\/a><\/span><span class=\"S1PPyQ\">.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f574be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f574be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df36542\" data-id=\"df36542\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a7394 elementor-cta--layout-image-left elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"a2a7394\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/01\/pexels-karolina-grabowska-4498092-3.jpg);\" role=\"img\" aria-label=\"avoid greenwashing\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGu\u00eda para evitar el greenwashing\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<p>Entendiendo los diferentes matices del greenwashing, sus consecuencias y c\u00f3mo las empresas pueden evitar caer en estas pr\u00e1cticas nocivas.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.dogoodpeople.com\/sdg-guides\/guide-to-avoid-greenwashing\/\">\n\t\t\t\t\t\tDesc\u00e1rgala aqu\u00ed\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9620eba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9620eba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaad444\" data-id=\"eaad444\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7d013e elementor-widget elementor-widget-heading\" data-id=\"e7d013e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La lucha de la Comisi\u00f3n Europea contra el greenwashing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1f1be3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1f1be3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69cc26f\" data-id=\"69cc26f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-078ec4e elementor-widget elementor-widget-text-editor\" data-id=\"078ec4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Comisi\u00f3n Europea ha estado en un viaje legal para luchar contra el lavado verde o greenwashing de las empresas desde que present\u00f3 el <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/european-green-deal_en\" target=\"_blank\" rel=\"noopener\">Pacto Verde Europeo<\/a> en 2019. En este \u00faltimo se presentan muchas propuestas y diferentes directivas en un esfuerzo por asegurar el futuro sostenible de la Uni\u00f3n Europea. <\/p>\n<p>M\u00e1s recientemente, la Comisi\u00f3n Europea finalmente desarroll\u00f3 y adopt\u00f3 la <strong><a href=\"https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/green-claims_en\" target=\"_blank\" rel=\"noopener\">Directiva sobre reclamos ecol\u00f3gicos (Directive on Green Claims)<\/a><\/strong>, un documento de ochenta p\u00e1ginas que ayudar\u00e1 a garantizar que las empresas no puedan usar generalizaciones ambiguas o enga\u00f1osas con respecto a la sostenibilidad, ni declaraciones que no se basen en evidencia real.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3185e23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3185e23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a326b1\" data-id=\"7a326b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e5b24 e-transform elementor-widget elementor-widget-image\" data-id=\"14e5b24\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.7,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/pexels-cottonbro-studio-5083490.jpg\" class=\"attachment-large size-large wp-image-19418\" alt=\"Europe greenwashing\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/pexels-cottonbro-studio-5083490.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/pexels-cottonbro-studio-5083490-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18c9e4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18c9e4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3ead41\" data-id=\"f3ead41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d25479d elementor-widget elementor-widget-text-editor\" data-id=\"d25479d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es decir, la directiva reci\u00e9n adoptada pondr\u00e1 fin a afirmaciones como &#8216;responsable&#8217;, &#8216;ecol\u00f3gico&#8217;, &#8216;verde&#8217;, &#8216;biodegradable&#8217;, etc.; as\u00ed como muchas otras declaraciones que no tienen verdadera sustancia para la sostenibilidad o la lucha contra el cambio clim\u00e1tico. <\/p>\n<p>La importancia de dicho documento se basa en una recopilaci\u00f3n de datos sobre afirmaciones de sostenibilidad que es bastante preocupante. Seg\u00fan las \u00faltimas investigaciones de la Comisi\u00f3n Europea, <strong>al menos el 53 % de las alegaciones sostenibles de las empresas son ambiguas<\/strong>, el 40 % no se basan en pruebas y una de cada dos etiquetas sostenibles ofrece una verificaci\u00f3n d\u00e9bil o inexistente. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2a173c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2a173c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d416cb7\" data-id=\"d416cb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f423d elementor-widget elementor-widget-heading\" data-id=\"76f423d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 constituye un reclamo verde o sostenible?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08a4d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08a4d6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6c43cc\" data-id=\"b6c43cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9765ede elementor-widget elementor-widget-text-editor\" data-id=\"9765ede\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Directiva ayuda a comprender <strong>qu\u00e9 constituye un reclamo sostenible o verde,<\/strong> es decir, cu\u00e1les son aquellas declaraciones o alegaciones de la empresa que deber\u00edan estar siguiendo las nuevas reglas adoptadas este mes de marzo. Hay tres criterios para saber cu\u00e1les son estos reclamos dirigidos: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a4865 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6a4865\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccf21b5\" data-id=\"ccf21b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f224fcb elementor-widget elementor-widget-text-editor\" data-id=\"f224fcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Declaraciones que se hace de forma voluntaria por las empresas hacia los consumidores. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91ff34f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91ff34f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d47902\" data-id=\"8d47902\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca8639e elementor-widget elementor-widget-text-editor\" data-id=\"ca8639e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Declaraciones que abarquen los impactos ambientales, aspectos o desempe\u00f1o de un producto o del propio comerciante.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-895de5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"895de5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b526f5e\" data-id=\"b526f5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-949d2db elementor-widget elementor-widget-text-editor\" data-id=\"949d2db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Declaraciones que actualmente no est\u00e1n cubiertas por otras normas de la UE.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5f7680 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5f7680\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13227ea\" data-id=\"13227ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-056f323 elementor-widget elementor-widget-heading\" data-id=\"056f323\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo garantiza la directiva declaraciones sostenibles fiables?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a2de5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a2de5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aa9ae3\" data-id=\"1aa9ae3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d221b3a elementor-widget elementor-widget-text-editor\" data-id=\"d221b3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Directiva tambi\u00e9n establece criterios claros que garantizar\u00e1n que las empresas sigan los pasos necesarios para <strong>ofrecer declaraciones de sostenibilidad fiables y basadas en evidencia<\/strong> que ayuden real y verdaderamente a los consumidores a tomar las mejores decisiones informadas:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a6d2ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a6d2ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfc006f\" data-id=\"cfc006f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69633d3 elementor-widget elementor-widget-text-editor\" data-id=\"69633d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Presenta criterios claros sobre c\u00f3mo las empresas deben probar sus afirmaciones y etiquetas ambientales.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdc5b8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdc5b8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5d6318\" data-id=\"c5d6318\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa31d67 elementor-widget elementor-widget-text-editor\" data-id=\"aa31d67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Establece los requisitos para que estas declaraciones y etiquetas sean verificadas por un verificador independiente y acreditado.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28b1dc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28b1dc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68ee6d8\" data-id=\"68ee6d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35bf05 elementor-widget elementor-widget-text-editor\" data-id=\"e35bf05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Establece los requisitos para que estas declaraciones y etiquetas sean verificadas por un verificador independiente y acreditado.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7e1a33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7e1a33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a824239\" data-id=\"a824239\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d1130 e-transform elementor-widget elementor-widget-image\" data-id=\"25d1130\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/pexels-mac-mullins-2534488.jpg\" class=\"attachment-large size-large wp-image-19422\" alt=\"europe greenwashing\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/pexels-mac-mullins-2534488.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/04\/pexels-mac-mullins-2534488-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24b1f14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24b1f14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e74de9\" data-id=\"7e74de9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-610f1f2 elementor-widget elementor-widget-heading\" data-id=\"610f1f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Luchar contra el greenwashing por la circularidad <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7a5374 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7a5374\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a61f04\" data-id=\"6a61f04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd2fa93 elementor-widget elementor-widget-text-editor\" data-id=\"fd2fa93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por supuesto, existe una motivaci\u00f3n para desarrollar y adoptar dicha Directiva que proviene de la necesidad de transparencia para los consumidores, as\u00ed como de luchar contra el comportamiento ambiguo de las empresas en t\u00e9rminos de sostenibilidad. Sin embargo, hay un objetivo clave o meta principal que destaca, y es <strong>la necesidad de transformar el mercado europeo en un modelo de econom\u00eda circular.<\/strong><\/p>\n<p>Estas nuevas medidas no solo ayudar\u00e1n a poner fin al lavado verde, sino que tambi\u00e9n informar\u00e1n a los consumidores y los capacitar\u00e1n para tomar decisiones y compras m\u00e1s sostenibles. Adem\u00e1s, pretende beneficiar a las empresas haciendo que sus productos sean transparentes, fiables y comparables. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fec02d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fec02d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-575e1bd\" data-id=\"575e1bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbb7916 elementor-widget elementor-widget-heading\" data-id=\"dbb7916\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Las empresas pueden ayudar a los empleados a tomar mejores decisiones <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ab5e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ab5e7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86b06d7\" data-id=\"86b06d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47aa556 elementor-widget elementor-widget-text-editor\" data-id=\"47aa556\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ser consciente del proceso y el esfuerzo detr\u00e1s del ciclo de vida de nuestras compras puede ayudarnos a ser m\u00e1s responsables como consumidores, apreciar m\u00e1s las cosas y tomar mejores decisiones en nuestras vidas diarias generales. De hecho, <a href=\"https:\/\/www.dogoodpeople.com\/es\/tendencias-rsc\/accion-climatica\/la-sostenibilidad-y-el-poder-de-la-accion-individual\/\">los individuos tienen un gran poder en sus propias acciones como consumidores.<\/a> <\/p>\n<p>En <strong>DoGood<\/strong> defendemos la importancia de hacer cambios peque\u00f1os pero significativos en nuestra vida cotidiana para encontrar un prop\u00f3sito y una relaci\u00f3n m\u00e1s saludable con lo que nos rodea. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e09085d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e09085d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a5d057d\" data-id=\"a5d057d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2cc952 elementor-widget elementor-widget-text-editor\" data-id=\"d2cc952\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tambi\u00e9n creemos que el trabajo colectivo puede ayudarnos a encontrar aquello que por s\u00ed solo puede parecer inalcanzable o in\u00fatil. Por eso pensamos que <strong>el lugar de trabajo es el entorno perfecto para encontrar ese af\u00e1n colectivo de marcar la diferencia<\/strong>, tanto por la sostenibilidad y prop\u00f3sito de la empresa como por una forma de ser m\u00e1s sostenible para todos los empleados. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f2b9b8\" data-id=\"3f2b9b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2b1e57 elementor-widget elementor-widget-image\" data-id=\"f2b1e57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/03\/pexels-thirdman-5256816.jpg\" class=\"attachment-large size-large wp-image-19112\" alt=\"reduce employee turnover\" srcset=\"https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/03\/pexels-thirdman-5256816.jpg 640w, https:\/\/www.dogoodpeople.com\/wp-content\/uploads\/2023\/03\/pexels-thirdman-5256816-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n Europea est\u00e1 en un viaje legal para luchar contra el greenwashing de las [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":19297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-19429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regulaciones-sostenibles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.2) - 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